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Company Details BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide. Links >>About Best Western Hotels >>Featured Destinations >>Pet Friendly Hotels >>National Parks Hotels >>Top Beach Destinations >>Our Brand Portfolio Stay Connected • BWH Home • Travel Zone Your Go West Summit Contacts Sandi Lackey Associate Director, Worldwide Sales Phone | 630-730-5682 Email | Sandi.Lackey@bwh.com Rolland Cheng Worldwide Sales Manager Phone | 407-802-2288 Email | Rolland.Cheng@bwh.com

ITM/History ITM Staff Mary Motsenbocker President Bob Rebello Vice President Julianne Krogseng International Marketing Director Christine Cool Marketing Director Consulting Staff Aydee Suarez Founder & Managing Partner, AJL REPS Jairo Ramirez Founder & Managing Partner, AJL REPS Contact Information For specific questions on Go West Summit, please visit the "Contact Us " page. International Tourism Marketing, Inc. 6833 South Dayton St. #147 Greenwood Village Colorado 80112 Tel: 303-850-7144 History International Tourism Marketing, Inc. was established in 1990 by President Mary Motsenbocker. ITM provides professional marketing services throughout the Western United States, including the American Rocky Mountain Region and the Southwest. ITM is an inbound, international tourism destination marketing organization representing various public and private sector tourism associations and companies. ITM is an international specialist developing tour operator/supplier relationships, airline cooperative marketing programs, airport route development marketing programs, public relations and media programs, familiarization tour planning and special events coordination. ITM is also a meeting planning company in industries outside of tourism. Go West Summit is a premier travel trade marketplace produced by International Tourism Marketing, Inc (ITM). Go West Summit is a marketplace that brings together the highest quality suppliers in the western states of Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, and Wyoming. The Summit provides the international - and US - based receptive tour operators a venue to meet with suppliers from the American West to generate tourism business into the Western United States. The Summit is regarded by participating tourism and travel professional as a premier conference—among the best of its type—as well as an efficient and economical mechanism for booking international business.

Privacy Policy At International Tourism Marketing, we recognize the importance of privacy to our website visitors and event registrants. This privacy policy explains what type of information is collected from you and how International Tourism Marketing utilizes it. By registering, you confirm that you have read and understood this privacy policy. Collecting Your Data for Registration, Hotel Bookings, other Sign Up Purposes, and to Market Future Company Events At times users are asked to provide personal information to register for Go West Summit, a particular activity or FAM or to make your hotel reservation. This information may include the user's name, company, mailing address, billing address, telephone and fax numbers, email address, travel details, credit card information and certain preference information. We collect this information in order to process your request as accurately as possible. This information will be used to communicate your confirmation documents, agenda and schedule changes that may arise, to send you Summit updates, to complete your Summit registration including your listing in our delegate directory, and to assist in scheduling your appointment selections for the Summit. International Tourism Marketing values its customers' privacy. Customer-specific information will be disclosed only for hotel, transportation, activity and FAM registration and for conference materials. International Tourism Marketing will collect your data so that we and our third party partners can market and ask for your participation in future International Tourism Marketing events. Marketing future events may include emailing past registrants with information about registration, advertising, or sponsorships related to the event. Who Qualifies to Attend This site may, from time to time, provide links to sites operated by third parties. These sites are governed by different privacy policies. Please review the privacy policies of these sites. International Tourism Marketing cannot be held responsible for personal information you voluntarily disclosed to third parties. Please safeguard your personal information. Copyright and Trademark Notice The contents of this internet site are owned and controlled by International Tourism Marketing. International Tourism Marketing reserves all intellectual property rights. No license is granted with respect to use of these rights. International Tourism Marketing, Go West Summit, Go Native Summit, and Go China Summit (among others), are service marks owned by International Tourism Marketing. Unauthorized use of these service marks is prohibited. Restriction of Liability The information, products, and services published on this website may include inaccuracies or typographical errors. Changes are periodically made to the information provided. International Tourism Marketing and/or its service providers may make improvements and/or changes to this website at any time. How Do We Store Your Data? All information gathered is stored on a secure server (web1.gowestsummit.com) - Statick IP - 216.15.245.198. Opting Out You have the right at any time to stop International Tourism Marketing from contacting you for marketing purposes. If you no longer wish to be contacted, simply click here to unsubscribe. What Are Your Data Protection Rights? International Tourism Marketing would like to make sure you are fully aware of all of your data protection rights. Every registrant is entitled to the following: The right to access - You have the right to request International Tourism Marketing for copies of your personal data. The right to rectification - You have the right to request that International Tourism Marketing correct any information you believe is inaccurate. You also have the right to request International Tourism Marketing to complete information you believe is incomplete.

