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When: Friday, January 10, First Tram up at 10:00 am. Last Tram up at 8:00 pm. Last Tram down at 9:30 pm. Where: Palm Springs Aerial Tramway 1 Tramway Road, Palm Springs, CA 92262. Experience: During the approximately ten-minute journey, tram cars rotate slowly, offering picturesque and spectacular vistas of the valley floor below. Once you reach the Mountain Station—elevation 8,516 feet—enjoy two restaurants, observation decks, natural history museum, two documentary theaters, a gift shop and over 50 miles of hiking trails. Please note that guests are responsible for their own transportation to and from The Aerial Tramway. How to Book: Show your GWS name badge at Aerial Tramway ticket booth for your complimentary ticket. Advance reservations are NOT required. Cost: Free for all Go West Summit attendees. You must show your badge to access this experience, no exceptions. Non-badge holders and guests may pay on-site.

Hotel Information Rio Las Vegas will act as the host hotel and home to Go West Summit 2026. An icon reborn! Rio Las Vegas is a vibrant oasis just one block off the famed Las Vegas Strip on Flamingo Road. Boasting newly renovated 580 square-foot guest rooms, a new 3-acre pool paradise, an energetic 150,000 square-foot casino, and a massive convention and meeting complex, Rio delivers the complete Las Vegas experience to its guests. Booking links are available on GWS attendee landing pages after you register. Hotel reservation cut-off is March 2nd, 2026. Images courtesy Rio Las Vegas *BEWARE OF HOTEL BOOKING SCAMS* There is a growing trend of scammers targeting convention attendees by offering fake hotel bookings. These scammers call or email attendees, claiming to represent the conference, and encourage customers to book rooms using fake promotion codes. The ONLY way to access Go West Summit's discounted room block at Rio Las Vegas is through your attendee landing page after you register for the event. Please know that Go West Summit does not partner with 3rd party reservation groups and will not be calling anyone to make a room reservation. If ANYONE contacts you about hotel bookings that is not Go West Summit staff, please be advised that they are poachers and should be reported to Go West Summit immediately, then ignored. Authentic Go West Summit emails will come from either gowestsummit.com or itm.travel .

Privacy Policy At International Tourism Marketing, we recognize the importance of privacy to our website visitors and event registrants. This privacy policy explains what type of information is collected from you and how International Tourism Marketing utilizes it. By registering, you confirm that you have read and understood this privacy policy. Collecting Your Data for Registration, Hotel Bookings, other Sign Up Purposes, and to Market Future Company Events At times users are asked to provide personal information to register for Go West Summit, a particular activity or FAM or to make your hotel reservation. This information may include the user's name, company, mailing address, billing address, telephone and fax numbers, email address, travel details, credit card information and certain preference information. We collect this information in order to process your request as accurately as possible. This information will be used to communicate your confirmation documents, agenda and schedule changes that may arise, to send you Summit updates, to complete your Summit registration including your listing in our delegate directory, and to assist in scheduling your appointment selections for the Summit. International Tourism Marketing values its customers' privacy. Customer-specific information will be disclosed only for hotel, transportation, activity and FAM registration and for conference materials. International Tourism Marketing will collect your data so that we and our third party partners can market and ask for your participation in future International Tourism Marketing events. Marketing future events may include emailing past registrants with information about registration, advertising, or sponsorships related to the event. Who Qualifies to Attend This site may, from time to time, provide links to sites operated by third parties. These sites are governed by different privacy policies. Please review the privacy policies of these sites. International Tourism Marketing cannot be held responsible for personal information you voluntarily disclosed to third parties. Please safeguard your personal information. Copyright and Trademark Notice The contents of this internet site are owned and controlled by International Tourism Marketing. International Tourism Marketing reserves all intellectual property rights. No license is granted with respect to use of these rights. International Tourism Marketing, Go West Summit, Go Native Summit, and Go China Summit (among others), are service marks owned by International Tourism Marketing. Unauthorized use of these service marks is prohibited. Restriction of Liability The information, products, and services published on this website may include inaccuracies or typographical errors. Changes are periodically made to the information provided. International Tourism Marketing and/or its service providers may make improvements and/or changes to this website at any time. How Do We Store Your Data? All information gathered is stored on a secure server (web1.gowestsummit.com) - Statick IP - 216.15.245.198. Opting Out You have the right at any time to stop International Tourism Marketing from contacting you for marketing purposes. If you no longer wish to be contacted, simply click here to unsubscribe. What Are Your Data Protection Rights? International Tourism Marketing would like to make sure you are fully aware of all of your data protection rights. Every registrant is entitled to the following: The right to access - You have the right to request International Tourism Marketing for copies of your personal data. The right to rectification - You have the right to request that International Tourism Marketing correct any information you believe is inaccurate. You also have the right to request International Tourism Marketing to complete information you believe is incomplete.

FAM Trips Kingman & Glendale, Arizona Post-FAM organizers will transport you from Las Vegas to the start of the trip on the morning of Sunday, April 5th. Attendees are responsible for their own transportation home from Glendale, Arizona on Thursday, April 9th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

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Image courtesy LVCVA FAM Trips Go West Summit and our partners are proud to present the following Familiarization (FAM) trip opportunities to buyers and media attending Go West Summit 2026. Fam Trip Registration is now open to all registered buyers and media. Log in to your account page to request participation and view detailed itineraries. Click on the images below to learn more about each FAM trip. *All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. All Pre-FAM attendees are responsible for their own transportation to the start of the FAM Trip. Organizers will transport attendees to Las Vegas for Go West Summit 2026. Attendees are responsible for their own transportation home. At the end of Go West Summit, Post-FAM organizers will transport attendees to the start of their FAM Trips. Attendees are responsible for their own transportation home at the end of the FAM Trip. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they have neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests. Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip. It will be your responsibility to arrange your flight from your final destination.

FAM Trips Southern Nevada Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the FAM trip. Attendees are responsible for their own transportation home from Las Vegas, Nevada on Tuesday, April 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Group 1 will begin at 9:00 am by walking to the Forever Marilyn statue in Palm Springs. From there, the Visit Greater Palm Springs team will split everyone into three smaller groups for three hotel tours (Kimpton , Palm Mountain & The Avalon ). Each is within walking distance of the Marilyn statue, and each other. The three groups will rotate their tours before loading onto the coach for the next stop, the Ritz-Carlton Rancho Mirage . Afterwards, lunch is tentatively scheduled at the Acrisure Arena followed by a brief tour. Following lunch, the group will visit the JW Marriott Desert Springs with the final stop at The Indian Wells Golf Resort . This final stop will not only showcase the 36-hole golf facility but provide an opportunity for nearby hotel reps to join for networking and give a brief 5-minute presentation. The hotels currently scheduled to attend include The Renaissance Esmeralda , Grand Hyatt , La Quinta Resort and Residence Inn La Quinta . Our anticipated return to Palm Springs is around 4:00 pm. Group 2 completes this itinerary in reverse, starting at Indian Wells Golf Resort and finishing in downtown Palm Springs. We will most likely have them depart from the Renaissance Palm Springs around 8:30 am. Both groups will meet/cross paths at the Acrisure Arena for lunch. How to Book: Reservations are required. Buyers may reserve their spot on the Greater Palm Springs Site Tour by logging in to your GWS account page and requesting your seat.

FAM Trips Henderson, Nevada Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Las Vegas on Sunday, April 5th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Media Who Qualifies to Attend? To be qualified, media must be: Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor . Suppliers pay their registration fee and expect to discuss and sell their products or services with the media. Go West Summit now offers a Tech and Marketing Provider registration designed for companies looking to sell their products and services to suppliers during Marketplace. What's Included: One set of pre-scheduled appointments (if registered before the appointment selection process closes) Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates (if registered before the reservation cut-off date) FAM Trip consideration “Best of the West” itineraries Access to Destination Day activities How to Register: Media are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Cancellation Policy: Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register

FAM Trips RENO TAHOE TERRITORY FAM Trip attendees are required to arrange their own transportation to arrive in Reno, Nevada by 5:00 PM on Friday, March 27th, 2026. At the end of the FAM, organizers will then fly attendees to the start of Go West Summit. Participants are responsible for their own accommodations once they arrive in Las Vegas on Monday, March 3oth. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Who Attends Go West Summit? Below is a small sample of tourism specialists joining us next year in Las Vegas, Nevada. Follow us on social media to get regular updates about new companies registering every week for Go West Summit 2026. McCarthy Lodge Resort Alaska McCarthy Lodge: Alaska’s 2% Touch-Wilderness – 31 Keys Deep in Wrangell-St. Elias National Park (13.2 M acres, UNESCO site), McCarthy Lodge revives a 1900s copper ghost town into a low-volume (31-key), mid-May–mid-Sep basecamp for "secret Alaska" itineraries. Only 2% of visitors reach us—98% never will. Why McCarthy? • **Untouchable Exclusivity**: Authentic small-town Alaska amid the planet’s highest concentration of peaks & glaciers. Root Glacier treks (crevasses, moulins, supraglacial streams) via professional Local Guides—clients touch wilderness, we keep them safe. • **Historic Soul + World-Class Eats**: 31 restored keys (Ma Johnson’s Hotel, Lancaster’s, Kate Kennedy House). Midnight-sun cocktails at The Golden Saloon. **Salmon & Bear** selected Nat Geo Traveler’s 2026 “50 Best Destination Restaurants” – Alaska’s sole pick. • **Agent-Optimized Logistics**: Fly Anchorage–McCarthy (90 min) or Self Drive, or Shuttle from Anchorage or Chitina. 2–5 night all-inclusive packages, **high net commissions**, co-branded sell sheets, annual FAMs. • **Profit Multiplier**: “Secret Alaska” upsells cruise extensions 30–40%; partners see 25%+ higher yields vs. crowded ports.