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TIMELINE AND AGENDA Timeline and Agenda Image courtesy LVCVA Galveston 2027 Pre-Event Timeline June 1, 2026 — Registration opens for Go West Summit 2027 - Galveston Island, Texas. January 22, 2027 —2:00 - 3:00 PM (MST) How To Summit 101 Webinar. Perfect for first-time attendees or those looking to pick up some tips and tricks, this online session covers the basics of navigating Go West Summit. Watch the 2026 webinar here. January 25, 2027 — Deadline to modify company profiles. Changes to your online profile made after this date may not be reflected in the Digital Resource Manual. January 25, 2027 — Advertising artwork deadline. January 27, 2027 —Hotel room reservation cut-off date. January 29, 2027 - 2:00 - 3:00 PM (MST) How To Summit Appointment Deep Dive Webinar. Picking up where the 101 seminar left off, we will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on February 5th. Watch the 2026 Webinar here. February 5, 2027 — Appointment selection opens. Click here for more details. February 22, 2027 — Deadline to modify appointment schedules. February 27, 2027 — On-site check-in desk opens for Go West Summit 2027 at The Galveston Island Convention Center. February 28, 2027 — Education Day. March 1, 2027 — Marketplace 1 & 2. March 2, 2027 — Marketplace 3 & 4. March 3, 2027 — Destination Day. Go West Summit 2026- Las Vegas Agenda Tuesday, March 31 Tee times start between 8:00 a.m. -9:00 a.m. GWS Golf Day Rhodes Ranch Golf Club, Las Vegas Go West Summit Golf Day at the Rhodes Ranch Golf Club will be more than just a great day out on the links. It serves as an extension of your valuable business development meetings during the rest of Go West Summit week. Our networking format will pair up golfers of all levels (even non-golfers) for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings. A 25-minute drive from Rio Las Vegas, the Rhodes Ranch Golf Club provides a decent mix of challenge and playability to golfers of all skill levels. This 6,582-yard course will envelop you in its verdant tropical setting while providing an unforgettable golf experience. 1:00 p.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center- View Event Map Pick up your event credentials and meet the staff. 5:30 p.m. - 7:30 p.m. Buyer Welcome Reception Hosted by Travel Oregon The Tropical Room, Rio Convention Center Buyers and Media are invited to join our delegation of Oregon Suppliers in toasting to a successful Go West Summit week! Join us in Rio's Tropical Room to connect with new friends and old! Snack on hors d'oeuvres, sample Oregon's finest beer and wine, and get a sneak peek at Rio's Convention Center. Open to all buyers, media and Oregon suppliers. Wednesday, April 1 — Education Day 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center Pick up your event credentials and meet the staff. 7:30 a.m. - 4:30 p.m. BUYER SITE TOUR REGISTRATION IS NOW CLOSED. For those of you who have registered for the Buyer Site tour, please arrive by 7:30 AM for tour check-in. All trips will depart from the Rio Convention Center Entrance. Tours return around 4:30 PM Join our Las Vegas hosts for an exciting day of site visits and world-class entertainment! Visit Las Vegas is offering 5 tours to choose from: Henderson - Departs at 7:45 AM Mesquite - Departs at 8:00 AM Downtown Las Vegas - Departs at 8:00 AM The South Strip - Departs at 8:20 AM The North Strip - Departs at 8:20 AM Buyer Site Tour 8:00 a.m. - 9:10 a.m. State Caucus Sessions Tango & Conga Rooms, Rio Las Vegas State Partners Holding A Caucus: Arizona: Pavilion Room 10 Nevada: Conga Rooms A&B Oregon: Tango Room B Utah: Tango Room C 9:15 a.m. - 10:30 a.m. Education Session The State of International Travel to the United States Pavilion 7, Rio Las Vegas This session provides an in-depth look at the latest trends shaping international travel to the United States, including 2025 performance, early 2026 recovery signals, and the outlook ahead. Which markets are driving growth—and which continue to lag? How are shifts in Canada, Mexico, and key overseas markets impacting visitation to Go West destinations? And what do changing traveler sentiment, airlift trends, and global demand signals mean for the year ahead? Presented by Chelsea Benitez , Senior Director, Research & Analytics, Brand USA VIEW THE PRESENTATION SLIDES HERE 10:40 a.m. - 11:50 a.m. Education Session National Parks Update Pavilion 7, Rio Las Vegas This popular GWS session will provide an update on the short- and long-term plans of the National Parks Service and the major national parks, including the CUA program for Road-based Commercial Tours, the new non-resident entrance fees, reservation systems and managing visitation. NPS, IITA and other tour industry associations are collaborating to find mutually beneficial solutions that will ensure the best possible visitor experiences. Moderated by Rafael Villaneuva , CEO, Travel Nevada. With Kurt Rausch , Chief Commercial Services Program at the National Park Service, Peter van Berkel , President, Travalco & Lance Syrett , General Manager, Ruby's Inn. In Partnership with IITA 12:00 p.m. - 1:15 p.m. Lunch - Sponsored by Brand USA Miranda Ballroom, Rio Las Vegas 1:30 p.m. - 2:30 p.m. Education Session AI 101 for Travel & Tourism: Key Concepts for Non-Technical Audiences Pavilion Room 7, Rio Las Vegas Artificial Intelligence is no longer a future concept—it’s already reshaping how travelers discover, plan, and experience destinations. In this AI 101 session, we’ll introduce key concepts of how AI works and break down what AI really means for the travel and tourism industry. Designed for non-technical audiences, this session will demystify AI, explain key terminology in plain language, and showcase real-world examples of how travel organizations are using AI to improve marketing, customer service, content creation, personalization, and operational efficiency. You’ll learn where AI adds real value, where the hype falls short, and how to evaluate tools without needing a data science background. Whether you’re just curious about AI or looking for practical next steps, this session will give you the foundation you need to confidently navigate the AI-powered future of work. Presented by Marina Petrova , CEO, Intentful & Dan Flores , VP of Sales and Head of Tourism, Satisfi Labs. VIEW THE PRESENTATION SLIDES HERE 1:30 p.m. - 2:30 p.m. Education Session Rebuilding Trust in a Global & Political Landscape Pavilion 3, Rio Las Vegas The past year has been marked by negative media headlines that have harmed our global inbound travel industry. To sustain US inbound travel growth in the long term, we must identify effective strategies. We’ll present the latest travel sentiment data and a five-step approach to integrate into your travel trade marketing. Presented by Florian Herrmann , Founder & CEO, Herrmann Global VIEW THE PRESENTATION SLIDES HERE 2:40 p.m. - 3:30 p.m. Education Session Brand USA International Market Outlook Pavilion 3, Rio Las Vegas Join us for a comprehensive global market update, offering valuable insights into current trends, challenges, and opportunities shaping the travel industry. Presented by Jerod Fuchs , Senior Manager of Partner Engagement, Brand USA. VIEW THE PRESENTATION SLIDES HERE 2:40 p.m. - 3:30 p.m. Education Session Ask the Inbound Operator Pavilion 7, Rio Las Vegas This year’s Ask the Operator session with IITA inbound operators will feature the different inbound operator business models – from group series operators to FIT and custom packagers. The panelists will share how they operate, the types of travelers they serve, and their role in the inbound industry. Learn how to recognize and effectively work with the various types of inbound operators to build your international business. This is an interactive session. Please come with your questions in hand, as the operators are eager to answer them. Moderated by Lena Ross , COO, America 4 You. With Oswaldo Freitas , CEO, Easy Time Travel, Karin Omojola , VP of Product, AmericanTours, & Laura Davi , Escorted Tours Manager West, Team America. In Partnership with IITA 3:40 p.m. - 4:30 p.m. Education Session Beyond AI Hype: AI Adoption Across the Travel & Tourism World, Practical Use Cases, and What Comes Next Pavilion 7, Rio Las Vegas As AI adoption accelerates across the travel industry, tourism brands and destination marketing organizations are moving beyond experimentation and into real-world application. This session takes a practical, trend-focused look at how travel & tourism companies are using AI today, and what’s emerging as best practice across the industry. Rather than focusing on theory, this session is grounded in what’s actually working, what’s still evolving, and where to be cautious. Attendees will gain insight into how peers are approaching AI strategy, how adoption differs by organization size and resources, and how DMOs can collaborate with partners—hotels, attractions, and tour operators—to maximize impact. We’ll also talk about the impact of AI on search, grounded in March 2026 reality. This session is ideal for DMO leaders and tourism professionals who want a clear picture of the current AI landscape and practical insight into how destinations are putting AI to work right now. Presented by Marina Petrova , CEO, Intentful & Dan Flores , VP of Sales and Head of Tourism, Satisfi Labs. VIEW THE PRESENTATION SLIDES HERE 4:40 p.m. - 5:15 p.m. Education Session How to Summit - "Now That we're Here- What to Expect?" Pavilion Room 3, Rio Las Vegas Now that you are here, what do you do!? Let us help you prepare for tomorrow’s appointments. Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit and is ideal for first-time attendees. Moderated by Barb Bowman , CEO, Bowman & Associates, LLC, Lisa Bruening , Visit Denver, and Francisco Campos , Gate One Travel. VIEW THE PRESENTATION SLIDES HERE ** Thursday, February 26th, How To Summit 101– Virtual Seminar Increase your chances of a successful Summit! Perfect for first-time attendees, this session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello, along with Barb Bowman of Bowman and Associates, and Lena Ross of America 4 You, will teach you everything you need to know about what to expect during Go West Summit 2026...... Learn everything from presenting your business card, to creative appointment tips. View the video HERE ** Thursday, March 5th, How To Summit Appointment Deep Dive– Virtual Seminar Picking up where the 101 seminar left off, GWS Vice President Bob Rebello, along with Visit Denver's Lisa Bruening, will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on March 9th. View the video HERE 5:30 p.m. - 6:30 p.m. Buyer Happy Hour Hosted by Travel Nevada VooDoo Lounge, Rio Las Vegas After a fun day of Buyer Site Tours and Education Day, Travel Nevada and its delegation invite buyers and media to enjoy refreshing drinks and incredible views in the VooDoo Lounge at the top of Rio Las Vegas. Before heading next door to the opening event, take this opportunity to connect with Nevada delegates and learn more about our wonderful Host State. Open to all buyers, media and Nevada suppliers. 6:30 p.m. - 8:30 p.m. Opening Event High Steaks, Rio Las Vegas WELCOME ALL ATTENDEES TO GO WEST SUMMIT 2026! Bring your business to new heights, as we kick off the Go West Summit opening reception at High Steaks ! The dinner reception, located on the top two floors of Rio’s Masquerade Tower, is designed to elevate your experience in every sense of meaning. Show your summit-ready spirit by incorporating gold into your attire for the evening. Bring a little golden flair to your look and shine with us at the Summit Presented by LVCVA, Travel Nevada and Rio Las Vegas Thursday, April 2 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 8:00 a.m. - 12:00 p.m. Marketplace I Pavilion Ballroom, Rio Las Vegas This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:00 p.m. Lunch Presented by BWH Hotels Miranda Ballroom, Rio Las Vegas 1:00 p.m. - 5:30 p.m. Marketplace II Pavilion Ballroom, Rio Las Vegas The second of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. Evening On Your Own Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! If you're unsure how to spend your evening, join us for the Go West Lip Smacking Foodie Tour (see below)! 6:30 p.m. – 9:00 p.m. Go West Lip Smacking Foodie Tour Not sure how to spend your free evening? Register for this fascinating 2.5-hour Lip Smacking Foodie Tour that takes you off the beaten path to Vegas’ booming, newly revitalized downtown that’s now home to the city’s most exciting dining scene, with local chefs crafting imaginative farm-to-table, seasonal, artisan fare and inspired craft cocktails. With VIP status, you are seated immediately at each restaurant to enjoy 3 to 4 signature dishes. Along the way, your expert guide entertains with insider information on Las Vegas, including the history of this colorful district and what prompted its dazzling resurgence. At each stop, sit next to a different Go West Summit industry partner to mix, mingle and network. With exemplary food and drink set down directly, there’s more time to relax and build key relationships without interruptions. Exclusive to Go West Summit attendees only! For those who register: Canyon Coach Lines has generously offered to sponsor round-trip transportation to tonight’s Lip Smacking Foodie Tour. The Bus departs at 6 pm from Rio Convention Center. Friday, April 3 7:00 a.m. - 5:30 p.m. Go West Summit Registration Rotunda, Rio Convention Center 7:45 a.m. - 8:50 a.m. The BIG REVEAL Breakfast Miranda Ballroom, Rio Las Vegas Presented by our 2027 Go West Summit destination host. Don't miss the excitement as our next host is revealed! 9:00 a.m. - 12:00 p.m. Marketplace III Pavilion Ballroom, Rio Las Vegas The third of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:10 p.m. Lunch Presented by Golden Corral Miranda Ballroom, Rio Las Vegas 1:15 p.m. - 2:15 p.m. Speed Appointment Session Pavilion Ballroom, Rio Las Vegas Couldn't schedule an appointment with a buyer? Use this time to meet buyers and journalists at their tables for one hour of unscheduled 5-minute appointments. 2:15 p.m. - 5:30 p.m. Marketplace IV Pavilion Ballroom, Rio Las Vegas The final Marketplace session featuring 12-minute, one-on-one, pre-scheduled appointments. 6:30 p.m. - 9:00 p.m. Closing Event F1 Arcade Las Vegas Our Las Vegas hosts invite you to experience the Fast and the Fabulous at F1 Arcade located in The Forum Shops at Caesars Palace for an evening of high-octane simulator racing & high-end cocktails as we say goodbye to Go West Summit 2026. Transportation begins loading at 6:30 at the Rio Convention Center entrance. Return transfers to Rio Las Vegas will be every half hour beginning at 7:30 p.m. Last transfer back to Rio Las Vegas will depart at 9:15 p.m. or you can explore The Las Vegas Strip and return on your own. Saturday, April 4 — Destination Day Destination Day offers all Go West Summit attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. Learn more about Destination Day HERE . FAM Trips Buyers and journalists are invited to explore destinations and hotels across the American West before and after the show. Several multiday excursions are offered to registered delegates. Request participation on your GWS account page.

