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Event Sponsors Become an event partner! Check out our Complete Sponsor Menu, and let's talk! Click on the logos below to visit the sponsor's website 2026 Destination Sponsor $20,000 Title Sponsor 2026 Principal Sponsors BWH Hotel Group Sponsor page 2026 State Sponsors 2026 Host State 2026 West Sponsors 2026 Event Sponsors 2026 Host Hotel

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. MARCH 31- APRIL 4, 2026 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures March 31 - April 4, 2026 in Las Vegas, Nevada. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. Watch the 2025 event s lideshow to see who joined us this year in Palm Springs: "Colorado Springs loves attending Go West Summit. It's a well-organized and productive show for suppliers, buyers and media. The events, meals and excursions are great for networking and getting to know the host city. See you in Las Vegas! " -Amy , Visit Colorado Springs Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River, as well as Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

FAM Trips LAS VEGAS TERRITORY FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada on Sunday, March 29, 2026. The FAM will conclude in Las Vegas on Tuesday, March 31st. Participants are responsible for their own accommodations after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips RENO TAHOE TERRITORY FAM Trip attendees are required to arrange their own transportation to arrive in Reno, Nevada by 5:00 PM on Friday, March 27th, 2026. At the end of the FAM, organizers will then fly attendees to the start of Go West Summit. Participants are responsible for their own accommodations once they arrive in Las Vegas on Monday, March 3oth. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips The Las Vegas Strip FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada, by 4:00 PM on Monday, March 30th. At the end of the FAM, organizers will then transport you to Rio Resort on Tuesday, March 31st, for the start of Go West Summit 2026. Participants are responsible for their own travel arrangements after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Destination Day Image courtesy LVCVA APRIL 4, 2026 Destination Day offers more access and control to all Go West Summit attendees wishing to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. 2026 Destination Day Activities will be announced in the Fall of 2025. Subscribe to our email list to be alerted once Destination Day activities are announced.

Image courtesy LVCVA FAM Trips Go West Summit and our partners are proud to present the following Familiarization (FAM) trip opportunities to buyers and media attending Go West Summit 2026. Those interested can request participation beginning in January 2026. You must be registered for Go West Summit 2026 to be considered.* Additional FAM Trips will be announced soon. Subscribe to our email list to be alerted when new FAM Trips are announced. Click on the images below to learn more about each FAM trip. *All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. All Pre-FAM attendees are responsible for their own transportation to the start of the FAM Trip. Organizers will transport attendees to Las Vegas for Go West Summit 2026. Attendees are responsible for their own transportation home. At the end of Go West Summit, Post-FAM organizers will transport attendees to the start of their FAM Trips. Attendees are responsible for their own transportation home at the end of the FAM Trip. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they have neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests. Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip. It will be your responsibility to arrange your flight from your final destination.

FAM Trips Southern Nevada Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the FAM trip. Attendees are responsible for their own transportation home from Las Vegas, Nevada on Tuesday, April 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips Henderson, Nevada FAM Trip attendees are required to arrange their own transportation to Las Vegas, Nevada, and arrive at the Westin Lake Las Vegas by 4:00 PM on Sunday, March 29th. At the end of the FAM, organizers will then transport you to Rio Resort on Tuesday, March 31st, for the start of Go West Summit 2026. Participants are responsible for their own travel arrangements after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Who Attends Go West Summit? Below is a small sample of tourism specialists joining us next year in Las Vegas, Nevada. Follow us on social media to get regular updates about new companies registering every week for Go West Summit 2026. Kensington Tours Canada For over 17 years, Kensington Tours has set the standard in luxury, tailor-made travel. Operating across 90 countries, we design fully customized private journeys crafted around each traveler’s unique interests and style. With a global network of Destination Experts who have lived or traveled extensively throughout their regions, we bring firsthand insight and local expertise to every itinerary. Headquartered in Toronto and serving primarily American travelers, we work directly with consumers and through travel advisors, collaborating with trusted DMC partners to deliver seamless, immersive experiences worldwide.

When: Friday, January 10, 2025; 10:00 am – 2:30 pm Where: Desert Hills Premium Outlets Coach departs from the Palm Springs Convention Center at 10:00 am. Coach will return from Desert Hills to the Palm Springs Convention Center at 2:30 pm. Departure location is Entry 3; Tour Group Arrival & Departure at Desert Hills Premium Outlets. Self-drive option: 48400 Seminole Drive, Cabazon, CA 92230. Complimentary self-parking. Experience: Compliment your stay in Greater Palm Springs with a bit of retail therapy at Desert Hills Premium Outlets. Known for its mix of high-end designer stores, such as Celine, David Yurman, Balenciaga, Givenchy and everyday brands you love, like Bath & Body Works, Converse, Nike, Polo Ralph Lauren and Fabletics. Desert Hills Premium Outlets will offer all registered participants an exclusive shopping experience which includes a Welcome Bag, Digital Coupon Book, Swag, and Specialty Experiences. How to Book: Log in to your GWS account page to find booking links. Limited availability. Reservations are required to secure your spot on the coach. For those choosing the self-drive option, reservations are required to obtain the discounts and amenities provided by Desert Hills Premium Outlets. Cost: Free for all GWS attendees Cancellation: For those registered to transfer via the provided coach, request any cancellations 7 days in advance. Otherwise, no cancellation fees are applicable.

FAM Trips Arizona THIS FAM-TRIP IS FULL AND NO LONGER TAKING APPLICATIONS. PLEASE CHECK OUT ONE OF OUR OTHER FAM-TRIP OPPORTUNITIES. Post-FAM organizers will transport you from Go West Summit Palm Spring to the start of the trip. Attendees are responsible for their own transportation home from Phoenix, Arizona on January 15th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.