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TIMELINE AND AGENDA Timeline and Agenda Image courtesy LVCVA 2026 Pre-Event Timeline June 1, 2025 — Registration opened for Go West Summit 2026 - Las Vegas, Nevada. February 26, 2026 —2:00 - 3:00 PM (MST) How To Summit 101 Webinar Perfect for first-time attendees, this session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello, along with Barb Bowman of Bowman and Associates, and Lena Ross of America 4 You, will teach you everything you need to know about what to expect during Go West Summit 2026...... Learn everything from presenting your business card, to creative appointment tips. Watch the webinar here February 27, 2026 — Deadline to modify company profiles. Changes to your online profile made after this date may not be reflected in the Digital Resource Manual. February 27, 2026 — Advertising artwork deadline. March 5, 2026 - 2:30 - 3:30 PM (MST) How To Summit Appointment Deep Dive Webinar Picking up where the 101 seminar left off, GWS Vice President Bob Rebello, along with Visit Denver's Lisa Bruening, will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on March 9th. Watch the Webinar here March 9, 2026 — Appointment selection opens. Click here for more details. March 10, 2026 — Hotel room reservation cut-off date. March 27, 2026 — Deadline to modify appointment schedules. March 31, 2026 — 1:00 PM (PST) Registration opens for Go West Summit 2026 at The Rio, Las Vegas . April 1, 2026 — Education Day. April 2, 2026 — Marketplace 1 & 2. April 3, 2026 — Marketplace 3 & 4. April 4, 2026 — Destination Day. Go West Summit 2026 Event Agenda Tuesday, March 31 Tee times start between 8:00 a.m. -9:00 a.m. GWS Golf Day Rhodes Ranch Golf Club, Las Vegas Go West Summit Golf Day at the Rhodes Ranch Golf Club will be more than just a great day out on the links. It serves as an extension of your valuable business development meetings during the rest of Go West Summit week. Our networking format will pair up golfers of all levels (even non-golfers) for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings. A 25-minute drive from Rio Las Vegas, the Rhodes Ranch Golf Club provides a decent mix of challenge and playability to golfers of all skill levels. This 6,582-yard course will envelop you in its verdant tropical setting while providing an unforgettable golf experience. Discounted GWS Price: $140 covers the cost of green fees and a warm-up bucket of range balls for each golfer. The booking link is available on your GWS landing page after you register. 1:00 p.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center Pick up your event credentials and meet the staff. 5:30 p.m. - 7:30 p.m. Buyer Welcome Reception Hosted by Travel Oregon The Tropical Room, Rio Convention Center Buyers and Media are invited to join our delegation of Oregon Suppliers in toasting to a successful Go West Summit week! Join us in Rio's Tropical Room to connect with new friends and old! Snack on hors d'oeuvres, sample Oregon's finest beer and wine, and get a sneak peek at Rio's Convention Center. Open to all buyers, media and Oregon suppliers. Wednesday, April 1 — Education Day 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center Pick up your event credentials and meet the staff. 8:00 a.m. - 9:10 a.m. State Caucus Sessions Tango & Conga Rooms, Rio Las Vegas State Partners Holding A Caucus: Arizona: Pavilion Room 10 Nevada: Conga Rooms A&B Oregon: Tango Room B Utah: Tango Room C 8:00 a.m. - 4:30 p.m. Buyer Site Tour Join your Las Vegas hosts for an exciting day of site visits and world-class entertainment! BUER SITE TOUR REGISTRATION IS NOW CLOSED. Visit Las Vegas is offering 5 tours for buyers and media: Mesquite Henderson Downtown Las Vegas The South Strip The North Strip 9:15 a.m. - 10:30 a.m. Education Session The State of International Travel to the United States Pavilion Room 7, Rio Las Vegas This session is designed to help suppliers focus their international promotion efforts in the right markets using the U.S. Department of Commerce’s dashboard. Which countries had the highest inbound-U.S. visitation? To which states did they travel? Did Go West destinations see declines? What does the future hold for international tourism? 