MARCH 31- APRIL 4, 2026

No Gimmicks — Just Business

Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business.

Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures March 31 - April 4, 2026 in Las Vegas, Nevada. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West.

Watch the 2025 event slideshow to see

who joined us this year in Palm Springs:

"Colorado Springs loves attending Go West Summit. It's a well-organized and productive show for suppliers, buyers and media. The events, meals and excursions are great for networking and getting to know the host city. See you in Las Vegas! "

-Amy, Visit Colorado Springs

Why Go West?

Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established.

We are proud to partner with the U.S. Commercial Service who assist in

sourcing tour operators representing markets across the globe through

their Trade Event Partnership Program.

On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI.

Who Qualifies to Attend?

Buyers

Internationally based tour operator or wholesaler
US-based receptive operator
Domestic tour operator

All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours.

Tourism Suppliers

Suppliers from Canada, and the following US states:

ALASKA

IDAHO

NEW MEXICO

TEXAS

ARIZONA

MISSOURI

NORTH DAKOTA

UTAH

CALIFORNIA

MONTANA

OKLAHOMA

WASHINGTON

COLORADO

NEBRASKA

OREGON

WYOMING

HAWAII

NEVADA

SOUTH DAKOTA

Pre-Qualified Media

Pre-qualified media are invited to attend with a complimentary registration.

Technology & Marketing Providers

A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.