Search Results

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. FEBRUARY 27 - MARCH 3, 2027 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 38-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures next February 27th - March 3rd, on Galveston Island, Texas. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the Western United States and Canada. Watch the 2026 event s lideshow to see who joined us this year in Las Vegas: "The entire event was so perfectly organized, and it was truly a successful and worthwhile Summit. For me personally and CANUSA in general, it provided many valuable contacts and insightful conversations." -Tabea , Canusa Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River. Suppliers from Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (if registered before the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and networking! Discounted hotel rates (if registered before the reservation cut-off date) FAM Trip consideration Delegate profile directory “Best of the West” itineraries Access to Destination Day Activities How to Register: Registration begins June 1, 2026. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Register Cancellation Policy Attendees who wish to cancel on or before December 27, 2026: Full refund (less a $75 processing fee) December 28, 2026 - January 24, 2027: 50% refund will be granted. No refunds after January 25, 2027, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately.

Supplier Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with suppliers averaging 42 appointments each. We've updated and expanded our database to include more US-based domestic operators to help suppliers rebuild FAST! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Supplier registration details here .

Suppliers Who Qualifies to Attend? Tourism suppliers are CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism office or other DMO, sightseeing and transportation providers from U.S. States West of the Mississippi River: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Iowa, Idaho, Kansas, Louisiana, Minnesota, Missouri, Montana, Nevada, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, & Wyoming. We also welcome suppliers from Western Canada and Mexico. What's Included: One set of pre—scheduled appointments (if registered before the appointment selection process closes.) Comprehensive digital resource manual with full contact information. Discounted hotel room rates (if registered before the reservation cut-off date.) One breakfast, three lunches, and evening events with fun, food, and networking! Access to Destination Day Activities. How to Register: Registration begins June 1, 2026. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation, which includes instructions and other important Go West Summit information. Secondary registration for an additional attendee is available and can be found on the primary registrant's landing page, under the Registrations Tab . Secondary delegates share the set of appointments with the primary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Three Options to Pay: * Please note that payment must be received before appointment selection opens to participate in Marketplace Appointment Selection. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Pay today with a debit or credit card. Register Cancellation Policy Attendees who wish to cancel on or before December 27, 2026: Full refund (less a $75 processing fee) December 28, 2026 - January 24, 2027: 50% refund will be granted. No refunds after January 25, 2027, for no—shows or “acts of God.” Cancellation requests must be sent here.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 6833 South Dayton St. #147 Greenwood Village Colorado 80112 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

Tech & Marketing Provider Registration Why Go West Summit? Our new tech & marketing registration gives technology companies, marketing firms, and advertisers the opportunity to meet with and sell their products to attending DMOs, hotels, attractions and other tourism suppliers during Marketplace. Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Tech & marketing registrants who attended our 2025 show averaged 40 Marketplace appointments each with some registrants attending with full schedules! We've updated and expanded our database to include suppliers from all U.S. States West of the Mississippi River, as well as suppliers from Western Canada. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting tourism industry specialists from around the World. Technology and marketing provider registration details here .

