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FAM Trips Anchorage, Alaska THIS FAM-TRIP IS FULL AND NO LONGER TAKING APPLICATIONS. PLEASE CHECK OUT ONE OF OUR OTHER FAM-TRIP OPPORTUNITIES. FAM Trip attendees are required to arrange their own transportation to arrive in Anchorage, Alaska on Thursday, January 2nd. At the end of the FAM, organizers will then transport you to the start of Go West Summit. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 5994 South Holly St. #147 Greenwood Village CO 80111 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

FAM Trips Glendale, Arizona THIS FAM-TRIP IS FULL AND NO LONGER TAKING APPLICATIONS. PLEASE CHECK OUT ONE OF OUR OTHER FAM-TRIP OPPORTUNITIES. FAM Trip attendees are required to arrange their own transportation to arrive in Phoenix/ Glendale, Arizona on Thursday, January 2nd. At the end of the FAM, organizers will then transport you to the start of Go West Summit. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Event Sponsors Check out the 2025 Digital Welcome Bag with additional information on many of our Event Sponsors. Become a partner! Check out our Sponsor Menu and let's talk! Click on the logos below to visit the sponsor's website 2025 Destination Sponsor 2025 Principal Sponsor 2025 Title Sponsors BWH Hotel Group Sponsor page Colorado Springs Sponsor page 2025 State Sponsors 2025 Host State 2025 West Sponsors 2025 Event Sponsors

Destination Day Image courtesy Visit Greater Palm Springs New for 2025! Destination Day offers more access and control to all Go West Summit attendees wishing to explore Palm Springs by offering discounted tickets or free admission to some truly incredible experiences. Click on the images below for additional information on each activity. Booking links are available on your GWS account page after you approve your name badge. Attending the event without a login? Email the GWS team for booking information. Sign up for the PALM SPRINGS PROMISE PROGRAM for discounts on dining, shopping and even more things to do in Palm Springs before, during and after Go West Summit.