FAQs Image courtesy LVCVA General FAQs What kind of ROI can I expect from attending Go West Summit? The 2025 post-event surve y revealed that attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months. A record-breaking 10,002 individual appointments were confirmed over the two days of Marketplace. With one buyer to every 1.5 suppliers in 2025, suppliers averaged 46 appointments each, while many buyers attended with full schedules! Who attends? Suppliers - CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism offices and other DMOs, sightseeing and transportation providers, and other tourism-focused companies from U.S. states West of the Mississippi River. We are now also welcoming suppliers from Western Canada and Mexico. Buyers - Qualified buyers of US travel products and services, Internationally based tour operators or wholesalers, US-based receptive operators, or large volume domestic tour operator sourcing their own product. Technology & Marketing Providers (TMPs) - Technology companies, marketing firms, and advertisers looking to sell products to DMOs, hotels, attractions and other tourism suppliers. Media - Journalists who cater to an international travel audience and can provide distribution/readership information upon registering as well as previous examples of published works about travel within the American West. What about adding a second person? Secondary registrations are available for buyers and suppliers. Secondary registrants enjoy all the deliverables of a primary registration but share one set of Marketplace appointments with the primary delegate. After registering, you can add your second delegate from your landing page by clicking the "register secondary delegate" link under the REGISTRATIONS tab at the top of the page. *The primary registration fee must be paid before adding a secondary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Can I attend without taking appointments? Attendees find the most value at Go West Summit by participating in Markeptlace, and a standard registration is recommended. We do offer a Supplier Lounge Sponsorship with a booth representative pass that allows access to the Supplier Lounge break area and events. Additional information can be found on our Sponsor page. Spouses/ Guests: Evening events and other activities are intended for networking and business purposes, therefore, Go West Summit does not permit spouse/guest attendance to meals or events. Should a spouse be involved in the business, they are encouraged to register as a secondary registrant. Go West Summit does not offer daily passes. If an attendee has a special needs request, please contact us to discuss accommodations . When should I arrive? Most attendees arrive Tuesday, March 31st, 2026. Registration is open from 1:00 PM to 5:30 PM on that day. Go West Summit Itinerary at a glance: Tuesday, March 31st, 2026 Registration Buyer Welcome Reception Wednesday, April 1st, 2026 Education Day State caucuses Lunch How to Summit Buyer site tour Opening Reception Thursday April 2nd, 2026 Marketplace I Lunch Marketplace II Friday April 3rd, 2026 Marketplace III Lunch Marketplace IV Closing reception Saturday April 4th, 2026 Destination Day What is the last day to register? We recommend registering before appointment selection opens on March 9th, 2026. Companies can register up to the start of Go West Summit, but those who register after appointment selection closes will attend with empty schedules. What is the dress code? Professional or business casual. Although Go West Summit does not have strict dress code guidelines, treat the event as you would any business meeting. As a reminder, suppliers will be walking during Marketplace appointments, so a pair of comfortable shoes is highly recommended. What does it take to host a Go West Summit? We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit! Appointment FAQs What is the appointment process? About a month before Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, review company profiles, and request meetings for the two-day Marketplace. Remember to check back regularly to view new registrants, incoming requests, or adjust your schedule. The system automatically approves appointment requests after 72 hours, but these can easily be canceled or rescheduled when necessary. Appointment scheduling closes a week before the Summit, so attendees already know who they will meet with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . How do I cancel a meeting? During the appointment selection process select "Request Meetings with Companies" on the appointment dashboard, then click the Marketplace button of the appointment to be deleted. Click the trash icon beside the appointment. Attendees are welcome to enter text in the chat box describing their reason for canceling. If a meeting needs to be canceled after appointments close or during appointment week, simply email the other party to inform them of the cancelation. Where can I find table lists, my appointment schedule, and other important information? Closer to the event, registered delegates are invited to log in to their GWS accounts, where they will find links and event information, attendee contact information, digital welcome bag, maps, hotel room reservation links, Destination Day registrations, and more. Download the Go West-to-Go microsite. designed for your phone so you can access your account directly on the Marketplace floor. What is Marketplace? The heart and Soul of Go West Summit is Marketplace, where suppliers will use their appointment schedule to visit buyers, media and TMPs at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Go West Summit 2025 saw 10,002 confirmed Marketplace appointments with suppliers averaging 46 appointments each, and many buyers attended with full schedules! Where can I find additional information? Our How To Summit page contains additional resources to help you understand Go West Summit.

Media Who Qualifies to Attend? To be qualified, media must be: Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor . Suppliers pay their registration fee and expect to discuss and sell their products or services with the media. Go West Summit now offers a Tech and Marketing Provider registration designed for companies looking to sell their products and services to suppliers during Marketplace. What's Included: One set of pre-scheduled appointments (if registered before the appointment selection process closes) Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates (if registered before the reservation cut-off date) FAM Trip consideration “Best of the West” itineraries Access to Destination Day activities How to Register: Media are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Cancellation Policy: Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register

