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BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (if registered before the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and networking! Discounted hotel rates (if registered before the reservation cut-off date) FAM Trip consideration Delegate profile directory “Best of the West” itineraries Access to Destination Day Activities How to Register: Buyers are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately.

FAM Trips Arizona THIS FAM-TRIP IS FULL AND NO LONGER TAKING APPLICATIONS. PLEASE CHECK OUT ONE OF OUR OTHER FAM-TRIP OPPORTUNITIES. Post-FAM organizers will transport you from Go West Summit Palm Spring to the start of the trip. Attendees are responsible for their own transportation home from Phoenix, Arizona on January 15th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

How To Summit Glossary of Terms Click here to open a handy PDF that will help you navigate your way through all the industry-specific terms used at Go West Summit. Preparing for Go West Summit How to Summit Webinar: We presented an hour-long webinar designed to increase your chances of a successful Summit. Click here to view the recording on YouTube. You can view the 2025 How to Summit presentation here . Click here for our tips for a successful Summit to help you get the most business out of this event. Click here for a helpful checklist of what you will need to be prepared for the Summit. Preparing for Appointments Our improved matching system gives you more control! Go West Summit has created an innovative alternative to traditional meeting formats that allows you to view customizable appointment opportunities and request a meeting; and no more waiting for a final appointment schedule! About a month before Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, set their break times, review company profiles, and request meetings for the two-day Marketplace. Attendees register right up to the start of Go West Summit, so check back regularly to view new incoming requests or make changes to your schedule. Appointment scheduling closes the week before the Summit, so attendees already know who they will be meeting with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . Click here to open an informational PDF describing how to prepare for your appointments at Go West Summit, "Your Appointment Schedule is Finalized...Now What?" See a sample profile sheet here . See a sample DMO lead sheet here . See a sample Supplier lead sheet here . Go West Summit Week Go West Summit kicks off with Education Day on Wednesday, April 1st, 2026, with expert panels, speakers and forums on various travel/ tourism topics and trends in the industry. This day also includes lunch, state caucuses, a How to Summit class for first-time attendees, and a site tour of nearby hotels and attractions for buyers and journalists. The day concludes with the evening Welcome Reception, open to all Go West Summit attendees. The heart and soul of Go West Summit is the two-day Marketplace ( Thursday, April 2nd through Friday, April 3rd). Suppliers will use their appointment schedule to visit buyers, media, and tech & marketing providers at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Not able to schedule an appointment with someone? Use our hour-long Speed Appointment Session on Friday afternoon to meet buyers, journalists and TMPs at their tables for one hour of unscheduled 5-minute appointments. All attendees are invited to the Friday evening Closing Reception to celebrate the conclusion of Marketplace, enjoy the company of new friends, and toast to another successful Summit. Don't head home too quickly! On Saturday, April 4th, Destination Day offers attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. For additional information about Go West Summit week, visit our Timeline and Agenda page. After Go West Partnerships take time, and follow-up is key to maintaining long-term relationships. Go West Summit makes it easy to download delegate contact information so you can continue to connect and grow your business after Go West Summit concludes. Downloads are available on appointment-taking attendee landing pages once appointment selection opens. Remember to also download the Digital Resource Manual of company profiles and contact information to aid in your follow-up.

FAM Trips Glendale, Arizona THIS FAM-TRIP IS FULL AND NO LONGER TAKING APPLICATIONS. PLEASE CHECK OUT ONE OF OUR OTHER FAM-TRIP OPPORTUNITIES. FAM Trip attendees are required to arrange their own transportation to arrive in Phoenix/ Glendale, Arizona on Thursday, January 2nd. At the end of the FAM, organizers will then transport you to the start of Go West Summit. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

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Group 1 will begin at 9:00 am by walking to the Forever Marilyn statue in Palm Springs. From there, the Visit Greater Palm Springs team will split everyone into three smaller groups for three hotel tours (Kimpton , Palm Mountain & The Avalon ). Each is within walking distance of the Marilyn statue, and each other. The three groups will rotate their tours before loading onto the coach for the next stop, the Ritz-Carlton Rancho Mirage . Afterwards, lunch is tentatively scheduled at the Acrisure Arena followed by a brief tour. Following lunch, the group will visit the JW Marriott Desert Springs with the final stop at The Indian Wells Golf Resort . This final stop will not only showcase the 36-hole golf facility but provide an opportunity for nearby hotel reps to join for networking and give a brief 5-minute presentation. The hotels currently scheduled to attend include The Renaissance Esmeralda , Grand Hyatt , La Quinta Resort and Residence Inn La Quinta . Our anticipated return to Palm Springs is around 4:00 pm. Group 2 completes this itinerary in reverse, starting at Indian Wells Golf Resort and finishing in downtown Palm Springs. We will most likely have them depart from the Renaissance Palm Springs around 8:30 am. Both groups will meet/cross paths at the Acrisure Arena for lunch. How to Book: Reservations are required. Buyers may reserve their spot on the Greater Palm Springs Site Tour by logging in to your GWS account page and requesting your seat.