TIMELINE AND AGENDA Timeline and Agenda Image courtesy Visit Galveston Galveston Island, Texas 2027 Pre-Event Timeline June 1, 2026 — Registration opens for Go West Summit 2027 - Galveston Island, Texas. January 22, 2027 —2:00 - 3:00 PM (MST) How To Summit 101 Webinar. Perfect for first-time attendees or those looking to pick up some tips and tricks, this online session covers the basics of navigating Go West Summit. Watch the 2026 webinar here. January 25, 2027 — Deadline to modify company profiles. Changes to your online profile made after this date may not be reflected in the Digital Resource Manual. January 25, 2027 — Advertising artwork deadline. January 27, 2027 —Hotel room reservation cut-off date. January 29, 2027 - 2:00 - 3:00 PM (MST) How To Summit Appointment Deep Dive Webinar. Picking up where the 101 seminar left off, we will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on February 5th. Watch the 2026 Webinar here. February 5, 2027 — Appointment selection opens. Click here for more details. February 22, 2027 — Deadline to modify appointment schedules. February 27, 2027 — On-site check-in desk opens for Go West Summit 2027 at The Galveston Island Convention Center. February 28, 2027 — Education Day. March 1, 2027 — Marketplace 1 & 2. March 2, 2027 — Marketplace 3 & 4. March 3, 2027 — Destination Day. Go West Summit 2026- Las Vegas Agenda Tuesday, March 31 Tee times start between 8:00 a.m. -9:00 a.m. GWS Golf Day Rhodes Ranch Golf Club, Las Vegas Go West Summit Golf Day at the Rhodes Ranch Golf Club will be more than just a great day out on the links. It serves as an extension of your valuable business development meetings during the rest of Go West Summit week. Our networking format will pair up golfers of all levels (even non-golfers) for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings. A 25-minute drive from Rio Las Vegas, the Rhodes Ranch Golf Club provides a decent mix of challenge and playability to golfers of all skill levels. This 6,582-yard course will envelop you in its verdant tropical setting while providing an unforgettable golf experience. 1:00 p.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center- View Event Map Pick up your event credentials and meet the staff. 5:30 p.m. - 7:30 p.m. Buyer Welcome Reception Hosted by Travel Oregon The Tropical Room, Rio Convention Center Buyers and Media are invited to join our delegation of Oregon Suppliers in toasting to a successful Go West Summit week! Join us in Rio's Tropical Room to connect with new friends and old! Snack on hors d'oeuvres, sample Oregon's finest beer and wine, and get a sneak peek at Rio's Convention Center. Open to all buyers, media and Oregon suppliers. Wednesday, April 1 — Education Day 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center Pick up your event credentials and meet the staff. 7:30 a.m. - 4:30 p.m. BUYER SITE TOUR REGISTRATION IS NOW CLOSED. For those of you who have registered for the Buyer Site tour, please arrive by 7:30 AM for tour check-in. All trips will depart from the Rio Convention Center Entrance. Tours return around 4:30 PM Join our Las Vegas hosts for an exciting day of site visits and world-class entertainment! Visit Las Vegas is offering 5 tours to choose from: Henderson - Departs at 7:45 AM Mesquite - Departs at 8:00 AM Downtown Las Vegas - Departs at 8:00 AM The South Strip - Departs at 8:20 AM The North Strip - Departs at 8:20 AM Buyer Site Tour 8:00 a.m. - 9:10 a.m. State Caucus Sessions Tango & Conga Rooms, Rio Las Vegas State Partners Holding A Caucus: Arizona: Pavilion Room 10 Nevada: Conga Rooms A&B Oregon: Tango Room B Utah: Tango Room C 9:15 a.m. - 10:30 a.m. Education Session The State of International Travel to the United States Pavilion 7, Rio Las Vegas This session provides an in-depth look at the latest trends shaping international travel to the United States, including 2025 performance, early 2026 recovery signals, and the outlook ahead. Which markets are driving growth—and which continue to lag? How are shifts in Canada, Mexico, and key overseas markets impacting visitation to Go West destinations? And what do changing traveler sentiment, airlift trends, and global demand signals mean for the year ahead? Presented by Chelsea Benitez , Senior Director, Research & Analytics, Brand USA VIEW THE PRESENTATION SLIDES HERE 10:40 a.m. - 11:50 a.m. Education Session National Parks Update Pavilion 7, Rio Las Vegas This popular GWS session will provide an update on the short- and long-term plans of the National Parks Service and the major national parks, including the CUA program for Road-based Commercial Tours, the new non-resident entrance fees, reservation systems and managing visitation. NPS, IITA