When: Friday, January 10, 2025 Zoo hours are 8:00 am – 5:00 pm Buyer Safari Tour begins at 9:00 am Where: The Living Desert 47900 Portola Avenue, Palm Desert, CA 92260 Experience: The Living Desert is a Zoo like no other, learn about the vast variety of creatures and plants from the desert regions of the world. Explore the beauty of animal and plant species in the rocky terrain and canyons of North America, the grasslands and plains of Africa and journey down under through Australia. Your journey will feature more than 1,600 species of plants and 150 species of animals. Buyer Experience – space is limited for the complimentary private safari tour, including a Giraffe Feeding, scheduled to begin at 9:00 am. Additional details will be provided at the time of booking. Buyers wishing to not take the safari tour may still visit on their own during regular business hours. Supplier Experience: 50% discount off general admission. $19.95 per person versus retail cost of $39.95. Zoo hours are 8:00 am - 5:00 pm. Please note that guests are responsible for their own transportation to and from The Living Desert. How to Book: Buyers may reserve their spot on the private safari tour by logging in to your GWS account page to find booking links. Buyers wishing only to visit, and Suppliers may visit the Living Desert by showing their Go West Summit badge at the admissions window. No advance reservation is required for general admission. Cost: Suppliers: $19.95 per person. Buyers: Free! Must show GWS name badge at admission window to receive discount. Cancellation: Request any private safari tour cancellations 72 hours in advance.

Hotel Information An icon reborn! Rio Las Vegas is a vibrant oasis just one block off the famed Las Vegas Strip on Flamingo Road. Boasting newly renovated 580 square-foot guest rooms, a new 3-acre pool paradise, an energetic 150,000 square-foot casino, and a massive convention and meeting complex, Rio delivers the complete Las Vegas experience to its guests. Rio Las Vegas will act as the host hotel and location of Go West Summit 2026. Booking links are available on GWS attendee landing pages after you register. Images courtesy Rio Las Vegas

Destination Details Colorado Springs is the centerpiece of the Pikes Peak Region in central Colorado just one hour south of the state’s capital, Denver. Visitors arrive using the Denver International Airport (DEN) or fly directly from one of many U.S. cities into the Colorado Springs Airport (COS). Known for its scenic beauty, iconic attractions and wide variety of outdoor activities and adventures, Colorado Springs is a great addition to your Colorado or Western United States Itinerary. Clients can count on unique experiences that will be the envy of their friends, family and followers. Colorado Springs provides urban amenities such as world-class museums and vibrant culinary and cultural landscapes. But within minutes, you can be in the mountains, surrounded by towering pine trees, breathing in the crisp mountain air and soaking in the plentiful sunshine. Top Attractions Pikes Peak – America's Mountain (National Historic Landmark) Cog Railway to the summit of Pikes Peak Pikes Peak Summit Visitor Center Garden of the Gods Park Flying W Ranch Chuckwagon Dinner & Show Ford Amphitheater Space Discovery Center Glen Eyrie Castle Miramont Castle U.S. Air Force Academy U.S. Olympic & Paralympic Museum U.S. Olympic & Paralympic Training Center Cheyenne Mountain Zoo Cave of the Winds Mountain Park Manitou Cliff Dwellings The Broadmoor Seven Falls Mollie Kathleen Gold Mine Tours (Cripple Creek) Gaming Casinos (Cripple Creek) Royal Gorge Bridge & Park (Canon City) Royal Gorge Route Railroad (Canon City) Royal Gorge Dinosaur Experience (Canon City) Future Attractions U.S. Senior Open (2025) Hosmer Visitor Center at United States Air Force Academy (2026) Renovated Chapel at United States Air Force Academy (2027) Top Activities Hiking in Pike National Forest Horseback riding in Pike National Forest Horseback riding in Garden of the Gods Rock climbing Whitewater rafting Bird & wildlife viewing Cycling E-bike & Segway tours ATV & off-road tours Fishing Paddle Board Yoga Scenic drives Golfing Nature Centers Your Go West Summit Contact Amy Long Chief Innovation Officer Phone: +1 719-685-7630 Email: Amy@VisitCOS.com Web: www.VisitCOS.com

When: Friday, January 10, 2025 Times vary. Tours may last up to 3 hours. Where: All tours start and end at the Renaissance Palm Springs. Desert Adventures ' Jeeps will pick up and drop off at the front drive of the hotel. Experience: Ride the Big Red Jeeps to see astonishing sites in the beautiful desert. Explore the twisted and tormented landscape of the San Andreas Fault. Travel to a natural palm oasis. Learn about Indian culture, plants, animals, and geology as you ride across the sun kissed desert. Choose between the Indian Canyons tour or the San Andreas Fault tour. Helpful Hints: Indian Canyons Tours offers light hiking and is located near downtown Palm Springs. San Andreas Fault tours begin and end near the city of Indio, which is a 30-minute drive from downtown Palm Springs. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: Suppliers: $180 Buyers: $150 Price includes pickup and dropoff from the Renaissance. Cancellation: To avoid a cancellation penalty, all cancellations must be received more than 48-hours in advance.

State Itineraries Click the state names below to view specially designed itineraries for our State Partners! Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button

Media Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each! Media attendees can choose EXACTLY whom they want to meet thanks to our easy-to-use direct scheduling platform. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Media registration details here .

OVERVIEW Overview - Internationally Based tour operator or wholesaler - US-Based receptive operator - Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. Western US, Canada and Mexico-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Pre-qualified media are invited to attend with a complimentary registration. Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market, The Sphere Las Vegas