FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Las Vegas on the evening of Tuesday April, 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by, and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Event Overview Image courtesy Visit Galveston Take a peek at our 2026 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates February 27th-March 3rd, 2027, on Galveston Island, Texas. March 26th-30th, 2028 . Location will be announced at the 2027 Summit. January 9th-12th, 2029. Location will be announced at the 2028 Summit. Now Accepting RFPs! We are now taking applications for GWS 2030 and beyond! Join our ever-expanding list of Go West Summit host destinations! Additional details can be found here . Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Past Hosts: 2026 Las Vegas, Nevada 2025 Palm Springs, California 2024 Lake Tahoe, Nevada 2023 Anchorage, Alaska 2022 Reno, Nevada 2021 Virtual 2020 Virtual 2019 Boise, Idaho 2018 Salt Lake City, Utah 2017 Reno, Nevada 2016 Anchorage, Alaska 2015 Colorado Springs, Colorado 2014 Tacoma, Washington 2013 Fort Worth, Texas 2012 Las Vegas, Nevada 2011 Boise, Idaho 2010 Sacramento, California 2009 Albuquerque, New Mexico 2008 Colorado Springs, Colorado 2007 Portland, Oregon 2006 St. George, Utah 2005 Phoenix, Arizona 2004 Reno, Nevada 2003 Albuquerque, New Mexico 2002 Sedona, Arizona 2001 Grand Junction, Colorado 2000 Jackson Hole, Wyoming 1999 Colorado Springs, Colorado 1999 Crested Butte, Colorado 1998 Denver, Colorado 1998 Grand Canyon, Arizona 1997 Denver, Colorado 1997 Colorado Springs, Colorado 1996 Vail, Colorado 1996 Santa Fe, New Mexico 1989- 1995 Colorado

Tech & Marketing Provider Registration Why Go West Summit? Our new tech & marketing registration gives technology companies, marketing firms, and advertisers the opportunity to meet with and sell their products to attending DMOs, hotels, attractions and other tourism suppliers during Marketplace. Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Tech & marketing registrants who attended our 2025 show averaged 40 Marketplace appointments each with some registrants attending with full schedules! We've updated and expanded our database to include suppliers from all U.S. States West of the Mississippi River, as well as suppliers from Western Canada. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting tourism industry specialists from around the World. Technology and marketing provider registration details here .

Destination Details Colorado Springs is the centerpiece of the Pikes Peak Region in central Colorado just one hour south of the state’s capital, Denver. Visitors arrive using the Denver International Airport (DEN) or fly directly from one of many U.S. cities into the Colorado Springs Airport (COS). Known for its scenic beauty, iconic attractions and wide variety of outdoor activities and adventures, Colorado Springs is a great addition to your Colorado or Western United States Itinerary. Clients can count on unique experiences that will be the envy of their friends, family and followers. Colorado Springs provides urban amenities such as world-class museums and vibrant culinary and cultural landscapes. But within minutes, you can be in the mountains, surrounded by towering pine trees, breathing in the crisp mountain air and soaking in the plentiful sunshine. Top Attractions Pikes Peak – America's Mountain (National Historic Landmark) Cog Railway to the summit of Pikes Peak Pikes Peak Summit Visitor Center Garden of the Gods Park Flying W Ranch Chuckwagon Dinner & Show Ford Amphitheater Space Discovery Center Glen Eyrie Castle Miramont Castle U.S. Air Force Academy U.S. Olympic & Paralympic Museum U.S. Olympic & Paralympic Training Center Cheyenne Mountain Zoo Cave of the Winds Mountain Park Manitou Cliff Dwellings The Broadmoor Seven Falls Mollie Kathleen Gold Mine Tours (Cripple Creek) Gaming Casinos (Cripple Creek) Royal Gorge Bridge & Park (Canon City) Royal Gorge Route Railroad (Canon City) Royal Gorge Dinosaur Experience (Canon City) Future Attractions U.S. Senior Open (2025) Hosmer Visitor Center at United States Air Force Academy (2026) Renovated Chapel at United States Air Force Academy (2027) Top Activities Hiking in Pike National Forest Horseback riding in Pike National Forest Horseback riding in Garden of the Gods Rock climbing Whitewater rafting Bird & wildlife viewing Cycling E-bike & Segway tours ATV & off-road tours Fishing Paddle Board Yoga Scenic drives Golfing Nature Centers Your Go West Summit Contact Amy Long Chief Innovation Officer Phone: +1 719-685-7630 Email: Amy@VisitCOS.com Web: www.VisitCOS.com

