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Destination Day Image courtesy Visit Greater Palm Springs New for 2025! Destination Day offers more access and control to all Go West Summit attendees wishing to explore Palm Springs by offering discounted tickets or free admission to some truly incredible experiences. Click on the images below for additional information on each activity. Booking links are available on your GWS account page after you approve your name badge. Attending the event without a login? Email the GWS team for booking information.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. ​ International Tourism Marketing, Inc. 5994 South Holly St. #147 Greenwood Village CO 80111 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

When: Friday, January 10, 2025 Tee Times staggered between 11:40AM - 12:20PM Where: Desert Willow Golf Resort 38-995 Desert Willow Dr. Palm Desert, CA 92260 Experience: The inaugural Go West Summit Golf Experience at Desert Willow Golf Resort will be more than just a great day out on the links but will serve as an extension of your valuable business development meetings during the Summit itself. Our networking format will pair up golfers of all levels as well as non-golfers for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings for business development matchmaking. Please note that guests are responsible for their own transportation to and from Desert Willow Golf Resort. How to Book: Log in to your GWS account page to find booking links. Cost: An attractive $125 green fee ($100 off regular rates for January), will secure your spot on this beautiful desert course and enhance your productive business appointments from the Summit itself.

Event Sponsors Become a partner! Check out our Sponsor Menu and let's talk! ​ ​ Click on the logos below to visit the sponsor's website 2025 Destination Sponsor 2025 Principal Sponsors BWH Hotel Group Sponsor page Colorado Springs Sponsor page 2025 West Sponsors 2025 Go Sponsors 2025 State Sponsors 2025 Host State 2025 Event Sponsors 2024 Event Sponsors AIANTA AMERICA Journal Athotel Bally's Lake Tahoe Casino Resort Big Bus Tours - San Francisco Delta Air Lines Edgewood Tahoe Resort Essentially America The Group Travel Leader Harveys Lake Tahoe Hotel & Casino International Inbound Travel Association (IITA) United Airlines Utah.com VAX Vacation Access Visit Galveston 2024 State Sponsors Arizona Office of Tourism Colorado Tourism Office North Dakota Tourism South Dakota Department of Tourism Travel Nevada Travel Oregon Travel Texas Utah Office of Tourism Visit California Visit Idaho Washington State Tourism Alliance 2024 Destination Sponsors Lake Tahoe Visitors Authority South Tahoe Airporter Tahoe Cruises Vail Resorts/Heavenly Mountain Resort

Hotel Information Renaissance Palm Springs Hotel ​ Savor beauty inside and out when you stay at the Renaissance Palm Springs Hotel. Set against a backdrop of swaying palm trees and the majestic San Jacinto Mountains, our perfect hotel in the heart of Downtown Palm Springs captures the essence of desert living. Find your oasis while lounging beside one of the area's largest outdoor pools or sipping a refreshing drink in one of our private cabanas. Slip into sweet dreams in rooms and suites redesigned to pamper and please with pillowtop mattresses and spa-inspired bathrooms. Celebrate the area while delighting in a meal at Date, our casual restaurant where locally grown fruit graces the menu. Rocks offers a trendy bar setting to unwind after a day of exploring the Palm Springs Aerial Tramway, Palm Springs Art Museum and boutique shops along the city's main thoroughfare. Indulge in the ultimate relaxation at Renaissance Palm Springs Hotel. >>Additional hotel information here >>Log in to view the booking links on your landing pages. *Please note that you must log in to your GWS account to book your room. Booking directly through the hotel website will show no availability during the week of the Summit. ​ ​ ​ Palm Springs Convention Center ​ The Palm Springs Convention Center is an extraordinary venue in the heart of Palm Springs, California. Walking distance to the coolest shops and hippest restaurants downtown, a quick 6-minute Uber drive from the airport, and home to Go West Summit 2025. Is it a 410-room Renaissance Hotel with over 180,000 square feet of meeting space, or a convention center with 410 guest rooms? No matter the program they work together to offer a seamless experience. Set against a backdrop of swaying palm trees and the majestic San Jacinto Mountains, the Palm Springs Renaissance Hotel and Convention Center captures the essence of desert living. Images courtesy Visit Greater Palm Springs