and other tour industry associations are collaborating to find mutually beneficial solutions that will ensure the best possible visitor experiences. Moderated by Rafael Villaneuva , CEO, Travel Nevada. With Kurt Rausch , Chief Commercial Services Program at the National Park Service, Peter van Berkel , President, Travalco & Lance Syrett , General Manager, Ruby's Inn. In Partnership with IITA 12:00 p.m. - 1:15 p.m. Lunch - Sponsored by Brand USA Miranda Ballroom, Rio Las Vegas 1:30 p.m. - 2:30 p.m. Education Session AI 101 for Travel & Tourism: Key Concepts for Non-Technical Audiences Pavilion Room 7, Rio Las Vegas Artificial Intelligence is no longer a future concept—it’s already reshaping how travelers discover, plan, and experience destinations. In this AI 101 session, we’ll introduce key concepts of how AI works and break down what AI really means for the travel and tourism industry. Designed for non-technical audiences, this session will demystify AI, explain key terminology in plain language, and showcase real-world examples of how travel organizations are using AI to improve marketing, customer service, content creation, personalization, and operational efficiency. You’ll learn where AI adds real value, where the hype falls short, and how to evaluate tools without needing a data science background. Whether you’re just curious about AI or looking for practical next steps, this session will give you the foundation you need to confidently navigate the AI-powered future of work. Presented by Marina Petrova , CEO, Intentful & Dan Flores , VP of Sales and Head of Tourism, Satisfi Labs. VIEW THE PRESENTATION SLIDES HERE 1:30 p.m. - 2:30 p.m. Education Session Rebuilding Trust in a Global & Political Landscape Pavilion 3, Rio Las Vegas The past year has been marked by negative media headlines that have harmed our global inbound travel industry. To sustain US inbound travel growth in the long term, we must identify effective strategies. We’ll present the latest travel sentiment data and a five-step approach to integrate into your travel trade marketing. Presented by Florian Herrmann , Founder & CEO, Herrmann Global VIEW THE PRESENTATION SLIDES HERE 2:40 p.m. - 3:30 p.m. Education Session Brand USA International Market Outlook Pavilion 3, Rio Las Vegas Join us for a comprehensive global market update, offering valuable insights into current trends, challenges, and opportunities shaping the travel industry. Presented by Jerod Fuchs , Senior Manager of Partner Engagement, Brand USA. VIEW THE PRESENTATION SLIDES HERE 2:40 p.m. - 3:30 p.m. Education Session Ask the Inbound Operator Pavilion 7, Rio Las Vegas This year’s Ask the Operator session with IITA inbound operators will feature the different inbound operator business models – from group series operators to FIT and custom packagers. The panelists will share how they operate, the types of travelers they serve, and their role in the inbound industry. Learn how to recognize and effectively work with the various types of inbound operators to build your international business. This is an interactive session. Please come with your questions in hand, as the operators are eager to answer them. Moderated by Lena Ross , COO, America 4 You. With Oswaldo Freitas , CEO, Easy Time Travel, Karin Omojola , VP of Product, AmericanTours, & Laura Davi , Escorted Tours Manager West, Team America. In Partnership with IITA 3:40 p.m. - 4:30 p.m. Education Session Beyond AI Hype: AI Adoption Across the Travel & Tourism World, Practical Use Cases, and What Comes Next Pavilion 7, Rio Las Vegas As AI adoption accelerates across the travel industry, tourism brands and destination marketing organizations are moving beyond experimentation and into real-world application. This session takes a practical, trend-focused look at how travel & tourism companies are using AI today, and what’s emerging as best practice across the industry. Rather than focusing on theory, this session is grounded in what’s actually working, what’s still evolving, and where to be cautious. Attendees will gain insight into how peers are approaching AI strategy, how adoption differs by organization size and resources, and how DMOs can collaborate with partners—hotels, attractions, and tour operators—to maximize impact. We’ll also talk about the impact of AI on search, grounded in March 2026 reality. This session is ideal for DMO leaders and tourism professionals who want a clear picture of the current AI landscape and practical insight into how destinations are putting AI to work right now. Presented by Marina Petrova , CEO, Intentful & Dan Flores , VP of Sales and Head of Tourism, Satisfi Labs. VIEW THE PRESENTATION SLIDES HERE 4:40 p.m. - 5:15 p.m. Education Session How to Summit - "Now That we're Here- What to Expect?" Pavilion Room 3, Rio Las Vegas Now that you are here, what do you do!? Let us help you prepare for tomorrow’s appointments. Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit and is ideal for first-time attendees. Moderated by Barb Bowman , CEO, Bowman & Associates, LLC, Lisa Bruening , Visit Denver, and Francisco Campos , Gate One Travel. VIEW THE PRESENTATION SLIDES HERE ** Thursday, February 26th, How To Summit 101– Virtual Seminar Increase your chances of a successful Summit! Perfect for first-time attendees, this session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello, along with Barb Bowman of Bowman and Associates, and Lena Ross of America 4 You, will teach you everything you need to know about what to expect during Go West Summit 2026...... Learn everything from presenting your business card, to creative appointment tips. View the video HERE ** Thursday, March 5th, How To Summit Appointment Deep Dive– Virtual Seminar Picking up where the 101 seminar left off, GWS Vice President Bob Rebello, along with Visit Denver's Lisa Bruening, will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on March 9th. View the video HERE 5:30 p.m. - 6:30 p.m. Buyer Happy Hour Hosted by Travel Nevada VooDoo Lounge, Rio Las Vegas After a fun day of Buyer Site Tours and Education Day, Travel Nevada and its delegation invite buyers and media to enjoy refreshing drinks and incredible views in the VooDoo Lounge at the top of Rio Las Vegas. Before heading next door to the opening event, take this opportunity to connect with Nevada delegates and learn more about our wonderful Host State. Open to all buyers, media and Nevada suppliers. 6:30 p.m. - 8:30 p.m. Opening Event High Steaks, Rio Las Vegas WELCOME ALL ATTENDEES TO GO WEST SUMMIT 2026! Bring your business to new heights, as we kick off the Go West Summit opening reception at High Steaks ! The dinner reception, located on the top two floors of Rio’s Masquerade Tower, is designed to elevate your experience in every sense of meaning. Show your summit-ready spirit by incorporating gold into your attire for the evening. Bring a little golden flair to your look and shine with us at the Summit Presented by LVCVA, Travel Nevada and Rio Las Vegas Thursday, April 2 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 8:00 a.m. - 12:00 p.m. Marketplace I Pavilion Ballroom, Rio Las Vegas This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:00 p.m. Lunch Presented by BWH Hotels Miranda Ballroom, Rio Las Vegas 1:00 p.m. - 5:30 p.m. Marketplace II Pavilion Ballroom, Rio Las Vegas The second of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. Evening On Your Own Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! If you're unsure how to spend your evening, join us for the Go West Lip Smacking Foodie Tour (see below)! 6:30 p.m. – 9:00 p.m. Go West Lip Smacking Foodie Tour Not sure how to spend your free evening? Register for this fascinating 2.5-hour Lip Smacking Foodie Tour that takes you off the beaten path to Vegas’ booming, newly revitalized downtown that’s now home to the city’s most exciting dining scene, with local chefs crafting imaginative farm-to-table, seasonal, artisan fare and inspired craft cocktails. With VIP status, you are seated immediately at each restaurant to enjoy 3 to 4 signature dishes. Along the way, your expert guide entertains with insider information on Las Vegas, including the history of this colorful district and what prompted its dazzling resurgence. At each stop, sit next to a different Go West Summit industry partner to mix, mingle and network. With exemplary food and drink set down directly, there’s more time to relax and build key relationships without interruptions. Exclusive to Go West Summit attendees only! For those who register: Canyon Coach Lines has generously offered to sponsor round-trip transportation to tonight’s Lip Smacking Foodie Tour. The Bus departs at 6 pm from Rio Convention Center. Friday, April 3 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 7:45 a.m. - 8:50 a.m. The BIG REVEAL Breakfast Miranda Ballroom, Rio Las Vegas Presented by our 2027 Go West Summit destination host. Don't miss the excitement as our next host is revealed! 9:00 a.m. - 12:00 p.m. Marketplace III Pavilion Ballroom, Rio Las Vegas The third of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:10 p.m. Lunch Presented by Golden Corral Miranda Ballroom, Rio Las Vegas 1:15 p.m. - 2:15 p.m. Speed Appointment Session Pavilion Ballroom, Rio Las Vegas Couldn't schedule an appointment with a buyer? Use this time to meet buyers and journalists at their tables for one hour of unscheduled 5-minute appointments. 