10:40 a.m. - 11:50 a.m. Education Session National Parks Update Pavilion 7, Rio Las Vegas This session will provide an update on the short- and long-term plans of the National Parks Service and the major national parks, including the CUA program for Road-based Commercial Tours, reservation systems managing visitation and congestion. NPS, IITA and other tour industry associations are collaborating to find mutually beneficial solutions that will ensure the best possible visitor experiences. In Partnership with IITA 12:00 p.m. - 1:15 p.m. Lunch - Sponsored by Brand USA Miranda Ballroom, Rio Las Vegas 1:30 p.m. - 2:30 p.m. Education Session AI 101 for Travel & Tourism: Key Concepts for Non-Technical Audiences Pavilion Room 7, Rio Las Vegas Artificial Intelligence is no longer a future concept—it’s already reshaping how travelers discover, plan, and experience destinations. In this AI 101 session, we’ll introduce key concepts of how AI works and break down what AI really means for the travel and tourism industry. Designed for non-technical audiences, this session will demystify AI, explain key terminology in plain language, and showcase real-world examples of how travel organizations are using AI to improve marketing, customer service, content creation, personalization, and operational efficiency. You’ll learn where AI adds real value, where the hype falls short, and how to evaluate tools without needing a data science background. Whether you’re just curious about AI or looking for practical next steps, this session will give you the foundation you need to confidently navigate the AI-powered future of work. Presented by Marina Petrova , CEO, Intentful & Dan Flores , VP of Sales and Head of Tourism, Satisfi Labs. 1:30 p.m. - 2:30 p.m. Education Session Rebuilding Trust in a Global & Political Landscape Pavilion 3, Rio Las Vegas The past year has been marked by negative media headlines that have harmed our global inbound travel industry. To sustain US inbound travel growth in the long term, we must identify effective strategies. We’ll present the latest travel sentiment data and a five-step approach to integrate into your travel trade marketing. Presented by Florian Herrmann, Founder & CEO, Herrmann Global 2:40 p.m. - 3:30 p.m. Education Session Brand USA International Market Outlook Pavilion 3, Rio Las Vegas Join us for a comprehensive global market update, offering valuable insights into current trends, challenges, and opportunities shaping the travel industry. Presented by Jerod Fuchs , Brand USA 2:40 p.m. - 3:30 p.m. Education Session Ask the Inbound Operator Pavilion 7, Rio Las Vegas Hear from this panel of IITA inbound operators about international market trends, their role in the inbound industry and how you can effectively work with them to build your international business. Learn what their expectations are and the opportunities they see ahead from inbound markets. This is an interactive session. Please come with your questions in-hand, as the operators are eager to answer them. In Partnership with IITA 3:40 p.m. - 4:30 p.m. Education Session Beyond AI Hype: AI Adoption Across the Travel & Tourism World, Practical Use Cases, and What Comes Next Pavilion 7, Rio Las Vegas As AI adoption accelerates across the travel industry, tourism brands and destination marketing organizations are moving beyond experimentation and into real-world application. This session takes a practical, trend-focused look at how travel & tourism companies are using AI today, and what’s emerging as best practice across the industry. Rather than focusing on theory, this session is grounded in what’s actually working, what’s still evolving, and where to be cautious. Attendees will gain insight into how peers are approaching AI strategy, how adoption differs by organization size and resources, and how DMOs can collaborate with partners—hotels, attractions, and tour operators—to maximize impact. We’ll also talk about the impact of AI on search, grounded in March 2026 reality. This session is ideal for DMO leaders and tourism professionals who want a clear picture of the current AI landscape and practical insight into how destinations are putting AI to work right now. Presented by Marina Petrova , CEO, Intentful & Dan Flores , VP of Sales and Head of Tourism, Satisfi Labs. 4:40 p.m. - 5:15 p.m. Education Session How to Summit - "Now That we're Here- What to Expect?" Pavilion Room 3, Rio Las Vegas Now that you are here, what do you do!? Let us help you prepare for tomorrow’s appointments. Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit and is ideal for first-time attendees. Moderated by Barb Bowman , CEO, Bowman & Associates, LLC, Lisa Bruening , Visit Denver, and Francisco Campos , Gate One Travel. >> View 2025 presentation slides here. ** Thursday, February 26th, How To Summit 101– Virtual Seminar Increase your chances of a successful Summit! Perfect for first-time attendees, this session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello, along with Barb Bowman of Bowman and Associates, and Lena Ross of America 4 You, will teach you everything you need to know about what to expect during Go West Summit 2026...... Learn everything from presenting your business card, to creative appointment tips. View the video HERE ** Thursday, March 5th, How To Summit Appointment Deep Dive– Virtual Seminar Picking up where the 101 seminar left off, GWS Vice President Bob Rebello, along with Visit Denver's Lisa Bruening, will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on March 9th. View the video HERE 5:30 p.m. - 6:30 p.m. Buyer Happy Hour Hosted by Travel Nevada VooDoo Lounge, Rio Las Vegas After a fun day of Buyer Site Tours and Education Day, Travel Nevada and its delegation invite buyers and media to enjoy refreshing drinks and incredible views in the VooDoo Lounge at the top of Rio Las Vegas. Before heading next door to the opening event, take this opportunity to connect with Nevada delegates and learn more about our wonderful Host State. Open to all buyers, media and Nevada suppliers. 