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FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS PLEASE NOTE THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. REQUEST YOUR SEAT ON ANOTHER FABULOUS GWS 2026 FAM TRIP. FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada, by 4:00 PM on Monday, March 30th. At the end of the FAM, organizers will then transport you to Rio Resort on Tuesday, March 31st, for the start of Go West Summit 2026. Participants are responsible for their own travel arrangements after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Please request participation in one of our other fabulous FAMs. FAM Trip attendees are required to arrange their own transportation to arrive in Reno, Nevada by 5:00 PM on Friday, March 27th, 2026. At the end of the FAM, organizers will then fly attendees to the start of Go West Summit. Participants are responsible for their own accommodations once they arrive in Las Vegas on Monday, March 3oth. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Image courtesy LVCVA FAM Trips Go West Summit and our partners are proud to present the following Familiarization (FAM) trip opportunities to buyers and media attending Go West Summit 2026. Fam Trip Registration is now open to all registered buyers and media. Log in to your account page to request participation and view detailed itineraries. Click on the images below to learn more about each FAM trip. *All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. All Pre-FAM attendees are responsible for their own transportation to the start of the FAM Trip. Organizers will transport attendees to Las Vegas for Go West Summit 2026. Attendees are responsible for their own transportation home. At the end of Go West Summit, Post-FAM organizers will transport attendees to the start of their FAM Trips. Attendees are responsible for their own transportation home at the end of the FAM Trip. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they have neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests. Pre-FAM organizers will determine their start location and ask you to join them there. They will then transport you to the start of Go West Summit. Post-FAM organizers will transport you from Go West Summit to the start of their trip. It will be your responsibility to arrange your flight from your final destination.

BUYERS Buyers Who Qualifies to Attend? Qualified buyers of US travel products and services Internationally based tour operator or wholesaler US-based receptive operator Large volume domestic tour operator sourcing own product All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states or Canadian provinces, produce a brochure promoting these tours, and have a working website. (Pages or groups on social media sites do not qualify.) Appointments are conducted in English; translators are invited to attend at the secondary delegate registration cost. Your Registration Package Includes: One set of pre-scheduled appointments (if registered before the appointment selection process closes) One breakfast, three lunches, and evening events with fun, food, and networking! Discounted hotel rates (if registered before the reservation cut-off date) FAM Trip consideration Delegate profile directory “Best of the West” itineraries Access to Destination Day Activities How to Register: Buyers are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately.

FAM Trips Kingman & Glendale, Arizona Post-FAM organizers will transport you from Las Vegas to the start of the trip on the morning of Sunday, April 5th. Attendees are responsible for their own transportation home from Glendale, Arizona on Thursday, April 9th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 6833 South Dayton St. #147 Greenwood Village Colorado 80112 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

Suppliers Who Qualifies to Attend? Tourism suppliers are CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism office or other DMO, sightseeing and transportation providers from U.S. States West of the Mississippi River: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Iowa, Idaho, Kansas, Louisiana, Minnesota, Missouri, Montana, Nevada, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, & Wyoming. We also welcome suppliers from Western Canada and Mexico to attend. What's Included: One set of pre—scheduled appointments (if registered before the appointment selection process closes.) Comprehensive digital resource manual with full contact information. Discounted hotel room rates (if registered before the reservation cut-off date.) One breakfast, three lunches, and evening events with fun, food, and networking! Access to Destination Day Activities. How to Register: Suppliers are invited to register at the standard rate of $3,695. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Secondary registrations are available at a discounted rate of $2,300 and can be found on the primary registrant's landing page, under the Registrations Tab . Secondary delegates share their set of appointments with the primary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Three Options to Pay: * Please note that payment must be received before March 9th to participate in Marketplace Appointment Selection. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Pay today with a debit or credit card. Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here.

When: Friday, January 10, 2025; 8:00 – 10:00 am Where: BMW Performance Center 86050 Jasper Lane, Thermal, CA 92274 Experience: This program includes driving various BMW models, including M models, for multiple laps. Driving a BMW X model on an off-road course. A Hot Lap with a certified BMW instructor to demonstrate a BMW’s full performance potential. Please note that guests are responsible for their own transportation to and from The BMW Performance Center. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: $199.00 per person, which represents a 40% discount off retail price. Cancellation: To avoid a cancellation penalty of $199.00 per person, all cancellations must be received more than 2-weeks prior to the driving experience. No refunds will be provided for cancellations 14-days or less prior to the event.

Media Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each! Media attendees can choose EXACTLY whom they want to meet thanks to our easy-to-use direct scheduling platform. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Media registration details here .

How To Summit Glossary of Terms Click here to open a handy PDF that will help you navigate your way through all the industry-specific terms used at Go West Summit. Preparing for Go West Summit How to Summit Webinar: We presented an hour-long webinar designed to increase your chances of a successful Summit. Click here to view the recording on YouTube. You can view the 2025 How to Summit presentation here . Click here for our tips for a successful Summit to help you get the most business out of this event. Click here for a helpful checklist of what you will need to be prepared for the Summit. Preparing for Appointments Our improved matching system gives you more control! Go West Summit has created an innovative alternative to traditional meeting formats that allows you to view customizable appointment opportunities and request a meeting; and no more waiting for a final appointment schedule! On March 9th 2026, Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, set their break times, review company profiles, and request meetings for the two-day Marketplace. Attendees register right up to the start of Go West Summit, so check back regularly to view new incoming requests or make changes to your schedule. Appointment scheduling closeson March 27, about a week before the Summit, so attendees already know who they will be meeting with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . Click here to open an informational PDF describing how to prepare for your appointments at Go West Summit, "Your Appointment Schedule is Finalized...Now What?" See a sample profile sheet here . See a sample DMO lead sheet here . See a sample Supplier lead sheet here . Go West Summit Week Go West Summit kicks off with Education Day on Wednesday, April 1st, 2026, with expert panels, speakers and forums on various travel/ tourism topics and trends in the industry. This day also includes lunch, state caucuses, a How to Summit class for first-time attendees, and a site tour of nearby hotels and attractions for buyers and journalists. The day concludes with the evening Welcome Reception, open to all Go West Summit attendees. The heart and soul of Go West Summit is the two-day Marketplace ( Thursday, April 2nd through Friday, April 3rd). Suppliers will use their appointment schedule to visit buyers, media, and tech & marketing providers at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Not able to schedule an appointment with someone? Use our hour-long Speed Appointment Session on Friday afternoon to meet buyers, journalists and TMPs at their tables for one hour of unscheduled 5-minute appointments. All attendees are invited to the Friday evening Closing Reception to celebrate the conclusion of Marketplace, enjoy the company of new friends, and toast to another successful Summit. Don't head home too quickly! On Saturday, April 4th, Destination Day offers attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. For additional information about Go West Summit week, visit our Timeline and Agenda page. After Go West Partnerships take time, and follow-up is key to maintaining long-term relationships. Go West Summit makes it easy to download delegate contact information so you can continue to connect and grow your business after Go West Summit concludes. Downloads are available on appointment-taking attendee landing pages once appointment selection opens. Remember to also download the Digital Resource Manual of company profiles and contact information to aid in your follow-up.

Buyer Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each and buyers attending with mostly FULL (up to 73) appointments each! No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Buyer registration details here .

FAM Trips Monument Valley Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Las Vegas on the evening of Tuesday April, 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by, and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.