TIMELINE AND AGENDA Image courtesy Visit Greater Palm Springs Timeline and Agenda 2025 Pre-Event Timeline June 1 — Registration opens for Go West Summit 2025 November 30 — Deadline to modify profiles. Changes to your online profile made after this date will not be reflected in the resource manual. November 30 — Deadline for all advertising artwork December 3 — Appointment selection opens. Click here for more details. December 5 — Hotel room reservation cut-off date December 11 —2:30- 3:30 PM (MST) How To Summit Virtual Meeting . Increase your chances of a successful Summit! Learn everything you need to know about appointment scheduling and the basics of navigating Go West Summit. Perfect for first-time attendees. View the webinar here. December 20 — Deadline to modify appointment schedules On-Site Go West Summit 2025 Event Agenda Monday, January 6 1:00 p.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center Pick up your event credentials and meet the staff 5:30 p.m. - 7:30 p.m. Buyer Welcome Reception Hosted by Travel Oregon Renaissance Palm Springs Travel Oregon invites buyers and media to attend their 4th annual Go West Summit Opening Reception. The Oregon delegation will be present to welcome all registered buyers and media to Palm Springs. Event is restricted to buyers, media and invited guests only. Tuesday, January 7 — Education Day 7:00 a.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center Pick up your event credentials and meet the staff 8:30 a.m. - 4:00 p.m. Buyer Site Tour Join your Palm Springs hosts for an exciting day of site visits and world-class scenic splendor! Buyers and journalists are welcome to submit their RSVP by clicking the link on their landing pages. Click HERE for more information. 8:00 a.m. - 9:10 a.m. State Caucus Sessions Smoketree Rooms, Palm Springs Convention Center The following state partners have chosen to hold caucuses for their supplier delegates: Arizona - Smoketree F California - Smoketree C Oregon - Smoketree E Utah - Smoketree D Washington - Smoketree A 9:15 a.m. - 10:30 a.m. Education Session The State of International Travel to the United States With David Huether , National Travel and Tourism Office Primrose Room A - Palm Springs Convention Center This session is designed to help suppliers focus their international promotion efforts in the right markets using the US Department of Commerce’s dashboard. Which countries had the highest inbound US visitation? To which states did they travel? Did Go West destinations see declines? What does the future hold for international tourism? >>Learn more about David Huether 10:40 a.m. - 11:50 a.m. Education Session National Parks Update - Managing Visitation Moderated by Lisa Simon -CEO, International Inbound Travel Association. With Peter Van Berkel -Travalco & Jason Murray -Southwest Adventure Tours Primrose Room A - Palm Springs Convention Center This popular GWS session will provide an update on the short- and long-term plans of the National Parks Service and the major National Parks, including the CUA program for Road-based Commercial Tours, reservation systems managing visitation and congestion. NPS, IITA and other tour industry associations are collaborating to find mutually beneficial solutions that will ensure the best possible visitor experiences. In partnership with the International Inbound Travel Association >>Learn more about Lisa Simon >>Learn more about Peter Van Berkel >>Learn more about Jason Murray 12:00 p.m. - 1:15 p.m. Lunch - Sponsored by Brand USA California Ballroom, Renaissance Palm Springs Hotel 1:30 p.m. - 2:30 p.m. Education Session Practical AI for Travel Brands & Destinations: A Conversation Between Industry Leaders With Marina Petrova , CEO, Intentful & Dan Flores , VP of Sales and Head of Tourism, Satisfi Labs Primrose Room B - Palm Springs Convention Center In a rare opportunity, two leaders in the AI space—Marina Petrova from Intentful and Dan Flores from Satisfy Labs—come together for a forward-looking discussion on AI’s impact in travel and tourism. This session showcases the unique perspectives of two key competitors, collaborating to explore what’s next for discovery, marketing, customer experience, and operations. Join this insightful panel to learn about: \ • AI use cases in travel and tourism • Impact of AI on marketing, customer service, and operations • Incorporating AI into your hiring plan • Ensuring data privacy and security • Harnessing rich data insights from AI software Whether you’re just starting your AI journey or looking to optimize your existing strategies, this discussion offers practical insights and actionable takeaways from two of the industry’s most respected voices. >> Learn more about Marina Petrova >>Learn more about Dan Flores 1:30 p.m. - 2:30 p.m. Education Session Navigating Change: Inspiring Teams and Elevating Customer Connections in Travel With Jon Purpura , Director of Sales, Entertainment & Media, United Airlines Primrose Room A - Palm Springs Convention Center In an ever-evolving travel landscape, organizations must adapt to new challenges while maintaining strong connections with their teams and customers. This session will explore strategies for inspiring teams to embrace change and foster a culture of adaptability. Through interactive discussions, attendees will gain insights into best practices for driving engagement and building trust. >> Learn more about Jon Purpura 2:40 p.m. - 3:30 p.m. Education Session Brand USA International Market Outlook With Jerod Fuchs , and Maya Hua , Brand USA Primrose Room A - Palm Springs Convention Center Join us for a comprehensive global market update, offering valuable insights into current trends, challenges, and opportunities shaping the travel industry. >>Learn more about Jerod Fuchs >>Learn more about Maya Hua 2:40 p.m. - 3:30 p.m. Education Session The Importance of Relationships in a High-Tech World Moderated by Lena Ross - President & COO, America 4 You. With Hylton Fothergill- Bonotel, Chris Pilley ,-Rocky Mountain Holiday Tours, & Quintin Blair, Blair Hotels Primrose Room B - Palm Springs Convention Center Connectivity has been driving change in the travel distribution system in recent years, and while technology is a tool for solving distribution inefficiencies, it can also detract from the personal touch that the travel industry was built on. This panel will share insights on how suppliers and DMOs can build business with inbound operator partners in a dynamically changing business environment. In partnership with the International Inbound Travel Association >>Learn more about Lena Ross >>Learn more about Hylton Fothergill >>Learn more about Chris Pilley >>Learn more about Quintin Blair 3:40 p.m. - 4:30 p.m. Education Session "Sustainable Tourism" - A New Focus for Sustainable Tourism: Shaping Your Destination for Desirable Traveler With Cathy Ritter , Founder of Better Destinations & Trustee, The Travel Foundation. With Tammy Canavan, President & CEO, Visit Seattle Primrose Room A - Palm Springs Convention Center Destinations across the world are transforming their tourism offerings to meet rising expectations for sustainable travel, and forecasters expect this