6:30 p.m. - 8:30 p.m. Opening Event High Steaks, Rio Las Vegas WELCOME ALL ATTENDEES TO GO WEST SUMMIT 2026! Bring your business to new heights, as we kick off the Go West Summit opening reception at High Steaks ! The dinner reception, located on the top two floors of Rio’s Masquerade Tower, is designed to elevate your experience in every sense of meaning. Show your summit-ready spirit by incorporating gold into your attire for the evening. Bring a little golden flair to your look and shine with us at the Summit Presented by LVCVA, Travel Nevada and Rio Las Vegas Thursday, April 2 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 8:00 a.m. - 12:00 p.m. Marketplace I Pavilion Ballroom, Rio Las Vegas This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:00 p.m. Lunch Presented by BWH Group Miranda Ballroom, Rio Las Vegas 1:00 p.m. - 5:30 p.m. Marketplace II Pavilion Ballroom, Rio Las Vegas The second of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. Evening On Your Own Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! If you're unsure how to spend your evening, join us for the Go West Lip Smacking Foodie Tour (see below)! 6:30 p.m. – 9:00 p.m. Go West Lip Smacking Foodie Tour Not sure how to spend your free evening? Register for this fascinating 2.5-hour Lip Smacking Foodie Tour that takes you off the beaten path to Vegas’ booming, newly revitalized downtown that’s now home to the city’s most exciting dining scene, with local chefs crafting imaginative farm-to-table, seasonal, artisan fare and inspired craft cocktails. With VIP status, you are seated immediately at each restaurant to enjoy 3 to 4 signature dishes. Along the way, your expert guide entertains with insider information on Las Vegas, including the history of this colorful district and what prompted its dazzling resurgence. At each stop, sit next to a different Go West Summit industry partner to mix, mingle and network. With exemplary food and drink set down directly, there’s more time to relax and build key relationships without interruptions. Exclusive to Go West Summit attendees only! Discounted GWS Price: $75 per person (includes guide, 12+ signature dishes, gratuities). The reservation link is available on your GWS landing page after registering. Friday, April 3 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 7:45 a.m. - 8:50 a.m. The BIG REVEAL Breakfast Miranda Ballroom, Rio Las Vegas Presented by our 2027 Go West Summit destination host. Don't miss the excitement as our next host is revealed! 9:00 a.m. - 12:00 p.m. Marketplace III Pavilion Ballroom, Rio Las Vegas The third of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:10 p.m. Lunch Presented by Golden Corral Miranda Ballroom, Rio Las Vegas 1:15 p.m. - 2:15 p.m. Speed Appointment Session Pavilion Ballroom, Rio Las Vegas Couldn't schedule an appointment with a buyer? Use this time to meet buyers and journalists at their tables for one hour of unscheduled 5-minute appointments. 2:15 p.m. - 5:30 p.m. Marketplace IV Pavilion Ballroom, Rio Las Vegas The final Marketplace session featuring 12-minute, one-on-one, pre-scheduled appointments. 6:30 p.m. - 9:00 p.m. Closing Event F1 Arcade Las Vegas Our Las Vegas hosts invite you to experience the Fast and the Fabulous at F1 Arcade located in The Forum Shops at Caesars Palace for an evening of high-octane simulator racing & high-end cocktails as we say goodbye to Go West Summit 2026. Transportation begins loading at 6:30 at the Rio Convention Center main entrance. Return transfers to Rio Las Vegas will be every half hour beginning at 7:30 p.m. Last transfer back to Rio Las Vegas will depart at 9:15 p.m. or you can explore The Las Vegas Strip and return on your own. Saturday, April 4 — Destination Day Destination Day offers all Go West Summit attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. Learn more about Destination Day HERE . FAM Trips Buyers and journalists are invited to explore destinations and hotels across the American West before and after the show. Several multiday excursions are offered to registered delegates. Request participation on your GWS account page.

Hotel Information Rio Las Vegas will act as the host hotel and home to Go West Summit 2026. An icon reborn! Rio Las Vegas is a vibrant oasis just one block off the famed Las Vegas Strip on Flamingo Road. Boasting newly renovated 580 square-foot guest rooms, a new 3-acre pool paradise, an energetic 150,000 square-foot casino, and a massive convention and meeting complex, Rio delivers the complete Las Vegas experience to its guests. Booking links are available on GWS attendee landing pages after you register. Hotel reservation cut-off has been extended to March 10th, 2026. Images courtesy Rio Las Vegas *BEWARE OF HOTEL BOOKING SCAMS* There is a growing trend of scammers targeting convention attendees by offering fake hotel bookings. These scammers call or email attendees, claiming to represent the conference, and encourage customers to book rooms using fake promotion codes. The ONLY way to access Go West Summit's discounted room block at Rio Las Vegas is through your attendee landing page after you register for the event. Please know that Go West Summit does not partner with 3rd party reservation groups and will not be calling anyone to make a room reservation. If ANYONE contacts you about hotel bookings that is not Go West Summit staff, please be advised that they are poachers and should be reported to Go West Summit immediately, then ignored. Authentic Go West Summit emails will come from either gowestsummit.com or itm.travel .

How To Summit Glossary of Terms Click here to open a handy PDF that will help you navigate your way through all the industry-specific terms used at Go West Summit. Preparing for Go West Summit How to Summit Webinar: We presented an hour-long webinar designed to increase your chances of a successful Summit. Click here to view the recording on YouTube. Click here for our tips for a successful Summit to help you get the most business out of this event. Click here for a helpful checklist of what you will need to be prepared for the Summit. Preparing for Appointments Watch our 2026 appointment Deep Dive training video. Our improved matching system gives you more control! Go West Summit has created an innovative alternative to traditional meeting formats that allows you to view customizable appointment opportunities and request a meeting; and no more waiting for a final appointment schedule! On March 9th 2026, Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, set their break times, review company profiles, and request meetings for the two-day Marketplace. Attendees register right up to the start of Go West Summit, so check back regularly to view new incoming requests or make changes to your schedule. Appointment scheduling closes on March 27, about a week before the Summit, so attendees already know who they will be meeting with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . Click here to open an informational PDF describing how to prepare for your appointments at Go West Summit, "Your Appointment Schedule is Finalized...Now What?" See a sample profile sheet here . See a sample DMO lead sheet here . See a sample Supplier lead sheet here . Go West Summit Week Go West Summit kicks off with Education Day on Wednesday, April 1st, 2026, with expert panels, speakers and forums on various travel/ tourism topics and trends in the industry. This day also includes lunch, state caucuses, a How to Summit class for first-time attendees, and a site tour of nearby hotels and attractions for buyers and journalists. The day concludes with the evening Welcome Reception, open to all Go West Summit attendees. The heart and soul of Go West Summit is the two-day Marketplace ( Thursday, April 2nd through Friday, April 3rd). Suppliers will use their appointment schedule to visit buyers, media, and tech & marketing providers at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Not able to schedule an appointment with someone? Use our hour-long Speed Appointment Session on Friday afternoon to meet buyers, journalists and TMPs at their tables for one hour of unscheduled 5-minute appointments. All attendees are invited to the Friday evening Closing Reception to celebrate the conclusion of Marketplace, enjoy the company of new friends, and toast to another successful Summit. Don't head home too quickly! On Saturday, April 4th, Destination Day offers attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. For additional information about Go West Summit week, visit our Timeline and Agenda page. After Go West Partnerships take time, and follow-up is key to maintaining long-term relationships. Go West Summit makes it easy to download delegate contact information so you can continue to connect and grow your business after Go West Summit concludes. Downloads are available on appointment-taking attendee landing pages once appointment selection opens. Remember to also download the Digital Resource Manual of company profiles and contact information to aid in your follow-up.