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. MARCH 31- APRIL 4, 2026 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures March 31 - April 4, 2026 in Las Vegas, Nevada. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. Watch the 2025 event s lideshow to see who joined us this year in Palm Springs: "Colorado Springs loves attending Go West Summit. It's a well-organized and productive show for suppliers, buyers and media. The events, meals and excursions are great for networking and getting to know the host city. See you in Las Vegas! " -Amy , Visit Colorado Springs Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River, as well as Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

Event Overview Image courtesy LVCVA Take a peek at our 2025 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2026 Go West Summit: March 31-April 4. Rio Hotel- Las Vegas, Nevada. 2027 Go West Summit : February 27-March 3. Galveston Island, Texas. 2028 Go West Summit : Currently accepting proposals! 2029 Go West Summit : January 9-12. Location to be announced at the 2028 Summit. Now Accepting RFPs! We are now taking applications for GWS 2028, 2030, and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit!

Destination Details Colorado Springs is the centerpiece of the Pikes Peak Region in central Colorado just one hour south of the state’s capital, Denver. Visitors arrive using the Denver International Airport (DEN) or fly directly from one of many U.S. cities into the Colorado Springs Airport (COS). Known for its scenic beauty, iconic attractions and wide variety of outdoor activities and adventures, Colorado Springs is a great addition to your Colorado or Western United States Itinerary. Clients can count on unique experiences that will be the envy of their friends, family and followers. Colorado Springs provides urban amenities such as world-class museums and vibrant culinary and cultural landscapes. But within minutes, you can be in the mountains, surrounded by towering pine trees, breathing in the crisp mountain air and soaking in the plentiful sunshine. Top Attractions Pikes Peak – America's Mountain (National Historic Landmark) Cog Railway to the summit of Pikes Peak Pikes Peak Summit Visitor Center Garden of the Gods Park Flying W Ranch Chuckwagon Dinner & Show Ford Amphitheater Space Discovery Center Glen Eyrie Castle Miramont Castle U.S. Air Force Academy U.S. Olympic & Paralympic Museum U.S. Olympic & Paralympic Training Center Cheyenne Mountain Zoo Cave of the Winds Mountain Park Manitou Cliff Dwellings The Broadmoor Seven Falls Mollie Kathleen Gold Mine Tours (Cripple Creek) Gaming Casinos (Cripple Creek) Royal Gorge Bridge & Park (Canon City) Royal Gorge Route Railroad (Canon City) Royal Gorge Dinosaur Experience (Canon City) Future Attractions U.S. Senior Open (2025) Hosmer Visitor Center at United States Air Force Academy (2026) Renovated Chapel at United States Air Force Academy (2027) Top Activities Hiking in Pike National Forest Horseback riding in Pike National Forest Horseback riding in Garden of the Gods Rock climbing Whitewater rafting Bird & wildlife viewing Cycling E-bike & Segway tours ATV & off-road tours Fishing Paddle Board Yoga Scenic drives Golfing Nature Centers Your Go West Summit Contact Amy Long Chief Innovation Officer Phone: +1 719-685-7630 Email: Amy@VisitCOS.com Web: www.VisitCOS.com

FAM Trips Henderson, Nevada Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Las Vegas on Sunday, April 5th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Tech & Marketing Provider Registration Why Go West Summit? Our new tech & marketing registration gives technology companies, marketing firms, and advertisers the opportunity to meet with and sell their products to attending DMOs, hotels, attractions and other tourism suppliers during Marketplace. Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Tech & marketing registrants who attended our 2025 show averaged 40 Marketplace appointments each with some registrants attending with full schedules! We've updated and expanded our database to include suppliers from all U.S. States West of the Mississippi River, as well as suppliers from Western Canada. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting tourism industry specialists from around the World. Technology and marketing provider registration details here .

Technology & Marketing Providers Who Qualifies to Attend? Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. What's Included: One set of pre-scheduled Marketplace appointments. A table in Marketplace alongside tour operator and media delegates. Comprehensive digital resource manual with attendee contact information. Discounted hotel room rates (if registered before the reservation cut-off date). One breakfast, three lunches, and evening networking events with fun, food, and entertainment! Access to Destination Day activities. It is important to note: Suppliers have the option to opt out of appointments with technology and marketing providers. Therefore, not all companies will be available to schedule Marketplace appointments. Tech & marketing companies do not have the option to schedule Marketplace appointments with tour operators. Those wishing to schedule appointments with buyers and media must register as suppliers. We encourage you to contact companies unavailable for Marketplace appointments directly using the provided delegate contact information to connect before, during and after Go West Summit. Add Some Visibility: Technology & marketing registrants can expand their visibility by adding on a Supplier Lounge Sponsorship at a discounted rate (formerly the Mountain Sponsorship). In addition to the deliverables above, Supplier Lounge Sponsors will receive: A table and exhibit space in the Supplier Lounge break area. Early access to the attendee database for earlier outreach and better results during the Summit. Logo inclusion above your profile in the digital resource manual. Recognition on GWS sponsor page of the website and resource manual. One article in the GWS newsletter, distributed to our database of 5,000 tourism industry contacts. Sponsor ribbon on name badge. How to Register: Technology and Marketing Providers are invited to register at the standard registration rate of $2,000 . Those looking to increase their visibility, register with a Supplier Lounge Sponsorship for $3,500. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Three Options to Pay: * Please note that payment must be received before March 9th to participate in Marketplace Appointment Selection. Pay with a debit or credit card. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Standard Registration Register Registration & Supplier Lounge Sponsorship Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here.

When: Friday, January 10, 2025 Times vary. Tours may last up to 3 hours. Where: All tours start and end at the Renaissance Palm Springs. Desert Adventures ' Jeeps will pick up and drop off at the front drive of the hotel. Experience: Ride the Big Red Jeeps to see astonishing sites in the beautiful desert. Explore the twisted and tormented landscape of the San Andreas Fault. Travel to a natural palm oasis. Learn about Indian culture, plants, animals, and geology as you ride across the sun kissed desert. Choose between the Indian Canyons tour or the San Andreas Fault tour. Helpful Hints: Indian Canyons Tours offers light hiking and is located near downtown Palm Springs. San Andreas Fault tours begin and end near the city of Indio, which is a 30-minute drive from downtown Palm Springs. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: Suppliers: $180 Buyers: $150 Price includes pickup and dropoff from the Renaissance. Cancellation: To avoid a cancellation penalty, all cancellations must be received more than 48-hours in advance.

FAQs Image courtesy LVCVA General FAQs What kind of ROI can I expect from attending Go West Summit? The 2025 post-event surve y revealed that attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months. A record-breaking 10,002 individual appointments were confirmed over the two days of Marketplace. With one buyer to every 1.5 suppliers in 2025, suppliers averaged 42 appointments each, while many buyers attended with full schedules! Who attends? Suppliers - CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism offices and other DMOs, sightseeing and transportation providers, and other tourism-focused companies from U.S. states West of the Mississippi River. We are now also welcoming suppliers from Western Canada and Mexico. Buyers - Qualified buyers of US travel products and services, Internationally based tour operators or wholesalers, US-based receptive operators, or large volume domestic tour operator sourcing their own product. Technology & Marketing Providers (TMPs) - Technology companies, marketing firms, and advertisers looking to sell products to DMOs, hotels, attractions and other tourism suppliers. Media - Journalists who cater to an international travel audience and can provide distribution/readership information upon registering as well as previous examples of published works about travel within the American West. What about adding a second person? Secondary registrations are available for buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration but share one set of Marketplace appointments with the primary delegate. After registering, you can add your second delegate from your landing page by clicking the "register secondary delegate" link under the REGISTRATIONS tab at the top of the page. *The primary registration fee must be paid before adding a secondary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Can I attend without taking appointments? Attendees find the most value at Go West Summit by participating in Markeptlace, and a standard registration is recommended. We do offer a Supplier Lounge Sponsorship with a booth representative pass that allows access to the Supplier Lounge break area and events. Additional information can be found on our Sponsor page. Spouses/ Guests: Evening events and other activities are intended for networking and business purposes; therefore, Go West Summit does not permit spouse/guest attendance to events. Should a spouse be involved in the business, they are encouraged to register as a secondary registrant. Go West Summit does not offer daily passes. If an attendee has a special needs request, please contact us to discuss accommodations . When should I arrive? Most attendees arrive Tuesday, March 31st, 2026. Registration is open from 1:00 PM to 5:30 PM on that day. Go West Summit Itinerary at a glance: Tuesday, March 31st, 2026 GWS Golf Day Registration Buyer Welcome Reception Wednesday, April 1st, 2026 Education Day State caucuses Buyer Site Tour Lunch How to Summit Opening Reception Thursday April 2nd, 2026 Marketplace I Lunch Marketplace II Lip Smacking Foodie Tour Friday April 3rd, 2026 2027 location Reveal Breakfast Marketplace III Lunch Marketplace IV Closing reception Saturday April 4th, 2026 Destination Day What is the last day to register? We recommend registering before appointment selection opens on March 9th, 2026. Companies can register up to the start of Go West Summit, but those who register after appointment selection closes will attend with empty schedules. It is important to note that registration payments must be received before Appointment Selection opens on March 9th, 2026 to be able to send and receive Marketplace meeting requests. What is the dress code? Professional or business casual. Although Go West Summit does not have strict dress code guidelines, treat the event as you would any business meeting. As a reminder, suppliers will be walking during Marketplace appointments, so a pair of comfortable shoes is highly recommended. What if I need to ship something to the conference? Rio Las Vegas provides a full-service Business Center next to the event registration table that will handle all shipping to and from Go West Summit 2026. Shipping information can be found HERE . What does it take to host a Go West Summit? We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Appointment FAQs What is the appointment process? On March 9th, 2026, the Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, review company profiles, and request meetings for the two-day Marketplace. Remember to check back regularly to view new registrants, incoming requests, or adjust your schedule. The system automatically approves appointment requests after 72 hours, but these can easily be canceled or rescheduled when necessary. Appointment scheduling closes on March 27, 2026, about a week before the Summit, so attendees already know whom they will meet with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on the appointment dashboard, then click the Marketplace button of the appointment to be deleted. Click the trash icon beside the appointment. Attendees are welcome to enter text in the chat box describing their reason for canceling. If a meeting needs to be canceled after appointments close or during appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Closer to the event, registered delegates are invited to log in to their GWS accounts, where they will find links and event information, attendee contact information, digital welcome bag, maps, hotel room reservation links, Destination Day registrations, and more. Download the Go West-to-Go microsite. designed for your phone so you can access your account directly on the Marketplace floor. What is Marketplace? The heart and Soul of Go West Summit is Marketplace, where suppliers will use their appointment schedule to visit buyers, media and TMPs at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Go West Summit 2025 saw 10,002 confirmed Marketplace appointments with suppliers averaging 46 appointments each, and many buyers attended with full schedules! Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Please request participation in one of our other fabulous FAMs. Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the FAM trip. Attendees are responsible for their own transportation home from Las Vegas, Nevada on Tuesday, April 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 6833 South Dayton St. #147 Greenwood Village Colorado 80112 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS PLEASE NOTE THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. REQUEST YOUR SEAT ON ANOTHER FABULOUS GWS 2026 FAM TRIP. FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada, by 4:00 PM on Monday, March 30th. At the end of the FAM, organizers will then transport you to Rio Resort on Tuesday, March 31st, for the start of Go West Summit 2026. Participants are responsible for their own travel arrangements after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.