Supplier Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with suppliers averaging 42 appointments each. We've updated and expanded our database to include more US-based domestic operators to help suppliers rebuild FAST! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Supplier registration details here .

TIMELINE AND AGENDA Timeline and Agenda Image courtesy LVCVA 2026 Pre-Event Timeline June 1, 2025 — Early bird registration opens for Go West Summit 2026 - Las Vegas, Nevada. February 27, 2026 — Deadline to modify company profiles. Changes to your online profile made after this date may not be reflected in the Digital Resource Manual. February 27, 2026 — Advertising artwork deadline. March 2, 2026 — Hotel room reservation cut-off date. March 9, 2026 — Appointment selection opens. Click here for more details. March 10, 2026 —2:30 - 3:30 PM (MST) How To Summit 101 Webinar - Learn everything you need to know about appointment scheduling and the basics of navigating Go West Summit. Perfect for first-time attendees. View the 2025 How To Summit Webinar here. March 27, 2026 — Deadline to modify appointment schedules. March 31, 2026 — 1:00 PM (PST) Registration opens for Go West Summit 2026 at The Rio, Las Vegas . April 1, 2026 — Education Day. April 2, 2026 — Marketplace 1 & 2. April 3, 2026 — Marketplace 3 & 4. April 4, 2026 — Destination Day. Go West Summit 2026 Event Agenda Tuesday, March 31 1:00 p.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center Pick up your event credentials and meet the staff. 5:30 p.m. - 7:30 p.m. Buyer Welcome Reception Open to all buyers and media. Additional details will be announced soon. Wednesday, April 1 — Education Day 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center Pick up your event credentials and meet the staff. 8:30 a.m. - 4:00 p.m. Buyer Site Tour Join your Las Vegas hosts for an exciting day of site visits and world class entertainment! Buyers and journalists are welcome to submit their RSVP by clicking the link on their landing pages. Additional details to come. 8:00 a.m. - 9:10 a.m. State Caucus Sessions Tango & Conga Rooms, Rio Las Vegas A list of state partners holding caucuses will be announced soon. 9:15 a.m. - 10:30 a.m. Education Session Education Session Pavilion 3, Rio Las Vegas Additional details coming soon. 10:40 a.m. - 11:50 a.m. Education Session Education Session Pavilion 7, Rio Las Vegas Additional details coming soon. 12:00 p.m. - 1:15 p.m. Lunch - Sponsored by Brand USA Miranda Ballroom, Rio Las Vegas 1:30 p.m. - 2:30 p.m. Education Session Education Session Pavilion 3, Rio Las Vegas Additional details coming soon. 1:30 p.m. - 2:30 p.m. Education Session Education Session Pavilion 7, Rio Las Vegas Additional details coming soon. 2:40 p.m. - 3:30 p.m. Education Session Education Session Pavilion 3, Rio Las Vegas Additional details coming soon. 2:40 p.m. - 3:30 p.m. Education Session Education Session Pavilion 7, Rio Las Vegas Additional details coming soon. 3:40 p.m. - 4:30 p.m. Education Session Education Session Pavilion 3, Rio Las Vegas Additional details coming soon. 3:40 p.m. - 4:30 p.m. Education Session Education Session Pavilion 7, Rio Las Vegas Additional details coming soon. 4:40 p.m. - 5:15 p.m. Education Session How to Summit - Pavilion 3, Rio Las Vegas Let us help you be prepared for tomorrow’s appointments. Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit. Perfect for 1st time attendees or anyone interested in learning more about GWS2025. >> View 2025 presentation slides here. ** Tuesday, March 10, 2026 How To Summit – Virtual Seminar Increase your chances of a successful Summit! This session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello will teach you everything you need to know about the appointment scheduling process, then you will go through appointment research, and what to expect during Go West Summit 2026...... Learn everything from presenting your business card, to creative appointment tips. View the 2025 video HERE 6:30 p.m. - 8:30 p.m. Opening Event Welcome all Attendees to Go West Summit 2026! Additional details to be announced soon. Thursday, April 2 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 8:00 a.m. - 12:00 p.m. Marketplace I Pavilion Ballroom, Rio Las Vegas This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:00 p.m. Lunch Miranda Ballroom, Rio Las Vegas 1:00 p.m. - 5:30 p.m. Marketplace II Pavilion Ballroom, Rio Las Vegas The second of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. Evening On Your Own Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! If you're unsure how to spend your evening, join us for the Go West Lip Smacking Foodie Tour (see below)! 6:30 p.m. – 9:00 p.m. Go West Lip Smacking Foodie Tour Not sure how to spend your free evening? Register for this fascinating 2.5-hour Lip Smacking Foodie Tour that takes you off the beaten path to Vegas’ booming, newly revitalized downtown that’s now home to the city’s most exciting dining scene, with local chefs crafting imaginative farm-to-table, seasonal, artisan fare and inspired craft cocktails. With VIP status, you are seated immediately at each restaurant to enjoy 3 to 4 signature dishes. Along the way, your expert guide entertains with insider information on Las Vegas, including the history of this colorful district and what prompted its dazzling resurgence. At each stop, sit next to a different Go West Summit industry partner to mix, mingle and network. With exemplary food and drink set down directly, there’s more time to relax and build key relationships without interruptions. Exclusive to Go West Summit attendees only! Discounted GWS Price: $75 per person (includes guide, 12+ signature dishes, gratuities). The reservation link will be available on your GWS landing page after registering. Friday, April 3 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 7:45 a.m. - 8:50 a.m. The BIG REVEAL Breakfast Miranda Ballroom, Rio Las Vegas Presented by our 2027 Go West Summit destination host. Don't miss the excitement as our next host is revealed! 9:00 a.m. - 12:00 p.m. Marketplace III Pavilion Ballroom, Rio Las Vegas The third of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:10 p.m. Lunch Miranda Ballroom, Rio Las Vegas 1:15 p.m. - 2:15 p.m. Speed Appointment Session Pavilion Ballroom, Rio Las Vegas Couldn't schedule an appointment with a buyer? Use this time to meet buyers and journalists at their tables for one hour of unscheduled 5-minute appointments. 2:15 p.m. - 5:30 p.m. Marketplace IV Pavilion Ballroom, Rio Las Vegas The final Marketplace session featuring 12-minute, one-on-one, pre-scheduled appointments. 6:00 p.m. - 9:00 p.m. Closing Event Additional details coming soon! Saturday, April 4 — Destination Day Destination Day offers all Go West Summit attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. Learn more about Destination Day HERE . FAM Trips Buyers and journalists are invited to explore destinations and hotels across the American West before and after the show. Several multiday excursions are offered to registered delegates. Additional Information coming soon.

