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FAQs Image courtesy LVCVA General FAQs What kind of ROI can I expect from attending Go West Summit? The 2025 post-event surve y revealed that attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months. A record-breaking 10,002 individual appointments were confirmed over the two days of Marketplace. With one buyer to every 1.5 suppliers in 2025, suppliers averaged 42 appointments each, while many buyers attended with full schedules! Who attends? Suppliers - CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism offices and other DMOs, sightseeing and transportation providers, and other tourism-focused companies from U.S. states West of the Mississippi River. We are now also welcoming suppliers from Western Canada and Mexico. Buyers - Qualified buyers of US travel products and services, Internationally based tour operators or wholesalers, US-based receptive operators, or large volume domestic tour operator sourcing their own product. Technology & Marketing Providers (TMPs) - Technology companies, marketing firms, and advertisers looking to sell products to DMOs, hotels, attractions and other tourism suppliers. Media - Journalists who cater to an international travel audience and can provide distribution/readership information upon registering as well as previous examples of published works about travel within the American West. What about adding a second person? Secondary registrations are available for buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration but share one set of Marketplace appointments with the primary delegate. After registering, you can add your second delegate from your landing page by clicking the "register secondary delegate" link under the REGISTRATIONS tab at the top of the page. *The primary registration fee must be paid before adding a secondary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Can I attend without taking appointments? Attendees find the most value at Go West Summit by participating in Markeptlace, and a standard registration is recommended. We do offer a Supplier Lounge Sponsorship with a booth representative pass that allows access to the Supplier Lounge break area and events. Additional information can be found on our Sponsor page. Spouses/ Guests: Evening events and other activities are intended for networking and business purposes; therefore, Go West Summit does not permit spouse/guest attendance to events. Should a spouse be involved in the business, they are encouraged to register as a secondary registrant. Go West Summit does not offer daily passes. If an attendee has a special needs request, please contact us to discuss accommodations . When should I arrive? Most attendees arrive Tuesday, March 31st, 2026. Registration is open from 1:00 PM to 5:30 PM on that day. Go West Summit Itinerary at a glance: Tuesday, March 31st, 2026 Registration Buyer Welcome Reception Wednesday, April 1st, 2026 Education Day State caucuses Lunch How to Summit Buyer site tour Opening Reception Thursday April 2nd, 2026 Marketplace I Lunch Marketplace II Friday April 3rd, 2026 Marketplace III Lunch Marketplace IV Closing reception Saturday April 4th, 2026 Destination Day What is the last day to register? We recommend registering before appointment selection opens on March 9th, 2026. Companies can register up to the start of Go West Summit, but those who register after appointment selection closes will attend with empty schedules. What is the dress code? Professional or business casual. Although Go West Summit does not have strict dress code guidelines, treat the event as you would any business meeting. As a reminder, suppliers will be walking during Marketplace appointments, so a pair of comfortable shoes is highly recommended. What does it take to host a Go West Summit? We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Appointment FAQs What is the appointment process? About a month before Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, review company profiles, and request meetings for the two-day Marketplace. Remember to check back regularly to view new registrants, incoming requests, or adjust your schedule. The system automatically approves appointment requests after 72 hours, but these can easily be canceled or rescheduled when necessary. Appointment scheduling closes a week before the Summit, so attendees already know who they will meet with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on the appointment dashboard, then click the Marketplace button of the appointment to be deleted. Click the trash icon beside the appointment. Attendees are welcome to enter text in the chat box describing their reason for canceling. If a meeting needs to be canceled after appointments close or during appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Closer to the event, registered delegates are invited to log in to their GWS accounts, where they will find links and event information, attendee contact information, digital welcome bag, maps, hotel room reservation links, Destination Day registrations, and more. Download the Go West-to-Go microsite. designed for your phone so you can access your account directly on the Marketplace floor. What is Marketplace? The heart and Soul of Go West Summit is Marketplace, where suppliers will use their appointment schedule to visit buyers, media and TMPs at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Go West Summit 2025 saw 10,002 confirmed Marketplace appointments with suppliers averaging 46 appointments each, and many buyers attended with full schedules! Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

Who Attends Go West Summit? Below is a small sample of tourism specialists joining us next year in Las Vegas, Nevada. Follow us on social media to get regular updates about new companies registering every week for Go West Summit 2026. McCarthy Lodge Resort Alaska McCarthy Lodge: Alaska’s 2% Touch-Wilderness – 31 Keys Deep in Wrangell-St. Elias National Park (13.2 M acres, UNESCO site), McCarthy Lodge revives a 1900s copper ghost town into a low-volume (31-key), mid-May–mid-Sep basecamp for "secret Alaska" itineraries. Only 2% of visitors reach us—98% never will. Why McCarthy? • **Untouchable Exclusivity**: Authentic small-town Alaska amid the planet’s highest concentration of peaks & glaciers. Root Glacier treks (crevasses, moulins, supraglacial streams) via professional Local Guides—clients touch wilderness, we keep them safe. • **Historic Soul + World-Class Eats**: 31 restored keys (Ma Johnson’s Hotel, Lancaster’s, Kate Kennedy House). Midnight-sun cocktails at The Golden Saloon. **Salmon & Bear** selected Nat Geo Traveler’s 2026 “50 Best Destination Restaurants” – Alaska’s sole pick. • **Agent-Optimized Logistics**: Fly Anchorage–McCarthy (90 min) or Self Drive, or Shuttle from Anchorage or Chitina. 2–5 night all-inclusive packages, **high net commissions**, co-branded sell sheets, annual FAMs. • **Profit Multiplier**: “Secret Alaska” upsells cruise extensions 30–40%; partners see 25%+ higher yields vs. crowded ports.

State Itineraries Click the state names below to view specially designed itineraries for our State Partners! Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button

Company Details BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide. Links >>About Best Western Hotels >>Featured Destinations >>Pet Friendly Hotels >>National Parks Hotels >>Top Beach Destinations >>Our Brand Portfolio Stay Connected • BWH Home • Travel Zone Your Go West Summit Contacts Sandi Lackey Associate Director, Worldwide Sales Phone | 630-730-5682 Email | Sandi.Lackey@bwh.com Rolland Cheng Worldwide Sales Manager Phone | 407-802-2288 Email | Rolland.Cheng@bwh.com

OVERVIEW Overview - Internationally Based tour operator or wholesaler - US-Based receptive operator - Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. Western US, Canada and Mexico-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Pre-qualified media are invited to attend with a complimentary registration. Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market, The Sphere Las Vegas

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 6833 South Dayton St. #147 Greenwood Village Colorado 80112 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

When: Friday, January 10, 2025; 10:00 am – 2:30 pm Where: Desert Hills Premium Outlets Coach departs from the Palm Springs Convention Center at 10:00 am. Coach will return from Desert Hills to the Palm Springs Convention Center at 2:30 pm. Departure location is Entry 3; Tour Group Arrival & Departure at Desert Hills Premium Outlets. Self-drive option: 48400 Seminole Drive, Cabazon, CA 92230. Complimentary self-parking. Experience: Compliment your stay in Greater Palm Springs with a bit of retail therapy at Desert Hills Premium Outlets. Known for its mix of high-end designer stores, such as Celine, David Yurman, Balenciaga, Givenchy and everyday brands you love, like Bath & Body Works, Converse, Nike, Polo Ralph Lauren and Fabletics. Desert Hills Premium Outlets will offer all registered participants an exclusive shopping experience which includes a Welcome Bag, Digital Coupon Book, Swag, and Specialty Experiences. How to Book: Log in to your GWS account page to find booking links. Limited availability. Reservations are required to secure your spot on the coach. For those choosing the self-drive option, reservations are required to obtain the discounts and amenities provided by Desert Hills Premium Outlets. Cost: Free for all GWS attendees Cancellation: For those registered to transfer via the provided coach, request any cancellations 7 days in advance. Otherwise, no cancellation fees are applicable.

When: Friday, January 10, 2025 Times vary. Tours may last up to 3 hours. Where: All tours start and end at the Renaissance Palm Springs. Desert Adventures ' Jeeps will pick up and drop off at the front drive of the hotel. Experience: Ride the Big Red Jeeps to see astonishing sites in the beautiful desert. Explore the twisted and tormented landscape of the San Andreas Fault. Travel to a natural palm oasis. Learn about Indian culture, plants, animals, and geology as you ride across the sun kissed desert. Choose between the Indian Canyons tour or the San Andreas Fault tour. Helpful Hints: Indian Canyons Tours offers light hiking and is located near downtown Palm Springs. San Andreas Fault tours begin and end near the city of Indio, which is a 30-minute drive from downtown Palm Springs. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: Suppliers: $180 Buyers: $150 Price includes pickup and dropoff from the Renaissance. Cancellation: To avoid a cancellation penalty, all cancellations must be received more than 48-hours in advance.

When: Friday, January 10, 2025; 8:00 – 10:00 am Where: BMW Performance Center 86050 Jasper Lane, Thermal, CA 92274 Experience: This program includes driving various BMW models, including M models, for multiple laps. Driving a BMW X model on an off-road course. A Hot Lap with a certified BMW instructor to demonstrate a BMW’s full performance potential. Please note that guests are responsible for their own transportation to and from The BMW Performance Center. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: $199.00 per person, which represents a 40% discount off retail price. Cancellation: To avoid a cancellation penalty of $199.00 per person, all cancellations must be received more than 2-weeks prior to the driving experience. No refunds will be provided for cancellations 14-days or less prior to the event.

Supplier Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with suppliers averaging 42 appointments each. We've updated and expanded our database to include more US-based domestic operators to help suppliers rebuild FAST! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Supplier registration details here .

Media Who Qualifies to Attend? To be qualified, media must be: Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor . Suppliers pay their registration fee and expect to discuss and sell their products or services with the media. Go West Summit now offers a Tech and Marketing Provider registration designed for companies looking to sell their products and services to suppliers during Marketplace. What's Included: One set of pre-scheduled appointments (if registered before the appointment selection process closes) Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates (if registered before the reservation cut-off date) FAM Trip consideration “Best of the West” itineraries Access to Destination Day activities How to Register: Media are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Cancellation Policy: Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register

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