FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Please request participation in one of our other fabulous FAMs. Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the FAM trip. Attendees are responsible for their own transportation home from Las Vegas, Nevada on Tuesday, April 7th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW RQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Post-FAM organizers will transport you from Go West Summit Las Vegas to the start of the trip. Attendees are responsible for their own transportation home from Salt Lake City, Utah, on Thursday, April 9th. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS PLEASE NOTE THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. REQUEST YOUR SEAT ON ANOTHER FABULOUS GWS 2026 FAM TRIP. FAM Trip attendees are required to arrange their own transportation to arrive in Durango, Colorado on Friday, March 27th. Transportation will be provided throughout the journey, and will end in Las Vegas on Tuesday, March 31st. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

When: Friday, January 10, 2025 Times vary. Tours may last up to 3 hours. Where: All tours start and end at the Renaissance Palm Springs. Desert Adventures ' Jeeps will pick up and drop off at the front drive of the hotel. Experience: Ride the Big Red Jeeps to see astonishing sites in the beautiful desert. Explore the twisted and tormented landscape of the San Andreas Fault. Travel to a natural palm oasis. Learn about Indian culture, plants, animals, and geology as you ride across the sun kissed desert. Choose between the Indian Canyons tour or the San Andreas Fault tour. Helpful Hints: Indian Canyons Tours offers light hiking and is located near downtown Palm Springs. San Andreas Fault tours begin and end near the city of Indio, which is a 30-minute drive from downtown Palm Springs. How to Book: Log in to your GWS account page to find booking links. Limited availability. A credit card will be required at the time of booking. Cost: Suppliers: $180 Buyers: $150 Price includes pickup and dropoff from the Renaissance. Cancellation: To avoid a cancellation penalty, all cancellations must be received more than 48-hours in advance.

OVERVIEW Overview - Internationally Based tour operator or wholesaler - US-Based receptive operator - Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multiday tours to Go West Summit states and produce a brochure and/or website promoting these tours. Western US, Canada and Mexico-based suppliers offering a tourism product or service that serves the needs of our tour operators are welcome to attend as a primary registrant. Journalist and travel writers looking to publish work and promote travel to Western US and Canada. Technology companies, marketing firms, and advertisers looking to sell their products to DMOs, hotels, attractions and other tourism suppliers of the American West. Photo credits, left to right: Visit Idaho—Coeur d’Alene Resort, Idaho Tourism—Boise Foothills, Capital City Market, The Sphere Las Vegas Top image courtesy Visit Galveston

TIMELINE AND AGENDA Timeline and Agenda Image courtesy Visit Galveston Galveston Island, Texas 2027 Pre-Event Timeline June 1, 2026 — Registration opens for Go West Summit 2027 - Galveston Island, Texas. June 22, 2026 - Supplier Early bird registration ends. Early bird registration must be paid in full by August 31st, 2026, to receive the discount. January 22, 2027 —2:00 - 3:00 PM (MST) How To Summit 101 Webinar. Perfect for first-time attendees or those looking to pick up some tips and tricks, this online session covers the basics of navigating Go West Summit. Watch the 2026 webinar here. January 25, 2027 — Deadline to modify company profiles. Changes to your online profile made after this date may not be reflected in the Digital Resource Manual. January 25, 2027 —Advertising artwork deadline. January 27, 2027 —Hotel room reservation cut-off date. January 29, 2027 — 2:00 - 3:00 PM (MST) How To Summit Appointment Deep Dive Webinar. Picking up where the 101 seminar left off, we will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on February 5th. Watch the 2026 Webinar here. February 5, 2027 —Appointment selection opens. Click here for more details. February 22, 2027 —Deadline to modify appointment schedules. -Go West Summit Week- Saturday, February 27, 2027 —On-site check-in desk opens for Go West Summit 2027 At The Galveston Island Convention Center. Sunday, February 28, 2027 —Education Day. Monday, March 1, 2027 —Marketplace 1 & 2. Tuesday, March 2, 2027 —Marketplace 3 & 4. Wednesday, March 3, 2027 —Destination Day. Go West Summit 2027- Galveston Island Agenda Saturday, February 27th 1:00 p.m. - 5:30 p.m. Go West Summit Registration Galveston Island Convention Center at the San Luis Resort Pick up your event credentials and meet the staff. 5:30 p.m. - 7:30 p.m. Buyer Welcome Reception Location announced soon Open to all buyers and media. Additional details will be announced soon. Sunday, February 28th — Education Day 7:00 a.m. - 5:30 p.m. Go West Summit Registration Galveston Island Convention Center at the San Luis Resort 7:30 a.m. - 4:30 p.m. Join our Galveston Island hosts for an exciting day of exploring the island with multiple site visits and world-class entertainment! Buyer and Media delegates can register this fall through their Go West Summit account page. Buyer Site Tour 8:00 a.m. - 9:10 a.m. State Caucus Sessions Galveston Island Convention Center at the San Luis Resort A list of State partners holding a caucus will be announced soon. 9:15 a.m. - 10:30 a.m. Education Session Morning Education Session Grand Ballroom C Galveston Island Convention Center at the San Luis Resort Additional details coming soon. 10:40 a.m. - 11:50 a.m. Education Session Morning Education Session Grand Ballroom Galveston Island Convention Center at the San Luis Resort 12:00 p.m. - 1:15 p.m. Lunch - Sponsored by Brand USA Grand Ballroom A&B Galveston Island Convention Center at the San Luis Resort 1:30 p.m. - 2:30 p.m. Education Session Afternoon Education Session Grand Ballroom C Galveston Island Convention Center at the San Luis Resort Additional details coming soon. 1:30 p.m. - 2:30 p.m. Education Session Afternoon Education Session Galleon Room Galveston Island Convention Center at the San Luis Resort 2:40 p.m. - 3:30 p.m. Education Session Afternoon Education Session Grand Ballroom C Galveston Island Convention Center at the San Luis Resort 2:40 p.m. - 3:30 p.m. Education Session Afternoon Education Session Galleon Room Galveston Island Convention Center at the San Luis Resort 3:40 p.m. - 4:30 p.m. Education Session Afternoon Education Session Grand Ballroom C Galveston Island Convention Center at the San Luis Resort Additional details coming soon. 4:40 p.m. - 5:15 p.m. Education Session How to Summit - "Now That We're Here- What to Expect?" Grand Ballroom C Galveston Island Convention Center at the San Luis Resort Now that you are here, what do you do!? Let us help you prepare for tomorrow’s appointments. Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit and is ideal for first-time attendees. Moderated by Barb Bowman , CEO, Bowman & Associates, LLC, Lisa Bruening , Visit Denver, and Francisco Campos , Gate One Travel. ** January 22nd, 2027, How To Summit 101– Virtual Seminar Increase your chances of a successful Summit! Perfect for first-time attendees, this session covers the basics of navigating Go West Summit. GWS Vice President Bob Rebello, along with Barb Bowman of Bowman and Associates, and Lena Ross of America 4 You, will teach you everything you need to know about what to expect during Go West Summit 2026...... Learn everything from presenting your business card, to creative appointment tips. View the 2026 video HERE ** January 29th, 2027, How To Summit Appointment Deep Dive– Virtual Seminar Picking up where the 101 seminar left off, GWS Vice President Bob Rebello, along with Visit Denver's Lisa Bruening, will delve into the online appointment selection process. Learn how to set breaks, request and receive meetings, and fill up your Marketplace schedule. Be prepared for when appointment selection opens on February 5th, 2027. View the 2026 video HERE 6:30 p.m. - 8:30 p.m. Opening Reception Location announced soon WELCOME ALL ATTENDEES TO GO WEST SUMMIT 2027! Galveston Island and its partners are excited to welcome you to this beautiful coastal destination. Additional details will be announced soon. Monday, March 1st- Marketplace 7:00 a.m. - 5:30 p.m. Go West Summit Registration Galveston Island Convention Center at the San Luis Resort 8:00 a.m. - 12:00 p.m. Marketplace I Exhibit Hall B Galveston Island Convention Center at the San Luis Resort This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:00 p.m. Lunch Presented by BWH Hotels Grand Ballroom A&B Galveston Island Convention Center at the San Luis Resort 1:00 p.m. - 5:30 p.m. Marketplace II Exhibit Hall B Galveston Island Convention Center at the San Luis Resort The second of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. Evening On Your Own Use this free night to explore Galveston Island while establishing a relationship with a potential client or customer—ask them to join you for dinner! Tuesday, March 2nd- Marketplace 7:00 a.m. - 5:30 p.m. Go West Summit Registration Galveston Island Convention Center at the San Luis Resort 7:45 a.m. - 8:50 a.m. The BIG REVEAL Breakfast Grand Ballroom A&B Galveston Island Convention Center at the San Luis Resort Presented by our 2028 Go West Summit destination host. Don't miss the excitement as our next host is revealed! 9:00 a.m. - 12:00 p.m. Marketplace III Exhibit Hall B Galveston Island Convention Center at the San Luis Resort The third of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments. 12:00 p.m. - 1:10 p.m. Lunch Grand Ballroom A&B Galveston Island Convention Center at the San Luis Resort 1:15 p.m. - 2:15 p.m. Speed Appointment Session Exhibit Hall B Galveston Island Convention Center at the San Luis Resort Couldn't schedule an appointment with a buyer? Use this time to meet buyers and journalists at their tables for one hour of unscheduled 5-minute appointments. 2:15 p.m. - 5:30 p.m. Marketplace IV Exhibit Hall B Galveston Island Convention Center at the San Luis Resort The final Marketplace session featuring 12-minute, one-on-one, pre-scheduled appointments. 6:30 p.m. - 9:00 p.m. Closing Event Location Announced soon Join Visit Galveston and Travel Texas as we say so long to Go West Summit 2027. Additional details will be announced soon. Wednesday, March 3rd — Destination Day Destination Day offers all Go West Summit attendees the opportunity to explore Galveston Island by offering discounted tickets or free admission to some truly incredible experiences. Details will be announced soon . FAM Trips Buyers and journalists are invited to explore destinations and hotels across the American West before and after the show. Several multiday excursions are offered to registered delegates. Request participation on your GWS account page.