Event Overview Image courtesy LVCVA Take a peek at our 2025 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2026 Go West Summit: March 31st- April 4th. Rio Hotel- Las Vegas, Nevada. 2027 Go West Summit : February 27th- March 3rd. Location to be announced at the 2026 Summit. Now Accepting RFPs! We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit!

FAM Trips Oceanside & Huntington Beach, California THIS FAM-TRIP IS NOW FULL AND NO LONGER TAKING REGISTRATION REQESTS. PLEASE CHECK OUT ONE OF OUR OTHER TRIPS. Post-FAM organizers will transport you from Go West Summit Palm Spring to the start of the trip. Attendees are responsible for their own transportation home from The John Wayne Airport in Orange County, California on Tuesday, January 14th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Technology & Marketing Providers Who Qualifies to Attend? Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. What's Included: One set of pre-scheduled Marketplace appointments. A table in Marketplace alongside tour operator and media delegates. Comprehensive digital resource manual with attendee contact information. Discounted hotel room rates (if registered before the reservation cut-off date). One breakfast, three lunches, and evening networking events with fun, food, and entertainment! Access to Destination Day activities. It is important to note: Suppliers have the option to opt out of appointments with technology and marketing providers. Therefore, not all companies will be available to schedule Marketplace appointments. Tech & marketing companies do not have the option to schedule Marketplace appointments with tour operators. Those wishing to schedule appointments with buyers and media must register as suppliers. We encourage you to contact companies unavailable for Marketplace appointments directly using the provided delegate contact information to connect before, during and after Go West Summit. Add Some Visibility: Technology & marketing registrants can expand their visibility by adding on a Supplier Lounge Sponsorship at a discounted rate (formerly the Mountain Sponsorship). In addition to the deliverables above, Supplier Lounge Sponsors will receive: A table and exhibit space in the Supplier Lounge break area. Early access to the attendee database for earlier outreach and better results during the Summit. Logo inclusion above your profile in the digital resource manual. Recognition on GWS sponsor page of the website and resource manual. One article in the GWS newsletter, distributed to our database of 5,000 tourism industry contacts. Sponsor ribbon on name badge. How to Register: Technology and Marketing Providers are invited to register at the standard registration rate of $2,000 . Those looking to increase their visibility, register with a Supplier Lounge Sponsorship for $3,500. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Three Options to Pay: Pay with a debit or credit card. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Standard Registration Register Registration & Supplier Lounge Sponsorship Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here.

Tech & Marketing Provider Registration Why Go West Summit? Our new tech & marketing registration gives technology companies, marketing firms, and advertisers the opportunity to meet with and sell their products to attending DMOs, hotels, attractions and other tourism suppliers during Marketplace. Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Tech & marketing registrants who attended our 2025 show averaged 40 Marketplace appointments each with some registrants attending with full schedules! We've updated and expanded our database to include suppliers from all U.S. States West of the Mississippi River, as well as suppliers from Western Canada. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting tourism industry specialists from around the World. Technology and marketing provider registration details here .