FAM Trips THIS FAM IS LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Please request participation in one of our other fabulous FAMs. Post-FAM organizers will transport you from Las Vegas to the start of the trip on the morning of Sunday, April 5th. Attendees are responsible for their own transportation home from Glendale, Arizona on Thursday, April 9th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

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BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (if registered before the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and networking! Discounted hotel rates (if registered before the reservation cut-off date) FAM Trip consideration Delegate profile directory “Best of the West” itineraries Access to Destination Day Activities How to Register: Buyers are welcome to register at the rate of $295. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Register Cancellation Policy Attendees who wish to cancel on or before December 27, 2026: Full refund (less a $75 processing fee) December 28, 2026 - January 24, 2027: 50% refund will be granted. No refunds after January 25, 2027, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately.

Destination Day Image courtesy Travel Texas Wednesday, March 3rd, 2027 Destination Day allows attendees to explore Galveston Island with discounted tickets to many area attractions. Check back this fall for additional Destination Day details.

When: Friday, January 10, 2025 Tee Times staggered between 11:40AM - 12:20PM Where: Desert Willow Golf Resort 38-995 Desert Willow Dr. Palm Desert, CA 92260 Experience: The inaugural Go West Summit Golf Experience at Desert Willow Golf Resort will be more than just a great day out on the links but will serve as an extension of your valuable business development meetings during the Summit itself. Our networking format will pair up golfers of all levels as well as non-golfers for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings for business development matchmaking. Please note that guests are responsible for their own transportation to and from Desert Willow Golf Resort. How to Book: Log in to your GWS account page to find booking links. Cost: An attractive $125 green fee ($100 off regular rates for January), will secure your spot on this beautiful desert course and enhance your productive business appointments from the Summit itself.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 6833 South Dayton St. #147 Greenwood Village Colorado 80112 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

