No Gimmicks — Just Business

Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2024 post-event survey which revealed that buyers expect to bring 4.2 million visitors into the US over the next 18 months, with attendees averaging 36 appointments each. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business.

Go West Summit is set to deliver an extraordinary B2B tourism convention experience paired with exciting adventures in January 2025. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West.

"GWS is the most important event for buyers to learn about travel products in the United States. It's great to have the opportunity to learn from tour industry partners again. I am looking forward to seeing you at Go West 2024 in Lake Tahoe."

-Bob Wang, ZMS Travel

Why Go West?

Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established.

We are proud to partner with the U.S. Commercial Service who assist in

sourcing tour operators representing markets across the planet through

their Trade Event Partnership Program.

On average, attendees can expect to receive 42 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States, we create a business-friendly environment that increases your ROI.

Who Qualifies to Attend?

Buyers

Internationally based tour operator or wholesaler
US-based receptive operator
Domestic tour operator

All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours.