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Event Sponsors Become an event partner! Check out our Complete Sponsor Menu, and let's talk! Click on the logos below to visit the sponsor's website 2026 Destination Sponsor $20,000 Title Sponsor 2026 Principal Sponsors BWH Hotel Group Sponsor page 2026 State Sponsors 2026 Host State 2026 West Sponsors 2026 Event Sponsors 2026 Host Hotel Closing Event Host

Event Overview Image courtesy LVCVA Take a peek at our 2025 ROI flyer. Go West Summit's effective strategy and all-encompassing itinerary aim to provide ample opportunities to engage in business deals, form connections, and enhance your knowledge on diverse subjects pertaining to the tourism sector. Multiday Marketplace appointment sessions are attended by suppliers representing destinations, properties, and attractions from the Western United States and Canada. Through a Trade Event Partnership Program with the US Commercial Service, we are able to source and invite tour operators representing markets across the planet. Our effective and easy-to-use, customizable appointment scheduling system (CAMSYS) ensures a successful meeting experience. By matching tour operators from around the globe with Western US - and Canadian-based suppliers in a one-on-one, business-friendly environment, Go West Summit is an event where exciting, profitable, and lasting relationships are born. Go West combines the conveniences of a large event with the intimacy of a smaller gathering, and we pride ourselves on our low supplier to tour operator ratio and are confident that you will find great value in attending the show and invite you to take part in the premier tourism event of the American West — Go West Summit. With nearly four decades of innovation in the tourism industry, we invite you to "Go West" for business relationship building, adventure, and inspiration. Upcoming Go West Summit Event Dates and Locations 2026 Go West Summit: March 31st- April 4th. Rio Hotel- Las Vegas, Nevada. 2027 Go West Summit : February 27th- March 3rd. Location to be announced at the 2026 Summit. Now Accepting RFPs! We are now taking applications for GWS 2028 and beyond! Join our ever-expanding list of Go West Summit host destinations! Contact us for our room night and meeting space requirements and to get more information about hosting a future Go West Summit!

OVERVIEW Overview - Internationally Based tour operator or wholesaler - US-Based receptive operator - Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. Western US, Canada and Mexico-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Pre-qualified media are invited to attend with a complimentary registration. Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market, The Sphere Las Vegas

FAM Trips Southern Utah / Northern Arizona FAM Trip attendees are required to arrange their own transportation to arrive in Durango, Colorado on Friday, March 27th. Transportation will be provided throughout the journey, and will end in Las Vegas on Tuesday, March 31st. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Destination Details Colorado Springs is the centerpiece of the Pikes Peak Region in central Colorado just one hour south of the state’s capital, Denver. Visitors arrive using the Denver International Airport (DEN) or fly directly from one of many U.S. cities into the Colorado Springs Airport (COS). Known for its scenic beauty, iconic attractions and wide variety of outdoor activities and adventures, Colorado Springs is a great addition to your Colorado or Western United States Itinerary. Clients can count on unique experiences that will be the envy of their friends, family and followers. Colorado Springs provides urban amenities such as world-class museums and vibrant culinary and cultural landscapes. But within minutes, you can be in the mountains, surrounded by towering pine trees, breathing in the crisp mountain air and soaking in the plentiful sunshine. Top Attractions Pikes Peak – America's Mountain (National Historic Landmark) Cog Railway to the summit of Pikes Peak Pikes Peak Summit Visitor Center Garden of the Gods Park Flying W Ranch Chuckwagon Dinner & Show Ford Amphitheater Space Discovery Center Glen Eyrie Castle Miramont Castle U.S. Air Force Academy U.S. Olympic & Paralympic Museum U.S. Olympic & Paralympic Training Center Cheyenne Mountain Zoo Cave of the Winds Mountain Park Manitou Cliff Dwellings The Broadmoor Seven Falls Mollie Kathleen Gold Mine Tours (Cripple Creek) Gaming Casinos (Cripple Creek) Royal Gorge Bridge & Park (Canon City) Royal Gorge Route Railroad (Canon City) Royal Gorge Dinosaur Experience (Canon City) Future Attractions U.S. Senior Open (2025) Hosmer Visitor Center at United States Air Force Academy (2026) Renovated Chapel at United States Air Force Academy (2027) Top Activities Hiking in Pike National Forest Horseback riding in Pike National Forest Horseback riding in Garden of the Gods Rock climbing Whitewater rafting Bird & wildlife viewing Cycling E-bike & Segway tours ATV & off-road tours Fishing Paddle Board Yoga Scenic drives Golfing Nature Centers Your Go West Summit Contact Amy Long Chief Innovation Officer Phone: +1 719-685-7630 Email: Amy@VisitCOS.com Web: www.VisitCOS.com

FAM Trips LAS VEGAS TERRITORY FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada on Sunday, March 29, 2026. The FAM will conclude in Las Vegas on Tuesday, March 31st. Participants are responsible for their own accommodations after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

Who Attends Go West Summit? Below is a small sample of tourism specialists joining us next year in Las Vegas, Nevada. Follow us on social media to get regular updates about new companies registering every week for Go West Summit 2026. McCarthy Lodge Resort Alaska McCarthy Lodge: Alaska’s 2% Touch-Wilderness – 31 Keys Deep in Wrangell-St. Elias National Park (13.2 M acres, UNESCO site), McCarthy Lodge revives a 1900s copper ghost town into a low-volume (31-key), mid-May–mid-Sep basecamp for "secret Alaska" itineraries. Only 2% of visitors reach us—98% never will. Why McCarthy? • **Untouchable Exclusivity**: Authentic small-town Alaska amid the planet’s highest concentration of peaks & glaciers. Root Glacier treks (crevasses, moulins, supraglacial streams) via professional Local Guides—clients touch wilderness, we keep them safe. • **Historic Soul + World-Class Eats**: 31 restored keys (Ma Johnson’s Hotel, Lancaster’s, Kate Kennedy House). Midnight-sun cocktails at The Golden Saloon. **Salmon & Bear** selected Nat Geo Traveler’s 2026 “50 Best Destination Restaurants” – Alaska’s sole pick. • **Agent-Optimized Logistics**: Fly Anchorage–McCarthy (90 min) or Self Drive, or Shuttle from Anchorage or Chitina. 2–5 night all-inclusive packages, **high net commissions**, co-branded sell sheets, annual FAMs. • **Profit Multiplier**: “Secret Alaska” upsells cruise extensions 30–40%; partners see 25%+ higher yields vs. crowded ports.

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. MARCH 31- APRIL 4, 2026 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures March 31 - April 4, 2026 in Las Vegas, Nevada. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. Watch the 2025 event s lideshow to see who joined us this year in Palm Springs: "Colorado Springs loves attending Go West Summit. It's a well-organized and productive show for suppliers, buyers and media. The events, meals and excursions are great for networking and getting to know the host city. See you in Las Vegas! " -Amy , Visit Colorado Springs Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River, as well as Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

FAM Trips Nevada To Utah Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Salt Lake City, Utah, on Thursday, April 9th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

When: Friday, January 10, 2025 Tee Times staggered between 11:40AM - 12:20PM Where: Desert Willow Golf Resort 38-995 Desert Willow Dr. Palm Desert, CA 92260 Experience: The inaugural Go West Summit Golf Experience at Desert Willow Golf Resort will be more than just a great day out on the links but will serve as an extension of your valuable business development meetings during the Summit itself. Our networking format will pair up golfers of all levels as well as non-golfers for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings for business development matchmaking. Please note that guests are responsible for their own transportation to and from Desert Willow Golf Resort. How to Book: Log in to your GWS account page to find booking links. Cost: An attractive $125 green fee ($100 off regular rates for January), will secure your spot on this beautiful desert course and enhance your productive business appointments from the Summit itself.

Company Details BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide. Links >>About Best Western Hotels >>Featured Destinations >>Pet Friendly Hotels >>National Parks Hotels >>Top Beach Destinations >>Our Brand Portfolio Stay Connected • BWH Home • Travel Zone Your Go West Summit Contacts Sandi Lackey Associate Director, Worldwide Sales Phone | 630-730-5682 Email | Sandi.Lackey@bwh.com Rolland Cheng Worldwide Sales Manager Phone | 407-802-2288 Email | Rolland.Cheng@bwh.com

When: Friday, January 10, 2025; 10:00 am – 2:30 pm Where: Desert Hills Premium Outlets Coach departs from the Palm Springs Convention Center at 10:00 am. Coach will return from Desert Hills to the Palm Springs Convention Center at 2:30 pm. Departure location is Entry 3; Tour Group Arrival & Departure at Desert Hills Premium Outlets. Self-drive option: 48400 Seminole Drive, Cabazon, CA 92230. Complimentary self-parking. Experience: Compliment your stay in Greater Palm Springs with a bit of retail therapy at Desert Hills Premium Outlets. Known for its mix of high-end designer stores, such as Celine, David Yurman, Balenciaga, Givenchy and everyday brands you love, like Bath & Body Works, Converse, Nike, Polo Ralph Lauren and Fabletics. Desert Hills Premium Outlets will offer all registered participants an exclusive shopping experience which includes a Welcome Bag, Digital Coupon Book, Swag, and Specialty Experiences. How to Book: Log in to your GWS account page to find booking links. Limited availability. Reservations are required to secure your spot on the coach. For those choosing the self-drive option, reservations are required to obtain the discounts and amenities provided by Desert Hills Premium Outlets. Cost: Free for all GWS attendees Cancellation: For those registered to transfer via the provided coach, request any cancellations 7 days in advance. Otherwise, no cancellation fees are applicable.