2:15 p.m. - 5:30 p.m. Marketplace IV Pavilion Ballroom, Rio Las Vegas The final Marketplace session featuring 12-minute, one-on-one, pre-scheduled appointments. 6:30 p.m. - 9:00 p.m. Closing Event F1 Arcade Las Vegas Our Las Vegas hosts invite you to experience the Fast and the Fabulous at F1 Arcade located in The Forum Shops at Caesars Palace for an evening of high-octane simulator racing & high-end cocktails as we say goodbye to Go West Summit 2026. Transportation begins loading at 6:30 at the Rio Convention Center entrance. Return transfers to Rio Las Vegas will be every half hour beginning at 7:30 p.m. Last transfer back to Rio Las Vegas will depart at 9:15 p.m. or you can explore The Las Vegas Strip and return on your own. Saturday, April 4 — Destination Day Destination Day offers all Go West Summit attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. Learn more about Destination Day HERE . FAM Trips Buyers and journalists are invited to explore destinations and hotels across the American West before and after the show. Several multiday excursions are offered to registered delegates. Request participation on your GWS account page.

FAQs Image courtesy Visit Galveston General FAQs What kind of ROI can I expect from attending Go West Summit? The 2025 post-event surve y revealed that attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months. A record-breaking 10,002 individual appointments were confirmed over the two days of Marketplace. With one buyer to every 1.5 suppliers in 2025, suppliers averaged 42 appointments each, while many buyers attended with full schedules! Who attends? Suppliers - CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism offices and other DMOs, sightseeing and transportation providers, and other tourism-focused companies from U.S. states West of the Mississippi River. We are now also welcoming suppliers from Western Canada and Mexico. Buyers - Qualified buyers of US travel products and services, Internationally based tour operators or wholesalers, US-based receptive operators, or large volume domestic tour operator sourcing their own product. Technology & Marketing Providers (TMPs) - Technology companies, marketing firms, and advertisers looking to sell products to DMOs, hotels, attractions and other tourism suppliers. Media - Journalists who cater to an international travel audience and can provide distribution/readership information upon registering as well as previous examples of published works about travel within the American West. What about adding a second person? Secondary registrations are available for buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration but share one set of Marketplace appointments with the primary delegate. After registering, you can add your second delegate from your landing page by clicking the "register secondary delegate" link under the REGISTRATIONS tab at the top of the page. *The primary registration fee must be paid before adding a secondary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Can I attend without taking appointments? Attendees find the most value at Go West Summit by participating in Markeptlace, and a standard registration is recommended. We do offer a Supplier Lounge Sponsorship with a booth representative pass that allows access to the Supplier Lounge break area and events. Additional information can be found on our Sponsor page. Spouses/ Guests: Evening events and other activities are intended for networking and business purposes; therefore, Go West Summit does not permit spouse/guest attendance to events. Should a spouse be involved in the business, they are encouraged to register as a secondary registrant. Go West Summit does not offer daily passes. If an attendee has a special needs request, please contact us to discuss accommodations . When should I arrive? Most attendees arrive on Saturday, February 27th, 2027. Registration is open from 1:00 PM to 5:30 PM on that day. Go West Summit Itinerary at a glance: Saturday, February 27, 2027 Registration 1:00- 5:30 Buyer Welcome Reception Sunday, February 28, 2027 Education Day State Caucuses Buyer Site Tour Lunch How to Summit Opening Reception Monday, March 1, 2027 Marketplace I Lunch Marketplace II Tuesday, March 2, 2027 2028 location Reveal Breakfast Marketplace III Lunch Marketplace IV Closing reception Wednesday, March 3, 2027 Destination Day What is the last day to register? We recommend registering before appointment selection opens on February 5, 2027 . Companies can register up to the start of Go West Summit, but appointment slots fill up quickly, and those who register after the appointment selection closes will attend with empty schedules. It is important to note that registration