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Media Who Qualifies to Attend? To be qualified, media must be: Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor . Suppliers pay their registration fee and expect to discuss and sell their products or services with the media. Go West Summit now offers a Tech and Marketing Provider registration designed for companies looking to sell their products and services to suppliers during Marketplace. What's Included: One set of pre-scheduled appointments (if registered before the appointment selection process closes) Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates (if registered before the reservation cut-off date) FAM Trip consideration “Best of the West” itineraries Access to Destination Day activities How to Register: Media are invited to register for $245 . Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Cancellation Policy: Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register

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Event Sponsors Become an event partner! Check out our Complete Sponsor Menu, and let's talk! Click on the logos below to visit the sponsor's website 2026 Destination Sponsor $20,000 Title Sponsor 2026 Principal Sponsors BWH Hotel Group Sponsor page 2026 State Sponsors 2026 Host State 2026 West Sponsors 2026 Event Sponsors 2026 Host Hotel

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. MARCH 31- APRIL 4, 2026 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 37-year track record speaks for itself, as evidenced by the 2025 post-event survey, which revealed that attending buyers expect to bring 22.6 million visitors into the US over the next 18 months. Supplier attendees averaged 42 Marketplace appointments each, with an astounding 1:1.5 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures March 31 - April 4, 2026 in Las Vegas, Nevada. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the American West. Watch the 2025 event s lideshow to see who joined us this year in Palm Springs: "Colorado Springs loves attending Go West Summit. It's a well-organized and productive show for suppliers, buyers and media. The events, meals and excursions are great for networking and getting to know the host city. See you in Las Vegas! " -Amy , Visit Colorado Springs Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive 46 pre-scheduled appointments through our user-friendly and efficient custom matching software. This software is designed to maximize your meeting experience. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River, as well as Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

Suppliers Who Qualifies to Attend? Tourism suppliers are CVBs, lodging properties, winter and summer resorts, adventure outfitters, shopping facilities, attractions, air tour, state tourism office or other DMO, sightseeing and transportation providers from U.S. States West of the Mississippi River: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Iowa, Idaho, Kansas, Louisiana, Minnesota, Missouri, Montana, Nevada, New Mexico, Nebraska, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, & Wyoming. We also welcome suppliers from Western Canada and Mexico to attend. What's Included: One set of pre—scheduled appointments (if registered before the appointment selection process closes.) Comprehensive digital resource manual with full contact information. Discounted hotel room rates (if registered before the reservation cut-off date.) One breakfast, three lunches, and evening events with fun, food, and networking! Access to Destination Day Activities. How to Register: Suppliers are invited to register at the standard rate of $3,695. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Secondary registrations are available at a discounted rate of $2,300 and can be found on the primary registrant's landing page, under the Registrations Tab . Secondary delegates share their set of appointments with the primary registrant. Because Marketplace tables only accommodate two chairs, one secondary registration is permitted per primary registrant's account. Three Options to Pay: Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Pay today with a debit or credit card. Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here.

Media Registration Why Go West Summit? Face-to-face networking. Nothing replaces networking opportunities like a face-to-face, physical event. Network like a boss with multiple events designed to get you connected with the right people. Improved matching—system gives you more control. Go West Summit has upgraded and streamlined our appointment matching process to allow registrants the ability to view specific appointment opportunities and request a meeting – no more waiting for a final appointment schedule. Companies are ready to meet YOU! Responses to our 2025 post-event survey show attending buyers expect to bring over 22.6 million visitors into the US over the next 18 months, with attendees averaging 42 appointments each! Media attendees can choose EXACTLY whom they want to meet thanks to our easy-to-use direct scheduling platform. No gimmicks — just business! It’s simple: Go West Summit is dedicated to presenting an event that focuses on connecting suppliers with buyers and media from around the planet. Media registration details here .

When: Friday, January 10, First Tram up at 10:00 am. Last Tram up at 8:00 pm. Last Tram down at 9:30 pm. Where: Palm Springs Aerial Tramway 1 Tramway Road, Palm Springs, CA 92262. Experience: During the approximately ten-minute journey, tram cars rotate slowly, offering picturesque and spectacular vistas of the valley floor below. Once you reach the Mountain Station—elevation 8,516 feet—enjoy two restaurants, observation decks, natural history museum, two documentary theaters, a gift shop and over 50 miles of hiking trails. Please note that guests are responsible for their own transportation to and from The Aerial Tramway. How to Book: Show your GWS name badge at Aerial Tramway ticket booth for your complimentary ticket. Advance reservations are NOT required. Cost: Free for all Go West Summit attendees. You must show your badge to access this experience, no exceptions. Non-badge holders and guests may pay on-site.

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When: Friday, January 10, 2025 Tee Times staggered between 11:40AM - 12:20PM Where: Desert Willow Golf Resort 38-995 Desert Willow Dr. Palm Desert, CA 92260 Experience: The inaugural Go West Summit Golf Experience at Desert Willow Golf Resort will be more than just a great day out on the links but will serve as an extension of your valuable business development meetings during the Summit itself. Our networking format will pair up golfers of all levels as well as non-golfers for a day of friendly camaraderie and valuable relationship building through strategically aligned buyer and supplier foursome pairings for business development matchmaking. Please note that guests are responsible for their own transportation to and from Desert Willow Golf Resort. How to Book: Log in to your GWS account page to find booking links. Cost: An attractive $125 green fee ($100 off regular rates for January), will secure your spot on this beautiful desert course and enhance your productive business appointments from the Summit itself.

Privacy Policy At International Tourism Marketing, we recognize the importance of privacy to our website visitors and event registrants. This privacy policy explains what type of information is collected from you and how International Tourism Marketing utilizes it. By registering, you confirm that you have read and understood this privacy policy. Collecting Your Data for Registration, Hotel Bookings, other Sign Up Purposes, and to Market Future Company Events At times users are asked to provide personal information to register for Go West Summit, a particular activity or FAM or to make your hotel reservation. This information may include the user's name, company, mailing address, billing address, telephone and fax numbers, email address, travel details, credit card information and certain preference information. We collect this information in order to process your request as accurately as possible. This information will be used to communicate your confirmation documents, agenda and schedule changes that may arise, to send you Summit updates, to complete your Summit registration including your listing in our delegate directory, and to assist in scheduling your appointment selections for the Summit. International Tourism Marketing values its customers' privacy. Customer-specific information will be disclosed only for hotel, transportation, activity and FAM registration and for conference materials. International Tourism Marketing will collect your data so that we and our third party partners can market and ask for your participation in future International Tourism Marketing events. Marketing future events may include emailing past registrants with information about registration, advertising, or sponsorships related to the event. Who Qualifies to Attend This site may, from time to time, provide links to sites operated by third parties. These sites are governed by different privacy policies. Please review the privacy policies of these sites. International Tourism Marketing cannot be held responsible for personal information you voluntarily disclosed to third parties. Please safeguard your personal information. Copyright and Trademark Notice The contents of this internet site are owned and controlled by International Tourism Marketing. International Tourism Marketing reserves all intellectual property rights. No license is granted with respect to use of these rights. International Tourism Marketing, Go West Summit, Go Native Summit, and Go China Summit (among others), are service marks owned by International Tourism Marketing. Unauthorized use of these service marks is prohibited. Restriction of Liability The information, products, and services published on this website may include inaccuracies or typographical errors. Changes are periodically made to the information provided. International Tourism Marketing and/or its service providers may make improvements and/or changes to this website at any time. How Do We Store Your Data? All information gathered is stored on a secure server (web1.gowestsummit.com) - Statick IP - 216.15.245.198. Opting Out You have the right at any time to stop International Tourism Marketing from contacting you for marketing purposes. If you no longer wish to be contacted, simply click here to unsubscribe. What Are Your Data Protection Rights? International Tourism Marketing would like to make sure you are fully aware of all of your data protection rights. Every registrant is entitled to the following: The right to access - You have the right to request International Tourism Marketing for copies of your personal data. The right to rectification - You have the right to request that International Tourism Marketing correct any information you believe is inaccurate. You also have the right to request International Tourism Marketing to complete information you believe is incomplete.