Image courtesy LVCVA FAM Trips Go West Summit and our partners are proud to present the following Familiarization (FAM) trip opportunities to buyers and media attending Go West Summit 2026. Fam Trip Registration is now open to all registered buyers and media. Log in to your account page to request participation and view detailed itineraries. Click on the images below to learn more about each FAM trip. *All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. All Pre-FAM attendees are responsible for their own transportation to the start of the FAM Trip. Organizers will transport attendees to Las Vegas for Go West Summit 2026. Attendees are responsible for their own transportation home. At the end of Go West Summit, Post-FAM organizers will transport attendees to the start of their FAM Trips. Attendees are responsible for their own transportation home at the end of the FAM Trip. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they have neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests. Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip. It will be your responsibility to arrange your flight from your final destination.

Event Overview Image courtesy LVCVA Take a peek at our 2025 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2026 Go West Summit: March 31st- April 4th. Rio Hotel- Las Vegas, Nevada. 2027 Go West Summit : February 27th- March 3rd. Location to be announced at the 2026 Summit. Now Accepting RFPs! We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit!

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Please request participation in one of our other fabulous FAMs. FAM Trip attendees are required to arrange their own transportation to arrive in Reno, Nevada by 5:00 PM on Friday, March 27th, 2026. At the end of the FAM, organizers will then fly attendees to the start of Go West Summit. Participants are responsible for their own accommodations once they arrive in Las Vegas on Monday, March 3oth. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS PLEASE NOTE THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. REQUEST YOUR SEAT ON ANOTHER FABULOUS GWS 2026 FAM TRIP. FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada, by 4:00 PM on Monday, March 30th. At the end of the FAM, organizers will then transport you to Rio Resort on Tuesday, March 31st, for the start of Go West Summit 2026. Participants are responsible for their own travel arrangements after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (if registered before the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and networking! Discounted hotel rates (if registered before the reservation cut-off date) FAM Trip consideration Delegate profile directory “Best of the West” itineraries Access to Destination Day Activities How to Register: Buyers are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately.

FAM Trips Kingman & Glendale, Arizona Post-FAM organizers will transport you from Las Vegas to the start of the trip on the morning of Sunday, April 5th. Attendees are responsible for their own transportation home from Glendale, Arizona on Thursday, April 9th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 6833 South Dayton St. #147 Greenwood Village Colorado 80112 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

Media Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each! Media attendees can choose EXACTLY whom they want to meet thanks to our easy-to-use direct scheduling platform. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Media registration details here .

When: Friday, January 10, 2025; 8:00 – 10:00 am Where: BMW Performance Center 86050 Jasper Lane, Thermal, CA 92274 Experience: This program includes driving various BMW models, including M models, for multiple laps. Driving a BMW X model on an off-road course. A Hot Lap with a certified BMW instructor to demonstrate a BMW’s full performance potential. Please note that guests are responsible for their own transportation to and from The BMW Performance Center. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: $199.00 per person, which represents a 40% discount off retail price. Cancellation: To avoid a cancellation penalty of $199.00 per person, all cancellations must be received more than 2-weeks prior to the driving experience. No refunds will be provided for cancellations 14-days or less prior to the event.