Destination Details Colorado Springs is part of the Pikes Peak Region in central Colorado just one hour south of the state’s capital, Denver. Visitors arrive using the Denver International Airport (DEN) or fly directly from one of many U.S. cities into the Colorado Springs Airport (COS). Known for its scenic beauty, iconic attractions and wide variety of outdoor activities and adventures, Colorado Springs is a great addition to your Colorado or Western United States activity. Clients can count on unique experiences that will be the envy of their friends, family and followers. Colorado Springs provides urban amenities such as world-class museums and vibrant culinary and cultural landscapes. But within minutes, one can find themselves in the mountains, surrounded by towering pine trees, breathing in the crisp mountain air and soaking in the plentiful sunshine. Top Attractions Pikes Peak – National Historic Landmark Cog Railway to the summit of Pikes Peak Pikes Peak Summit Visitor Center Garden of the Gods Park Flying W Ranch Chuckwagon Dinner & Show Space Discovery Center Glen Eyrie Castle Miramont Castle U.S. Air Force Academy U.S. Olympic & Paralympic Museum U.S. Olympic & Paralympic Training Center Cheyenne Mountain Zoo Cave of the Winds Mountain Park Manitou Cliff Dwellings The Broadmoor Seven Falls Mollie Kathleen Gold Mine Tours (Cripple Creek) Gaming Casinos (Cripple Creek) Royal Gorge Bridge & Park (Canon City) Royal Gorge Route Railroad (Canon City) Royal Gorge Dinosaur Experience (Canon City) ​ ​ ​ Future Attractions Sunset Amphitheater (2024) U.S. Senior Open (2025) New Visitor Center at United States Air Force Academy (2026) Renovated Chapel at United States Air Force Academy (2027) ​ Top Activities Two nature centers Hiking in Pike National Forest Horseback riding in Pike National Forest Horseback riding in Garden of the Gods Rock climbing Whitewater rafting Bird & wildlife viewing Cycling E-bike & Segway tours ATV tours Fishing Paddle Board Yoga Scenic drives Golfing ​ ​ Your Go West Summit Contact Amy Long Chief Innovation Officer Phone: +1 719-685-7630 Email: Amy@VisitCOS.com Web: www.VisitCOS.com

When: Friday, January 10, 2025; 8:00 – 10:00 am Where: BMW Performance Center 86050 Jasper Lane, Thermal, CA 92274 Experience: This program includes driving various BMW models, including M models, for multiple laps. Driving a BMW X model on an off-road course. A Hot Lap with a certified BMW instructor to demonstrate a BMW’s full performance potential. Please note that guests are responsible for their own transportation to and from The BMW Performance Center. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: $199.00 per person, which represents a 40% discount off retail price. Cancellation: To avoid a cancellation penalty of $199.00 per person, all cancellations must be received more than 2-weeks prior to the driving experience. No refunds will be provided for cancellations 14-days or less prior to the event.

Buyer Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. ​ Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. ​ Companies are ready to meet YOU! Responses to our 2024 post-event survey show buyers expect to bring a total of 4.2 million visitors into the US over the next 18 months with attendees averaging 36 appointments each and buyers attending with mostly FULL (up to 74) appointments each! ​ No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. ​ Buyer registration details here .

FAM Trips Image courtesy Visit Greater Palm Springs 2025 FAM Trip Information Posted Summer 2024 All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips require buyers complete entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date. ​ Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip.

Media Who Qualifies to Attend? Media are invited to register for free. To be qualified, media must be: ​ Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor. Suppliers pay their registration fee and expect to sell their product or service to buyers. Sponsor registrations are designed for companies looking to do business with suppliers in a non-traditional manner and include pre-scheduled appointments. Inquire HERE for more information about registering as a sponsor. What's Included: One set of appointments Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates FAM Trip consideration “Best of the West” itineraries How to Register: Complete the registration form. You will receive an email confirmation, that includes instructions as well as other important Go West Summit information. ​ Required Presence: Future attendance at Go West Summit will be reviewed for those who do not honor scheduled appointments or use their appointment time inappropriately. Register

OVERVIEW Overview Button Button Button Button Internationally Based tour operator or wholesaler US-Based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. US and Canada-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Pre-qualified media are invited to attend with a complimentary registration. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market

Company Details BWH Hotel Group® is a leading, global hospitality network comprised of three hotel companies, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. ​ Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotel Group was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels Collection. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotel Group already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels Collection acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. Links >>Pet Friendly Hotels >>Promotional Video >>Hit the Road with Best Western >>National Parks Hotels >>Top Beach Destinations >>Our Brand Portfolio Stay Connected • BWH Home • Travel Zone ​ ​ ​ Your Go West Summit Contacts Sandi Lackey Associate Director, Worldwide Sales Phone | 630-730-5682 Email | Sandi.Lackey@bwhhotelgroup.com Rolland Cheng Worldwide Sales Manager Phone | 407-802-2288 Email | Rolland.Cheng@bwh.com