trend to accelerate in the wake of the world's hottest year on record. Learn how Go West's host destination has placed destination stewardship at the center of its tourism strategy and is on a path to be among the top 10% of the world's sustainable destinations. You'll also learn about ground-breaking initiatives for both destinations and tour operators to create low-impact travel offerings for high-value travelers who wish to leave a lighter carbon footprint. >>Learn more about Cathy Ritter >>Learn more about Tammy Canavan 3:40 p.m. - 4:30 p.m. Education Session Ask the Inbound Operator Moderated by Robert Graff- Travel Nevada. With Aniseh Dalju- Onward, Brian Murphy- Utah Luxury Tours, & Julie Katz- TourMappers North America Primrose Room B - Palm Springs Convention Center Hear from a panel of IITA inbound operators about international market trends, their role in the inbound industry and how you can effectively work with them to build your international business. Learn what their expectations are and the opportunities they see ahead from inbound markets. This is an interactive session. Please come with your questions in-hand, as the operators are eager to answer them. In partnership with International Inbound Travel Association >>Learn more about Julie Katz >>Learn more about Brian Murphy >> Learn More about Robert Graff Aniseh Daliju bio coming soon 4:40 p.m. - 5:15 p.m. Education Session How to Summit - “Now that we are here - What to expect?” Presented by: Barb Bowman , CEO, Bowman & Associates, LLC, Lisa Bruening , Visit Denver, and Francisco Campos - Gate 1 Travel Primrose Room A -Palm Springs Convention Center Let us help you be prepared for tomorrow’s appointments. Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit. Perfect for 1st time attendees or anyone interested in learning more about GWS2025. >>Learn more about Barb Bowman >> Learn more about Lisa Bruening >>Learn more about Francisco Campos ** Tuesday, December 11, 2024 Join us for the How To Summit – Virtual Seminar Increase your chances of a successful Summit! This session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello will teach you everything you need to know about the appointment scheduling process, then you will go through appointment research, and what to expect during Go West Summit 2025...... Learn everything from presenting your business card, to creative appointment tips. view the video HERE 5:00 p.m. - 6:00 p.m. GetYourGuide Happy Hour Ballroom Terrace, Renaissance Palm Springs GetYourGuide is inviting a select group of GWS attendees to raise a glass and toast to a successful Summit! Invited guests only. 6:00 p.m. - 7:30 p.m. Opening Event- Hosted by Visit Greater Palm Springs Esplanade, Palm Springs Convention Center Welcome all Attendees to Go West Summit 2025! Join our hosts Visit Greater Palm Springs to kickstart this year's Summit with a lively cocktail reception under the stunning architecture of the Palm Springs Convention Center . Join us as we celebrate the start of an unforgettable week. Wednesday, January 8 7:00 a.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center 8:00 a.m. - 12:00 p.m. Marketplace I Oasis Room 2, Palm Springs Convention Center This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:00 p.m. Lunch -Sponsored by Best Western International (BWH Hotel Group) California Ballroom, Renaissance Palm Springs Hotel 1:00 p.m. - 5:30 p.m. Marketplace II Oasis Room 2, Palm Springs Convention Center The second of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 5:30 p.m. – 6:30 p.m. Travel Nevada Happy Hour Date Terrace, Renaissance Palm Springs Travel Nevada invites buyers to toast to a successful first day of Marketplace Appointments. The Nevada delegation will be present to welcome buyers and answer questions about the Silver State. Invited guests only. Evening On Your Own Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! Sign up for the Palm Springs Promise Program for discounts at local restaurants, shops and attractions. You can also visit the on-site information desk for ideas before exploring Greater Palm Springs. Thursday, January 9 7:00 a.m. - 5:30 p.m. Go West Summit Registration Mesquite Room, Palm Springs Convention Center 7:45 a.m. - 8:50 a.m. The BIG REVEAL Breakfast California Ballroom, Renaissance Palm Springs Hotel Presented by our 2026 Go West Summit destination host. Don't miss the excitement as our next host is revealed! 9:00 a.m. - 12:00 p.m. Marketplace III Oasis Room 2, Palm Springs Convention Center The third of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:10 p.m. Lunch - Sponsored by Visit Colorado Springs California Ballroom, Renaissance Palm Springs Hotel 1:15 p.m. - 2:15 p.m. Speed Appointment Session Oasis Room 2, Palm Springs Convention Center Couldn't schedule an appointment with a buyer? Use this time to meet buyers and journalists at their tables for one hour of unscheduled 5-minute appointments. 2:15 p.m. - 5:30 p.m. Marketplace IV Oasis Room 2, Palm Springs Convention Center The final Marketplace session featuring 12-minute, one-on-one, pre-scheduled appointments. 6:00 p.m. - 7:30 p.m. Closing Event - Hosted By Visit California & the Agua Caliente Band of Cahuilla Indians . Agua Caliente Cultural Plaza and Museum Celebrate a successful conclusion to this year’s Go West Summit by joining us at the new Agua Caliente Cultural Plaza and Museum . Light hors d’oeuvres and beverages will be served outside on the Plaza with museum tours offered throughout the event. Owned and operated by the Tribe , the 5.8-acre Agua Caliente Cultural Plaza in the heart of downtown Palm Springs celebrates the history, culture, and traditions of the Agua Caliente people. The Agua Caliente Cultural Plaza features the new Agua Caliente Cultural Museum, The Spa at Séc-he that celebrates the Tribe's ancient Agua Caliente Hot Mineral Spring, a Gathering Plaza, and an Oasis Trail. Building upon the traditions of the Agua Caliente people and the world-renowned natural features of their ancestral lands, the new Agua Caliente Cultural Plaza encompasses a wide range of experiences and learning opportunities that convey the values and legacy of the Agua Caliente Band of Cahuilla Indians. A special thank you to the Tribe for granting special approval for this event and to Visit California for their financial support this evening and their Visit Native California tourism initiative. Afterward, everyone is encouraged to experience Palm Springs VillageFest , a weekly street fair featuring arts, crafts, food, and entertainment. The Palm Springs VillageFest is in downtown Palm Springs, on Palm Canyon Drive between Baristo and Amado Roads. Friday, January 10 — Destination Day New for 2025! Destination Day offers more access and control to all Go West Summit attendees wishing to explore Palm Springs by offering discounted tickets or free admission to some truly incredible experiences. Learn more about Destination Day HERE . FAM Trips Buyers and journalists are invited to explore destinations and hotels across the American West before and after the show. Several multiday excursions are offered to registered delegates. Additional Information coming soon.

