When: Friday, January 10, First Tram up at 10:00 am. Last Tram up at 8:00 pm. Last Tram down at 9:30 pm. Where: Palm Springs Aerial Tramway 1 Tramway Road, Palm Springs, CA 92262. Experience: During the approximately ten-minute journey, tram cars rotate slowly, offering picturesque and spectacular vistas of the valley floor below. Once you reach the Mountain Station—elevation 8,516 feet—enjoy two restaurants, observation decks, natural history museum, two documentary theaters, a gift shop and over 50 miles of hiking trails. Please note that guests are responsible for their own transportation to and from The Aerial Tramway. How to Book: Show your GWS name badge at Aerial Tramway ticket booth for your complimentary ticket. Advance reservations are NOT required. Cost: Free for all Go West Summit attendees. You must show your badge to access this experience, no exceptions. Non-badge holders and guests may pay on-site.

Media Who Qualifies to Attend? To be qualified, media must be: Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor . Suppliers pay their registration fee and expect to discuss and sell their products or services with the media. Go West Summit now offers a Tech and Marketing Provider registration designed for companies looking to sell their products and services to suppliers during Marketplace. What's Included: One set of pre-scheduled appointments (if registered before the appointment selection process closes) Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates (if registered before the reservation cut-off date) FAM Trip consideration “Best of the West” itineraries Access to Destination Day activities How to Register: Media are welcome to register at the rate of $295. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. REGISTRATION BEGINS JUNE 1ST Cancellation Policy: Attendees who wish to cancel on or before December 27, 2026: Full refund (less a $75 processing fee) December 28, 2026 - January 24, 2027: 50% refund will be granted. No refunds after January 25, 2027, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register

Hotel Information Go West Summit is partnering with nearby hotels to provide discounted rooms to all attendees. All hotels are within walking distance of the Galveston Island Convention Center , home to Go West Summit 2027. Transportation will also be provided between these hotels and the Convention Center. Booking links are available only through registered attendees' account pages. You must approve your name badge before accessing links. Hilton Galveston Island Resort San Luis Resort Holiday Inn Resort On The Beach Images courtesy of Visit Galveston *BEWARE OF HOTEL BOOKING SCAMS* There is a growing trend of scammers targeting convention attendees by offering fake hotel bookings. These scammers call or email attendees, claiming to represent the conference, and encourage customers to book rooms using fake promotion codes. The ONLY way to access Go West Summit's discounted room block is through your attendee landing page after you register for the event and approve your name badge. Go West Summit does not partner with 3rd party reservation groups and will not be calling anyone to make a room reservation. If ANYONE contacts you about hotel bookings that are not from one of our partner hotels or Go West Summit staff, please be advised that they are poachers and should be reported to Go West Summit immediately, then ignored. Authentic Go West Summit emails will come from either gowestsummit.com or itm.travel.

Media Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each! Media attendees can choose EXACTLY whom they want to meet thanks to our easy-to-use direct scheduling platform. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Media registration details here .

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. FEBRUARY 27 - MARCH 3, 2027 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 38-year track record speaks for itself, as evidenced by the 2026 post-event survey, which revealed that attending buyers expect to bring nearly 3.5 million visitors into the US over the next 18 months. Supplier attendees averaged 40 Marketplace appointments each, with an astounding 1:1.6 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures next February 27th - March 3rd, on Galveston Island, Texas. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the Western United States and Canada. Watch the 2026 event s lideshow to see who joined us this year in Las Vegas: "The entire event was so perfectly organized, and it was truly a successful and worthwhile Summit. For me personally and CANUSA in general, it provided many valuable contacts and insightful conversations." -Tabea , Canusa Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive around 40 pre-scheduled appointments through our user-friendly and efficient custom matching software. However, requesting appointments early and checking back regularly can result in a near-full schedule of 73 appointment opportunities. This software is designed to maximize your meeting experience by giving you full control over your appointment schedule. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River. Suppliers from Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

Company Details BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide. Links >>About Best Western Hotels >>Featured Destinations >>Pet Friendly Hotels >>National Parks Hotels >>Top Beach Destinations >>Our Brand Portfolio Stay Connected • BWH Home • Travel Zone Your Go West Summit Contacts Sandi Lackey Associate Director, Worldwide Sales Phone | 630-730-5682 Email | Sandi.Lackey@bwh.com Rolland Cheng Worldwide Sales Manager Phone | 407-802-2288 Email | Rolland.Cheng@bwh.com

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Las Vegas on the evening of Tuesday April, 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by, and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Supplier Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with suppliers averaging 42 appointments each. We've updated and expanded our database to include more US-based domestic operators to help suppliers rebuild FAST! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Supplier registration details here .

State Itineraries Click the state names below to view specially designed itineraries for our State Partners! Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button

FAM Trips OREGON Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Portland, Oregon, and can either leave late Thursday night, April 9th, or on Friday, April 10th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by, and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Suppliers Who Qualifies to Attend? Tourism suppliers are CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism office or other DMO, sightseeing and transportation providers from U.S. States West of the Mississippi River: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Iowa, Idaho, Kansas, Louisiana, Minnesota, Missouri, Montana, Nevada, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, & Wyoming. We also welcome suppliers from Western Canada and Mexico. What's Included: One set of pre—scheduled appointments (if registered before the appointment selection process closes.) Comprehensive digital resource manual with full contact information. Discounted hotel room rates (if registered before the reservation cut-off date.) One breakfast, three lunches, and evening events with fun, food, and networking! Access to Destination Day Activities. How to Register: Suppliers are welcome to register at the standard registration fee of $3,995 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation, which includes instructions and other important Go West Summit information. Secondary registration for an additional attendee is available for the discounted rate of $2,495 and can be found on the primary registrant's landing page, under the Registrations Tab . Secondary delegates share the set of appointments with the primary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Three Options to Pay: * Please note that payment must be received before appointment selection opens to participate in Marketplace Appointment Selection. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Pay today with a debit or credit card. REGISTRATION BEGINS JUNE 1ST Early bird registration ends June 22nd, 2026. Please note early bird registration fees must be paid by August 31st, 2026 to receive the discount. Register Cancellation Policy Attendees who wish to cancel on or before December 27, 2026: Full refund (less a $75 processing fee) December 28, 2026 - January 24, 2027: 50% refund will be granted. No refunds after January 25, 2027, for no—shows or “acts of God.” Cancellation requests must be sent here.

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