How To Summit Glossary of Terms Click here to open a handy PDF that will help you navigate your way through all the industry-specific terms used at Go West Summit. Preparing for Go West Summit How to Summit Webinar: We presented an hour-long webinar designed to increase your chances of a successful Summit. Click here to view the recording on YouTube. You can view the 2025 How to Summit presentation here . Click here for our tips for a successful Summit to help you get the most business out of this event. Click here for a helpful checklist of what you will need to be prepared for the Summit. Preparing for Appointments Our improved matching system gives you more control! Go West Summit has created an innovative alternative to traditional meeting formats that allows you to view customizable appointment opportunities and request a meeting; and no more waiting for a final appointment schedule! About a month before Go West Summit, appointment schedules open, allowing attendees to log in to their accounts, set their break times, review company profiles, and request meetings for the two-day Marketplace. Attendees register right up to the start of Go West Summit, so check back regularly to view new incoming requests or make changes to your schedule. Appointment scheduling closes the week before the Summit, so attendees already know who they will be meeting with before they travel. Click here to learn how to review companies to meet with, select appointments, and approve appointment requests. A consolidated cheat sheet can be found here . Click here to open an informational PDF describing how to prepare for your appointments at Go West Summit, "Your Appointment Schedule is Finalized...Now What?" See a sample profile sheet here . See a sample DMO lead sheet here . See a sample Supplier lead sheet here . Go West Summit Week Go West Summit kicks off with Education Day on Wednesday, April 1st, 2026, with expert panels, speakers and forums on various travel/ tourism topics and trends in the industry. This day also includes lunch, state caucuses, a How to Summit class for first-time attendees, and a site tour of nearby hotels and attractions for buyers and journalists. The day concludes with the evening Welcome Reception, open to all Go West Summit attendees. The heart and soul of Go West Summit is the two-day Marketplace ( Thursday, April 2nd through Friday, April 3rd). Suppliers will use their appointment schedule to visit buyers, media, and tech & marketing providers at their tables for 12-minute meetings. There are a total of 73 appointment slots over the two-day Marketplace. Not able to schedule an appointment with someone? Use our hour-long Speed Appointment Session on Friday afternoon to meet buyers, journalists and TMPs at their tables for one hour of unscheduled 5-minute appointments. All attendees are invited to the Friday evening Closing Reception to celebrate the conclusion of Marketplace, enjoy the company of new friends, and toast to another successful Summit. Don't head home too quickly! On Saturday, April 4th, Destination Day offers attendees the opportunity to explore Las Vegas by offering discounted tickets or free admission to some truly incredible experiences. For additional information about Go West Summit week, visit our Timeline and Agenda page. After Go West Partnerships take time, and follow-up is key to maintaining long-term relationships. Go West Summit makes it easy to download delegate contact information so you can continue to connect and grow your business after Go West Summit concludes. Downloads are available on appointment-taking attendee landing pages once appointment selection opens. Remember to also download the Digital Resource Manual of company profiles and contact information to aid in your follow-up.

Technology & Marketing Providers Who Qualifies to Attend? Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. What's Included: One set of pre-scheduled Marketplace appointments. A table in Marketplace alongside tour operator and media delegates. Comprehensive digital resource manual with attendee contact information. Discounted hotel room rates (if registered before the reservation cut-off date). One breakfast, three lunches, and evening networking events with fun, food, and entertainment! Access to Destination Day activities. It is important to note: Suppliers have the option to opt out of appointments with technology and marketing providers. Therefore, not all companies will be available to schedule Marketplace appointments. Tech & marketing companies do not have the option to schedule Marketplace appointments with tour operators. Those wishing to schedule appointments with buyers and media must register as suppliers. We encourage you to contact companies unavailable for Marketplace appointments directly using the provided delegate contact information to connect before, during and after Go West Summit. Add Some Visibility: Technology & marketing registrants can expand their visibility by adding on a Supplier Lounge Sponsorship at a discounted rate (formerly the Mountain Sponsorship). In addition to the deliverables above, Supplier Lounge Sponsors will receive: A table and exhibit space in the Supplier Lounge break area. Early access to the attendee database for earlier outreach and better results during the Summit. Logo inclusion above your profile in the digital resource manual. Recognition on GWS sponsor page of the website and resource manual. One article in the GWS newsletter, distributed to our database of 5,000 tourism industry contacts. Sponsor ribbon on name badge. How to Register: Technology and Marketing Providers are invited to register at the standard registration rate of $2,000 . Those looking to increase their visibility, register with a Supplier Lounge Sponsorship for $3,500. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. Three Options to Pay: Pay with a debit or credit card. Select ACH payment to receive a link to the ACH payment portal. Click the option to be invoiced and pay via check. Standard Registration Register Registration & Supplier Lounge Sponsorship Register Cancellation Policy Attendees who wish to cancel on or before February 2, 2026: Full refund (less a $75 processing fee) February 3, 2026- March 2, 2026: 50% refund will be granted. No refunds after March 3, 2026, for no—shows or “acts of God.” Cancellation requests must be sent here.