OVERVIEW Overview Button Button Button Button Internationally Based tour operator or wholesaler US-Based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. US and Canada-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Pre-qualified media are invited to attend with a complimentary registration. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market

When: Friday, January 10, 2025 Tee Times staggered between 11:40AM - 12:20PM Where: Desert Willow Golf Resort 38-995 Desert Willow Dr. Palm Desert, CA 92260 Experience: The inaugural Go West Summit Golf Experience at Desert Willow Golf Resort will be more than just a great day out on the links but will serve as an extension of your valuable business development meetings during the Summit itself. Our networking format will pair up golfers of all levels as well as non-golfers for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings for business development matchmaking. Please note that guests are responsible for their own transportation to and from Desert Willow Golf Resort. How to Book: Log in to your GWS account page to find booking links. Cost: An attractive $125 green fee ($100 off regular rates for January), will secure your spot on this beautiful desert course and enhance your productive business appointments from the Summit itself.

FAM Trips Yolo County & South Lake Tahoe, California Post-FAM organizers will transport you from Go West Summit Palm Spring to the start of the trip. Attendees are responsible for their own transportation home from South Lake Tahoe, California on Tuesday, January 14th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Hotel Information Renaissance Palm Springs Hotel Savor beauty inside and out when you stay at the Renaissance Palm Springs Hotel. Set against a backdrop of swaying palm trees and the majestic San Jacinto Mountains, our perfect hotel in the heart of Downtown Palm Springs captures the essence of desert living. Find your oasis while lounging beside one of the area's largest outdoor pools or sipping a refreshing drink in one of our private cabanas. Slip into sweet dreams in rooms and suites redesigned to pamper and please with pillowtop mattresses and spa-inspired bathrooms. Celebrate the area while delighting in a meal at Date, our casual restaurant where locally grown fruit graces the menu. Rocks offers a trendy bar setting to unwind after a day of exploring the Palm Springs Aerial Tramway, Palm Springs Art Museum and boutique shops along the city's main thoroughfare. Indulge in the ultimate relaxation at Renaissance Palm Springs Hotel. >>Additional hotel information here >>Log in to view the booking links on your landing pages. *Please note that you must log in to your GWS account to book your room. Booking directly through the hotel website will show no availability during the week of the Summit. Palm Springs Convention Center The Palm Springs Convention Center is an extraordinary venue in the heart of Palm Springs, California. Walking distance to the coolest shops and hippest restaurants downtown, a quick 6-minute Uber drive from the airport, and home to Go West Summit 2025. Is it a 410-room Renaissance Hotel with over 180,000 square feet of meeting space, or a convention center with 410 guest rooms? No matter the program they work together to offer a seamless experience. Set against a backdrop of swaying palm trees and the majestic San Jacinto Mountains, the Palm Springs Renaissance Hotel and Convention Center captures the essence of desert living. Images courtesy Visit Greater Palm Springs

FAM Trips Galveston Island, Texas THIS FAM-TRIP IS FULL AND NO LONGER TAKING APPLICATIONS. PLEASE CHECK OUT ONE OF OUR OTHER FAM-TRIP OPPORTUNITIES. FAM Trip attendees are required to arrange their own transportation to arrive in Houston, Texas by 3:00pm on Saturday, January 4th. At the end of the FAM, organizers will then transport you to the start of Go West Summit. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Buyer Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2024 post-event survey show buyers expect to bring a total of 4.2 million visitors into the US over the next 18 months with attendees averaging 36 appointments each and buyers attending with mostly FULL (up to 74) appointments each! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Buyer registration details here .