payments must be received before Appointment Selection opens on February 5, 2027 to be able to send and receive Marketplace meeting requests. What is the dress code? Professional or business casual. Although Go West Summit does not have strict dress code guidelines, treat the event as you would any business meeting. As a reminder, suppliers will be walking during Marketplace appointments, so a pair of comfortable shoes is highly recommended. What if I need to ship something to the conference? Please contact Go West Summit Staff for shipping details. What does it take to host a Go West Summit? We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Appointment FAQs What is the appointment process? On March 9th, 2026, the Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, review company profiles, and request meetings for the two-day Marketplace. Remember to check back regularly to view new registrants, incoming requests, or adjust your schedule. The system automatically approves appointment requests after 72 hours, but these can easily be canceled or rescheduled when necessary. Appointment scheduling closes on March 27, 2026, about a week before the Summit, so attendees already know whom they will meet with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on the appointment dashboard, then click the Marketplace button of the appointment to be deleted. Click the trash icon beside the appointment. Attendees are welcome to enter text in the chat box describing their reason for canceling. If a meeting needs to be canceled after appointments close or during appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Closer to the event, registered delegates are invited to log in to their GWS accounts, where they will find links and event information, attendee contact information, digital welcome bag, maps, hotel room reservation links, Destination Day registrations, and more. Download the Go West-to-Go microsite. designed for your phone so you can access your account directly on the Marketplace floor. What is Marketplace? The heart and Soul of Go West Summit is Marketplace, where suppliers will use their appointment schedule to visit buyers, media and TMPs at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Go West Summit 2025 saw 10,002 confirmed Marketplace appointments with suppliers averaging 46 appointments each, and many buyers attended with full schedules! Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

How To Summit Glossary of Terms Click here to open a handy PDF that will help you navigate your way through all the industry-specific terms used at Go West Summit. Preparing for Go West Summit View or Download Conference Maps Marketplace Table numbers organized by Company Name or Table Number. View the Marketplace Map HERE. View The Supplier Lounge Map HERE . How to Summit Webinar: We presented an hour-long webinar designed to increase your chances of a successful Summit. Click here to view the recording on YouTube. Click here for our tips for a successful Summit to help you get the most business out of this event. Click here for a helpful checklist of what you will need to be prepared for the Summit. Preparing for Appointments Watch our 2026 appointment Deep Dive training video. Our improved matching system gives you more control! Go West Summit has created an innovative alternative to traditional meeting formats that allows you to view customizable appointment opportunities and request a meeting, and no more waiting for a final appointment schedule! On February 5, 2027 , Go West Summit appointment schedules open, allowing attendees to log in to their accounts, set their break times, review company profiles, and request meetings for the two-day Marketplace. Attendees register right up to the start of Go West Summit, so check back regularly to view new incoming requests or make changes to your schedule. Appointment scheduling closes on February 22nd, 2027 , about a week before the Summit, so attendees already know who they will be meeting with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . Click here to open an informational PDF describing how to prepare for your appointments at Go West Summit, "Your Appointment Schedule is Finalized...Now What?" See a sample profile sheet here . See a sample DMO lead sheet here . See a sample Supplier lead sheet here . Go West Summit Week Go West Summit kicks off with Education Day on Sunday, February 28th, with expert panels, speakers, and forums on various travel/ tourism topics and trends in the industry. This day also includes lunch, state caucuses, a How to Summit class for first-time attendees, and a site tour of nearby hotels and attractions for buyers and journalists. The day concludes with the