FAQs Image courtesy Visit Galveston General FAQs What kind of ROI can I expect from attending Go West Summit? The 2026 post-event survey revealed that attending buyers expect to generate $33.95 million over the next 18 months as a result of the 2026 event, with $2.6 million generated directly on the Marketplace floor. Over 9,000 individual appointments were scheduled over the two days of Marketplace. With one buyer to every 1.6 suppliers in 2026, suppliers averaged 40 appointments each, while many buyers attended with full schedules of 60-73 appointments! Who attends? Suppliers - CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism offices and other DMOs, sightseeing and transportation providers, and other tourism-focused companies from U.S. states West of the Mississippi River. We are now also welcoming suppliers from Western Canada and Mexico. Buyers - Qualified buyers of US travel products and services, Internationally based tour operators or wholesalers, US-based receptive operators, or large volume domestic tour operator sourcing their own product. Technology & Marketing Providers (TMPs) - Technology companies, marketing firms, and advertisers looking to sell products to DMOs, hotels, attractions and other tourism suppliers. Media - Journalists who cater to an international travel audience and can provide distribution/readership information upon registering as well as previous examples of published works about travel within the American West. What about adding a second person? Secondary registrations are available for buyers, suppliers, and TMP registrants. Secondary registrants enjoy all the deliverables of a primary registration but share one set of Marketplace appointments with the primary delegate. After registering, you can add your second delegate from your landing page by clicking the "register secondary delegate" link under the REGISTRATIONS tab at the top of the page. *The primary registration fee must be paid before adding a secondary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Can I attend without taking appointments? Attendees find the most value at Go West Summit by participating in Markeptlace, and a standard registration is recommended. We do offer a Supplier Lounge Sponsorship with a booth representative pass that allows access to the Supplier Lounge break area and events. Additional information can be found on our Sponsor page. Spouses/ Guests: Evening events and other activities are intended for networking and business purposes; therefore, Go West Summit does not permit spouse/guest attendance to events. Should a spouse be involved in the business, they are encouraged to register as a secondary registrant. Go West Summit does not offer daily passes. If an attendee has a special needs request, please contact us to discuss accommodations . When should I arrive? Most attendees will arrive on Saturday, February 27th, 2027. Registration is open from 1:00 PM to 5:30 PM on that day. Go West Summit Itinerary at a glance: For additional details, check out our Timeline & Agenda Page Saturday, February 27, 2027 Registration 1:00- 5:30 Buyer Welcome Reception Sunday, February 28, 2027 Education Day State Caucuses Buyer Site Tour Lunch How to Summit Opening Reception Monday, March 1, 2027 Marketplace I Lunch Marketplace II Tuesday, March 2, 2027 2028 location Reveal Breakfast Marketplace III Lunch Marketplace IV Closing reception Wednesday, March 3, 2027 Destination Day What is the last day to register? We recommend registering before appointment selection opens on February 5, 2027 . Companies can register up to the start of Go West Summit. Appointment slots fill up quickly, and those who register after the appointment selection closes on February 22nd will attend with empty schedules. It is important to note that registration payments must be received before Appointment Selection opens on February 5, 2027, to send and receive Marketplace meeting requests. What is the dress code? Professional or business casual. Although Go West Summit does not have strict dress code guidelines, treat the event as you would any business meeting. As a reminder, suppliers will be walking during Marketplace appointments, so a pair of comfortable shoes is highly recommended. What if I need to ship something to the conference? Please contact Go West Summit Staff for shipping details. What does it take to host a Go West Summit? We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Appointment FAQs What is the appointment process? On February 5th, 2027 , the Go West Summit appointment schedules open, allowing attendees to log in to their accounts and request meetings for the two-day Marketplace. Appointment slots can fill up quickly. It is important to send your requests early. Remember to check back regularly to view new registrants, incoming requests, or adjust your schedule. The system automatically approves appointment requests after 72 hours, but these can easily be canceled or rescheduled when necessary. Appointment scheduling closes on February 22nd, about a week before the Summit, so attendees already know whom they will meet with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . How do I request a meeting? After logging in to your GWS account, navigate to the Appointment Selection Page. Before requesting appointments, the system requires that you set breaks for when you will be unavailable. These breaks can be changed or canceled at any time. Proceed to step two- Select Companies and schedule Appointments . Use the filters to find companies you want to meet, and begin selecting companies by clicking on the Request meeting button to find a meeting time that works for you both. If you cannot find a meeting time that works, click on the details link to email them directly and see if they have availability in their schedules, or to connect outside of Marketplace. How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on the appointment dashboard, then click the Marketplace button of the appointment to be deleted. Click the trash icon beside the appointment. Attendees are welcome to enter text in the chat box describing their reason for canceling. If a meeting needs to be canceled after appointments close or during appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Closer to the event, registered delegates are invited to log in to their GWS accounts, where they will find links and event information, attendee contact information, digital welcome bag, maps, hotel room reservation links, Destination Day registrations, and more. Download the Go West-to-Go microsite. designed for your phone so you can access your account directly on the Marketplace floor. What is Marketplace? The heart and Soul of Go West Summit is Marketplace, where suppliers will use their appointment schedule to visit buyers, media and TMPs at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Go West Summit 2026 saw over 9,000 confirmed Marketplace appointments with suppliers averaging 40 appointments each, and many buyers attended with full schedules! Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

Image courtesy Travel Texas FAM Trips 2027 FAM Trips will be announced in the Fall of 2026. Subscribe to our email list to be alerted once FAM Trips are announced. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. All Pre-FAM attendees are responsible for their own transportation to the start of the FAM Trip. Organizers will transport attendees to Las Vegas for Go West Summit 2026. Attendees are responsible for their own transportation home. At the end of Go West Summit, Post-FAM organizers will transport attendees to the start of their FAM Trips. Attendees are responsible for their own transportation home at the end of the FAM Trip. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they have neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests. Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip. It will be your responsibility to arrange your flight from your final destination.