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Who Attends Go West Summit? Below is a small sample of tourism specialists joining us next year in Las Vegas, Nevada. Follow us on social media to get regular updates about new companies registering every week for Go West Summit 2026. Travel USA New Zealand Travel USA is a proudly Kiwi-owned company and the only travel business in New Zealand 100% dedicated to promoting the USA. We specialise in both B2C and B2B markets, creating high-quality tailored itineraries across all 50 states. Our mission is simple: to excite, inspire, and inform. Through our vibrant online presence, engaging content, and strong industry connections, we aim to spark the imagination of Kiwi travelers and make the USA more accessible, approachable, and unforgettable than ever - showcasing everything from iconic cities and hidden gems to road trips, national parks, culture, cuisine, and more.

Suppliers Who Qualifies to Attend? Tourism suppliers are CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism office or other DMO, sightseeing and transportation providers from U.S. States West of the Mississippi River: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Iowa, Idaho, Kansas, Louisiana, Minnesota, Missouri, Montana, Nevada, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, & Wyoming. We also welcome suppliers from Western Canada and Mexico to attend. What's Included: One set of pre—scheduled appointments (if registered before the appointment selection process closes.) Comprehensive digital resource manual with full contact information. Discounted hotel room rates (if registered before the reservation cut-off date.) One breakfast, three lunches, and evening events with fun, food, and networking! Access to Destination Day Activities. How to Register: Suppliers are invited to register at the standard rate of $3,695. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Secondary registrations are available at a discounted rate of $2,300 and can be found on the primary registrant's landing page, under the Registrations Tab . Secondary delegates share their set of appointments with the primary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Three Options to Pay: Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Pay today with a debit or credit card. Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here.

Buyer Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each and buyers attending with mostly FULL (up to 73) appointments each! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Buyer registration details here .

BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (if registered before the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and networking! Discounted hotel rates (if registered before the reservation cut-off date) FAM Trip consideration Delegate profile directory “Best of the West” itineraries Access to Destination Day Activities How to Register: Buyers are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately.

Media Who Qualifies to Attend? To be qualified, media must be: Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor . Suppliers pay their registration fee and expect to discuss and sell their products or services with the media. Go West Summit now offers a Tech and Marketing Provider registration designed for companies looking to sell their products and services to suppliers during Marketplace. What's Included: One set of pre-scheduled appointments (if registered before the appointment selection process closes) Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates (if registered before the reservation cut-off date) FAM Trip consideration “Best of the West” itineraries Access to Destination Day activities How to Register: Media are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Cancellation Policy: Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register

Technology & Marketing Providers Who Qualifies to Attend? Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. What's Included: One set of pre-scheduled Marketplace appointments. A table in Marketplace alongside tour operator and media delegates. Comprehensive digital resource manual with attendee contact information. Discounted hotel room rates (if registered before the reservation cut-off date). One breakfast, three lunches, and evening networking events with fun, food, and entertainment! Access to Destination Day activities. It is important to note: Suppliers have the option to opt out of appointments with technology and marketing providers. Therefore, not all companies will be available to schedule Marketplace appointments. Tech & marketing companies do not have the option to schedule Marketplace appointments with tour operators. Those wishing to schedule appointments with buyers and media must register as suppliers. We encourage you to contact companies unavailable for Marketplace appointments directly using the provided delegate contact information to connect before, during and after Go West Summit. Add Some Visibility: Technology & marketing registrants can expand their visibility by adding on a Supplier Lounge Sponsorship at a discounted rate (formerly the Mountain Sponsorship). In addition to the deliverables above, Supplier Lounge Sponsors will receive: A table and exhibit space in the Supplier Lounge break area. Early access to the attendee database for earlier outreach and better results during the Summit. Logo inclusion above your profile in the digital resource manual. Recognition on GWS sponsor page of the website and resource manual. One article in the GWS newsletter, distributed to our database of 5,000 tourism industry contacts. Sponsor ribbon on name badge. How to Register: Technology and Marketing Providers are invited to register at the standard registration rate of $2,000 . Those looking to increase their visibility, register with a Supplier Lounge Sponsorship for $3,500. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Three Options to Pay: Pay with a debit or credit card. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Standard Registration Register Registration & Supplier Lounge Sponsorship Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here.

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. MARCH 31- APRIL 4, 2026 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures March 31 - April 4, 2026 in Las Vegas, Nevada. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. Watch the 2025 event s lideshow to see who joined us this year in Palm Springs: "Colorado Springs loves attending Go West Summit. It's a well-organized and productive show for suppliers, buyers and media. The events, meals and excursions are great for networking and getting to know the host city. See you in Las Vegas! " -Amy , Visit Colorado Springs Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River, as well as Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

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Event Sponsors Become an event partner! Check out our Complete Sponsor Menu, and let's talk! Click on the logos below to visit the sponsor's website 2026 Destination Sponsor 2026 Principal Sponsor 2026 Title Sponsors BWH Hotel Group Sponsor page 2026 State Sponsors 2026 Host State 2026 West Sponsors 2026 Event Sponsors 2026 Host Hotel

FAM Trips Yolo County & South Lake Tahoe, California Post-FAM organizers will transport you from Go West Summit Palm Spring to the start of the trip. Attendees are responsible for their own transportation home from South Lake Tahoe, California on Tuesday, January 14th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Media Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each! Media attendees can choose EXACTLY whom they want to meet thanks to our easy-to-use direct scheduling platform. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Media registration details here .

Event Overview Image courtesy LVCVA Take a peek at our 2025 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2026 Go West Summit: March 31st- April 4th. Rio Hotel- Las Vegas, Nevada. 2027 Go West Summit : February 27th- March 3rd. Location to be announced at the 2026 Summit. Now Accepting RFPs! We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit!