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When: Friday, January 10, 2025 Zoo hours are 8:00 am – 5:00 pm Buyer Safari Tour begins at 9:00 am Where: The Living Desert 47900 Portola Avenue, Palm Desert, CA 92260 Experience: The Living Desert is a Zoo like no other, learn about the vast variety of creatures and plants from the desert regions of the world. Explore the beauty of animal and plant species in the rocky terrain and canyons of North America, the grasslands and plains of Africa and journey down under through Australia. Your journey will feature more than 1,600 species of plants and 150 species of animals. Buyer Experience – space is limited for the complimentary private safari tour, including a Giraffe Feeding, scheduled to begin at 9:00 am. Additional details will be provided at the time of booking. Buyers wishing to not take the safari tour may still visit on their own during regular business hours. Supplier Experience: 50% discount off general admission. $19.95 per person versus retail cost of $39.95. Zoo hours are 8:00 am - 5:00 pm. Please note that guests are responsible for their own transportation to and from The Living Desert. How to Book: Buyers may reserve their spot on the private safari tour by logging in to your GWS account page to find booking links. Buyers wishing only to visit, and Suppliers may visit the Living Desert by showing their Go West Summit badge at the admissions window. No advance reservation is required for general admission. Cost: Suppliers: $19.95 per person. Buyers: Free! Must show GWS name badge at admission window to receive discount. Cancellation: Request any private safari tour cancellations 72 hours in advance.

Hotel Information Rio Las Vegas will act as the host hotel and home to Go West Summit 2026. An icon reborn! Rio Las Vegas is a vibrant oasis just one block off the famed Las Vegas Strip on Flamingo Road. Boasting newly renovated 580 square-foot guest rooms, a new 3-acre pool paradise, an energetic 150,000 square-foot casino, and a massive convention and meeting complex, Rio delivers the complete Las Vegas experience to its guests. Booking links are available on GWS attendee landing pages after you register. Hotel reservation cut-off is March 2nd, 2026. Images courtesy Rio Las Vegas *BEWARE OF HOTEL BOOKING SCAMS* There is a growing trend of scammers targeting convention attendees by offering fake hotel bookings. These scammers call or email attendees, claiming to represent the conference, and encourage customers to book rooms using fake promotion codes. The ONLY way to access Go West Summit's discounted room block at Rio Las Vegas is through your attendee landing page after you register for the event. Please know that Go West Summit does not partner with 3rd party reservation groups and will not be calling anyone to make a room reservation. If ANYONE contacts you about hotel bookings that is not Go West Summit staff, please be advised that they are poachers and should be reported to Go West Summit immediately, then ignored. Authentic Go West Summit emails will come from either gowestsummit.com or itm.travel .

Tech & Marketing Provider Registration Why Go West Summit? Our new tech & marketing registration gives technology companies, marketing firms, and advertisers the opportunity to meet with and sell their products to attending DMOs, hotels, attractions and other tourism suppliers during Marketplace. Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Tech & marketing registrants who attended our 2025 show averaged 40 Marketplace appointments each with some registrants attending with full schedules! We've updated and expanded our database to include suppliers from all U.S. States West of the Mississippi River, as well as suppliers from Western Canada. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting tourism industry specialists from around the World. Technology and marketing provider registration details here .

FAQs Image courtesy LVCVA General FAQs What kind of ROI can I expect from attending Go West Summit? The 2025 post-event surve y revealed that attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months. A record-breaking 10,002 individual appointments were confirmed over the two days of Marketplace. With one buyer to every 1.5 suppliers in 2025, suppliers averaged 42 appointments each, while many buyers attended with full schedules! Who attends? Suppliers - CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism offices and other DMOs, sightseeing and transportation providers, and other tourism-focused companies from U.S. states West of the Mississippi River. We are now also welcoming suppliers from Western Canada and Mexico. Buyers - Qualified buyers of US travel products and services, Internationally based tour operators or wholesalers, US-based receptive operators, or large volume domestic tour operator sourcing their own product. Technology & Marketing Providers (TMPs) - Technology companies, marketing firms, and advertisers looking to sell products to DMOs, hotels, attractions and other tourism suppliers. Media - Journalists who cater to an international travel audience and can provide distribution/readership information upon registering as well as previous examples of published works about travel within the American West. What about adding a second person? Secondary registrations are available for buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration but share one set of Marketplace appointments with the primary delegate. After registering, you can add your second delegate from your landing page by clicking the "register secondary delegate" link under the REGISTRATIONS tab at the top of the page. *The primary registration fee must be paid before adding a secondary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Can I attend without taking appointments? Attendees find the most value at Go West Summit by participating in Markeptlace, and a standard registration is recommended. We do offer a Supplier Lounge Sponsorship with a booth representative pass that allows access to the Supplier Lounge break area and events. Additional information can be found on our Sponsor page. Spouses/ Guests: Evening events and other activities are intended for networking and business purposes; therefore, Go West Summit does not permit spouse/guest attendance to events. Should a spouse be involved in the business, they are encouraged to register as a secondary registrant. Go West Summit does not offer daily passes. If an attendee has a special needs request, please contact us to discuss accommodations . When should I arrive? Most attendees arrive Tuesday, March 31st, 2026. Registration is open from 1:00 PM to 5:30 PM on that day. Go West Summit Itinerary at a glance: Tuesday, March 31st, 2026 GWS Golf Day Registration Buyer Welcome Reception Wednesday, April 1st, 2026 Education Day State caucuses Buyer Site Tour Lunch How to Summit Opening Reception Thursday April 2nd, 2026 Marketplace I Lunch Marketplace II Lip Smacking Foodie Tour Friday April 3rd, 2026 2027 location Reveal Breakfast Marketplace III Lunch Marketplace IV Closing reception Saturday April 4th, 2026 Destination Day What is the last day to register? We recommend registering before appointment selection opens on March 9th, 2026. Companies can register up to the start of Go West Summit, but those who register after appointment selection closes will attend with empty schedules. It is important to note that registration payments must be received before Appointment Selection opens on March 9th, 2026 to be able to send and receive Marketplace meeting requests. What is the dress code? Professional or business casual. Although Go West Summit does not have strict dress code guidelines, treat the event as you would any business meeting. As a reminder, suppliers will be walking during Marketplace appointments, so a pair of comfortable shoes is highly recommended. What if I need to ship something to the conference? Rio Las Vegas provides a full-service Business Center next to the event registration table that will handle all shipping to and from Go West Summit 2026. Shipping information can be found HERE . What does it take to host a Go West Summit? We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Appointment FAQs What is the appointment process? On March 9th, 2026, the Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, review company profiles, and request meetings for the two-day Marketplace. Remember to check back regularly to view new registrants, incoming requests, or adjust your schedule. The system automatically approves appointment requests after 72 hours, but these can easily be canceled or rescheduled when necessary. Appointment scheduling closes on March 27, 2026, about a week before the Summit, so attendees already know whom they will meet with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on the appointment dashboard, then click the Marketplace button of the appointment to be deleted. Click the trash icon beside the appointment. Attendees are welcome to enter text in the chat box describing their reason for canceling. If a meeting needs to be canceled after appointments close or during appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Closer to the event, registered delegates are invited to log in to their GWS accounts, where they will find links and event information, attendee contact information, digital welcome bag, maps, hotel room reservation links, Destination Day registrations, and more. Download the Go West-to-Go microsite. designed for your phone so you can access your account directly on the Marketplace floor. What is Marketplace? The heart and Soul of Go West Summit is Marketplace, where suppliers will use their appointment schedule to visit buyers, media and TMPs at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Go West Summit 2025 saw 10,002 confirmed Marketplace appointments with suppliers averaging 46 appointments each, and many buyers attended with full schedules! Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

FAM Trips Monument Valley Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Las Vegas on the evening of Tuesday April, 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by, and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Event Overview Image courtesy LVCVA Take a peek at our 2025 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2026 Go West Summit: March 31st- April 4th. Rio Hotel- Las Vegas, Nevada. 2027 Go West Summit : February 27th- March 3rd. Location to be announced at the 2026 Summit. Now Accepting RFPs! We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit!

FAM Trips Henderson, Nevada Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Las Vegas on Sunday, April 5th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Group 1 will begin at 9:00 am by walking to the Forever Marilyn statue in Palm Springs. From there, the Visit Greater Palm Springs team will split everyone into three smaller groups for three hotel tours (Kimpton , Palm Mountain & The Avalon ). Each is within walking distance of the Marilyn statue, and each other. The three groups will rotate their tours before loading onto the coach for the next stop, the Ritz-Carlton Rancho Mirage . Afterwards, lunch is tentatively scheduled at the Acrisure Arena followed by a brief tour. Following lunch, the group will visit the JW Marriott Desert Springs with the final stop at The Indian Wells Golf Resort . This final stop will not only showcase the 36-hole golf facility but provide an opportunity for nearby hotel reps to join for networking and give a brief 5-minute presentation. The hotels currently scheduled to attend include The Renaissance Esmeralda , Grand Hyatt , La Quinta Resort and Residence Inn La Quinta . Our anticipated return to Palm Springs is around 4:00 pm. Group 2 completes this itinerary in reverse, starting at Indian Wells Golf Resort and finishing in downtown Palm Springs. We will most likely have them depart from the Renaissance Palm Springs around 8:30 am. Both groups will meet/cross paths at the Acrisure Arena for lunch. How to Book: Reservations are required. Buyers may reserve their spot on the Greater Palm Springs Site Tour by logging in to your GWS account page and requesting your seat.

Destination Day Image courtesy LVCVA SATURDAY APRIL 4, 2026 We all know that Las Vegas is ever-changing, with new experiences every time you visit. To ensure you experience Las Vegas YOUR way during Go West Summit week, The Las Vegas Convention & Visitors Authority and its partners are presenting the most extensive Destination Day ever with special offers and discounts at dozens of Las Vegas restaurants, shows and attractions! Here is a sneak peek at our Destination Day partners: Adrenaline Mountain Extreme Adventure Park Allegiant Stadium AREA15 Balla Italian Soul BattleBots: Destruct- A-Thon Bellagio Gallery of Fine Art Big Bus Tours Dick's Last Resort- Excalibur Discovery Children's Museum Electric Playhouse Hofbrauhaus Hoover Dam Rafting Adventures Interstellar Arc KÀ by Cirque du Soleil Lip Smacking Foodie Tours Mad Apple by Cirque du Soleil Mae Daly's Michael Jackson ONE by Cirque du Soleil Download the Go West Savings Pass from your account page to save on dining, shows, attractions, tours, and more, making your Go West Summit week not only productive but unforgettable. Mystere by Cirque du Soleil "O" by Cirque du Soleil Papillon Helicopters Play Playground Prendi SunBuggy Fun Rentals The Noodle Den The Tangier Topgolf Bindlestiff Tours Dig This! Machine Guns Vegas Mob Museum Photo Tours Vegas Vegas Bite Card Royal Crawl Taste Buzz Food Tours

State Itineraries Click the state names below to view specially designed itineraries for our State Partners! Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button

FAM Trips LAS VEGAS TERRITORY FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada on Sunday, March 29, 2026. The FAM will conclude in Las Vegas on Tuesday, March 31st. Participants are responsible for their own accommodations after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Destination Details Colorado Springs is the centerpiece of the Pikes Peak Region in central Colorado just one hour south of the state’s capital, Denver. Visitors arrive using the Denver International Airport (DEN) or fly directly from one of many U.S. cities into the Colorado Springs Airport (COS). Known for its scenic beauty, iconic attractions and wide variety of outdoor activities and adventures, Colorado Springs is a great addition to your Colorado or Western United States Itinerary. Clients can count on unique experiences that will be the envy of their friends, family and followers. Colorado Springs provides urban amenities such as world-class museums and vibrant culinary and cultural landscapes. But within minutes, you can be in the mountains, surrounded by towering pine trees, breathing in the crisp mountain air and soaking in the plentiful sunshine. Top Attractions Pikes Peak – America's Mountain (National Historic Landmark) Cog Railway to the summit of Pikes Peak Pikes Peak Summit Visitor Center Garden of the Gods Park Flying W Ranch Chuckwagon Dinner & Show Ford Amphitheater Space Discovery Center Glen Eyrie Castle Miramont Castle U.S. Air Force Academy U.S. Olympic & Paralympic Museum U.S. Olympic & Paralympic Training Center Cheyenne Mountain Zoo Cave of the Winds Mountain Park Manitou Cliff Dwellings The Broadmoor Seven Falls Mollie Kathleen Gold Mine Tours (Cripple Creek) Gaming Casinos (Cripple Creek) Royal Gorge Bridge & Park (Canon City) Royal Gorge Route Railroad (Canon City) Royal Gorge Dinosaur Experience (Canon City) Future Attractions U.S. Senior Open (2025) Hosmer Visitor Center at United States Air Force Academy (2026) Renovated Chapel at United States Air Force Academy (2027) Top Activities Hiking in Pike National Forest Horseback riding in Pike National Forest Horseback riding in Garden of the Gods Rock climbing Whitewater rafting Bird & wildlife viewing Cycling E-bike & Segway tours ATV & off-road tours Fishing Paddle Board Yoga Scenic drives Golfing Nature Centers Your Go West Summit Contact Amy Long Chief Innovation Officer Phone: +1 719-685-7630 Email: Amy@VisitCOS.com Web: www.VisitCOS.com