evening Welcome Reception, open to all Go West Summit attendees. The heart and soul of Go West Summit is the two-day Marketplace ( Monday, March 1st, and Tuesday, March 2nd). Suppliers will use their appointment schedule to visit buyers, media, and tech & marketing providers at their tables for 12-minute meetings. Suppliers move from table to table. There are a total of 73 appointment slots over the two-day Marketplace. Not able to schedule an appointment with someone? Use our hour-long Speed Appointment Session on Tuesday afternoon to meet buyers, journalists and TMPs at their tables for one hour of unscheduled 5-minute appointments. All attendees are invited to the Tuesday morning Reveal Breakfast to find out where Go West Summit is going in 2028. Then join us that evening at the Closing Reception to celebrate the conclusion of Marketplace. Enjoy the company of new friends, and toast to another successful Summit. Don't head home too quickly! On Wednesday, March 3rd Destination Day offers attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. For additional information about Go West Summit week, visit our Timeline and Agenda page. After Go West Partnerships take time, and follow-up is key to maintaining long-term relationships. Go West Summit makes it easy to download delegate contact information so you can continue to connect and grow your business after Go West Summit concludes. Downloads are available on appointment-taking attendee landing pages once appointment selection opens. Remember to also download the Digital Resource Manual of company profiles and contact information to aid in your follow-up.

Buyer Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each and buyers attending with mostly FULL (up to 73) appointments each! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Buyer registration details here .

Technology & Marketing Providers Who Qualifies to Attend? Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. What's Included: One set of pre-scheduled Marketplace appointments. A table in Marketplace alongside tour operator and media delegates. Comprehensive digital resource manual with attendee contact information. Discounted hotel room rates (if registered before the reservation cut-off date). One breakfast, three lunches, and evening networking events with fun, food, and entertainment! Access to Destination Day activities. It is important to note: Suppliers have the option to opt out of appointments with technology and marketing providers. Therefore, not all companies will be available to schedule Marketplace appointments. Tech & marketing companies do not have the option to schedule Marketplace appointments with tour operators. Those wishing to schedule appointments with buyers and media must register as suppliers. We encourage you to contact companies unavailable for Marketplace appointments directly using the provided delegate contact information to connect before, during and after Go West Summit. Add Some Visibility: Technology & marketing registrants can expand their visibility by adding on a Supplier Lounge Sponsorship at a discounted rate (formerly the Mountain Sponsorship). In addition to the deliverables above, Supplier Lounge Sponsors will receive: A table and exhibit space in the Supplier Lounge break area. Early access to the attendee database for earlier outreach and better results during the Summit. Logo inclusion above your profile in the digital resource manual. Recognition on GWS sponsor page of the website and resource manual. One article in the GWS newsletter, distributed to our database of 5,000 tourism industry contacts. Sponsor ribbon on name badge. How to Register: Registration begins June 1, 2026. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Three Options to Pay: * Please note that payment must be received before appointments open to participate in the Marketplace Appointment Selection. Pay with a debit or credit card. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Standard Registration Register Registration & Supplier Lounge Sponsorship Register Cancellation Policy Attendees who wish to cancel on or before December 27, 2026: Full refund (less a $75 processing fee) December 28, 2026 - January 24, 2027: 50% refund will be granted. No refunds after January 25, 2027, for no—shows or “acts of God.” Cancellation requests must be sent here.

Event Sponsors Become an event partner! Check out our Complete Sponsor Menu, and let's talk! Click on the logos below to visit the sponsor's website 2026 Destination Sponsor $20,000 Title Sponsor 2026 Principal Sponsors BWH Hotel Group Sponsor page 2026 State Sponsors 2026 Host State 2026 Event Sponsors 2026 Event Partners 2026 Host Hotel Closing Event Host