Timeline and Agenda

Pre-Event Timeline

  • June 1 - Registration opens for Go West Summit 2022.
  • December 15 - Deadline for premium advertising submissions.
  • January 14 - Appointment selection begins.
  • January 21 - Deadline for all other advertising artwork.
  • January 28 - Deadline to modify profile. Changes to your online profile made after this date will not be reflected in the resource manual.
  • February 4 - Appointment selection concludes. Attendees who register after this date will attend with a BLANK appointment schedule.
  • February 11 - Final appointment schedule posted online.
  • February 14 - Education Day
  • February 15-16 - Marketplace - Two days of face to face pre-scheduled appointments
  • February 17 - Adventure Day

On-Site Event Agenda

Sunday, February 13, 2022

1:00pm – 5:30pm Go West Summit Registration. Pick up your welcome bag and event credentials. Grand Sierra Resort.
5:30pm – 7:30pm Buyer Welcome Reception. Sponsored by Travel Oregon.

Monday, February 14 - Education Day

7:00am – 5:30pm Go West Summit Registration. Grand Sierra Resort.
8:00am – 3:00pm Buyer Site Tour – Reno Tahoe is looking forward to showcasing their destination and hotel properties to buyers and journalists.  Free transportation and lunch will be included. Don't miss this opportunity to tour area hotels while enjoying a bit of fun before Go West Summit! Full agenda here.  (Buyers and Media only, please). Log in to submit your RSVP.
8:00am – 9:10am State Caucus Sessions—Meet with suppliers from your state to discuss the latest news and programs and plan your Go West Summit strategy. Every state sponsor is given the opportunity to present a session.
9:15am – 10:30am International Travel Forecast 2022
This session is designed to help suppliers focus their international promotion efforts in the right markets using the U.S. Department of Commerce’s 2020 dashboard and Brand USA's data. Which countries had the highest inbound-U.S. visitation? To which states did they travel? Did Go West destinations see declines? What does the future hold for international tourism?
Presented by Julie Heizer, Deputy Director, National Travel and Tourism Office and Brand USA.
10:40am – 11:50am World Travel and Tourism Council Session
In Partnership with IITA. 
12:00pm – 1:15pm Lunch - Reno Ballroom
1:30pm – 2:30pm

National Parks Service Session
In Partnership with IITA.

2:40pm – 3:30pm

Infusing Community into your Sustainability Journey
We all want to make the world a better place, particularly as we rebuild travel and tourism in the post-pandemic world. Sustainable travel and business practices will help us do just that. Changing the world can certainly feel overwhelming, but engaging in more sustainable practices is not always as hard as we expect it to be. We can start making more responsible choices within our businesses and for our international clients at the community level where the learning, growing and evolving never ends. Join us for this session to hear from Tourism Cares on the power of community-based tourism, and how infusing people + places in the tourism value change can generate incredible positive impacts for destinations and the inbound travel industry.
Presented by John Sutherland, Community Engagement, Tourism Cares.
In Partnership with IITA.

2:40pm – 3:30pm

Building Your International Recovery Plan
With the recent border openings, international travel to the US is back on center stage. But how strong can rural and gateway communities expect travel recovery to be? Which markets will be most likely to choose the West as their first trip? What will change in how they plan their travel to these places? As exciting as this development is, it can also be overwhelming. We can provide 5 simple steps to help rural and undiscovered destinations, hotels, and attractions attract this new wave of international travelers.
Presented by Florian Herrmann, CEO, Herrmann Global. 

3:40pm – 4:30pm

Next Chapter: How Do We Ensure a Strong Recovery
US borders are open for inbound travel, yet there will be ongoing challenges as we rebuild international travel and tourism – ups and downs of virus rates here and abroad, ongoing travel restrictions, and health and safety protocols, to name a few. Hear from this panel of IITA inbound operators about the challenges they’re facing, the opportunities they see ahead and their expectations for both the short- and long-term impact the pandemic will have on international inbound travel.
Moderated by Lena Ross, Director of Product Development, America 4 You LLC. 
In Partnership with IITA.

3:40pm – 4:30pm

Discussion on Destination Management and Stewardship
This session shares how to care not only for our natural resources and destinations, but for visitors and the residents who call those destinations home.
Presented by Tony Lyle, Chief Marketing Officer, Lake Tahoe Visitors Authority/ 

4:40pm – 5:15pm

Increase your chances of a successful summit! Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit.
Presented by Barb Bowman, CEO, Bowman & Associates, LLC; Anina Grasso, Director of Travel Experiences Development, Destination America; and Bob Rebello, Vice President, Go West Summit.

5:30pm – 8:30pm

Welcome Reception
Please join Reno Tahoe for a night of fun, laughs, and fantastic food and drinks as we kick off Go West Summit!  We have been apart for too long, Reno Tahoe looks forward to meeting and greeting you in person while giving you a taste of our city and all of the fun planned for the days ahead.  Stay tuned for the unveiling of this year’s Welcome Dinner location; a venue guaranteed to offer fun for everyone!

Tuesday, February 15

7:00am – 5:30pm Go West Summit Registration
7:00am – 9:00am Pastry and Beverage Break
8:00am – 8:55am Speed Appointment Session—Suppliers meet with buyers during these 5-minute non-scheduled appointments. Cash giveaway raffle for participating buyers!
9:00am – 5:30pm Supplier Lounge—Collect your thoughts and prepare for your next meeting.
9:00am – 12:00pm Marketplace I — This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments.
12:00pm – 1:00pm Lunch - Reno Ballroom
1:10pm – 5:30pm Marketplace II
Evening On Your Own

Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! Visit the on-site information desk for ideas before exploring local cafés and restaurants.

Wednesday, February 16

7:00am – 5:30pm Go West Summit Registration
7:45am – 8:50am Breakfast — Presented by our 2023 Go West Summit destination host.
9:00am – 5:30pm Supplier Lounge
9:00am – 12:00pm Marketplace III
12:00pm – 1:10pm Lunch - Reno Ballroom
1:15pm – 5:30pm Marketplace IV
6:00pm – 9:00pm Closing Reception

To celebrate and commemorate a very successful Go West Summit 2022, Reno Tahoe invites you and your new Go West besties to join us for a closing reception unlike any other.  We look forward to wining and dining you, but don’t forget to pack those dancing shoes!  Venue reveal coming soon, you won’t want to miss this!

Thursday, February 17 - Adventure Day

All Attendees Welcome! Sign up for tours from your user landing (login) page


Buyers are invited to explore destinations and hotels across the American West before and after the show. Several multi-day excursions will be offered to help you discover what this region has to offer.