FAM Trips THS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Please request participation in one of our other fabulous FAMs. FAM Trip attendees are required to arrange their own transportation to arrive in Las Vegas, Nevada on Sunday, March 29, 2026. The FAM will conclude in Las Vegas on Tuesday, March 31st. Participants are responsible for their own accommodations after the FAM trip concludes. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

FAM Trips THIS FAM IS NO LONGER ACCEPTING NEW REQUESTS THIS FAM TRIP IS FULL AND NO LONGER ACCEPTING NEW REQUESTS. Please request participation in one of our other fabulous FAMs. FAM Trip attendees are required to arrange their own transportation to arrive in Reno, Nevada by 5:00 PM on Friday, March 27th, 2026. At the end of the FAM, organizers will then fly attendees to the start of Go West Summit. Participants are responsible for their own accommodations once they arrive in Las Vegas on Monday, March 3oth. All requests are subject to approval by each FAM trip organizer. FAM itineraries are subject to change. Participation in FAM trips requires buyers to complete the entire FAM trip. Late arrival and early departure requests will not be honored. FAM trips are coordinated by and requests are reviewed by the agency in which the event takes place. Go West Summit is not granted any approval rights since they neither created nor administered them. Each agency has been asked by their partners to first grant permission to buyers and journalists representing their key markets before considering requests outside those markets, so be sure your profile is accurate and up-to-date before submitting your requests.

International Tourism Marketing, Inc. (ITM), founded in 1990 by Mary Motsenbocker, offers marketing services in the Western U.S. We in tour operator relationships, airline marketing, airport route development, public relations, and event coordination. ITM also produces the Go West Summit, a top travel trade event connecting western U.S. suppliers with international and U.S. tour operators to boost regional tourism. FEBRUARY 27 - MARCH 3, 2027 No Gimmicks — Just Business Go West Summit is dedicated to connecting tourism industry suppliers with buyers and media from all over the world. Unlike other events, we focus solely on business-building and do not include superfluous activities. Our 38-year track record speaks for itself, as evidenced by the 2026 post-event survey, which revealed that attending buyers expect to bring nearly 3.5 million visitors into the US over the next 18 months. Supplier attendees averaged 40 Marketplace appointments each, with an astounding 1:1.6 buyer-to-supplier ratio. Don't be swayed by flashy gimmicks; invest your time and money in a proven event format that delivers results. Go West to build business. Go West Summit is set to deliver an extraordinary B2B tourism business experience paired with exciting adventures next February 27th - March 3rd, on Galveston Island, Texas. The event is designed to unite top-notch global tour operators with niche suppliers who offer tourism-related products or services in the Western United States and Canada. Watch the 2026 event s lideshow to see who joined us this year in Las Vegas: "The entire event was so perfectly organized, and it was truly a successful and worthwhile Summit. For me personally and CANUSA in general, it provided many valuable contacts and insightful conversations." -Tabea , Canusa Why Go West? Go West Summit is the ultimate destination for both domestic and international tour operators seeking to create and sustain an American West tourism experience. For nearly four decades, Go West Summit has consistently produced positive outcomes, serving as a platform where lucrative, enduring partnerships are established. We are proud to partner with the U.S. Commercial Service who assist in sourcing tour operators representing markets across the globe through their Trade Event Partnership Program. On average, Suppliers can expect to receive around 40 pre-scheduled appointments through our user-friendly and efficient custom matching software. However, requesting appointments early and checking back regularly can result in a near-full schedule of 73 appointment opportunities. This software is designed to maximize your meeting experience by giving you full control over your appointment schedule. By matching tour operators from all over the world with suppliers based in the western United States and Canada, we create a business-friendly environment that increases your ROI. Who Qualifies to Attend? Buyers Internationally based tour operator or wholesaler US-based receptive operator Domestic tour operator All buyers must be an established operator selling pre-packaged or customized multi-day tours to Go West Summit states and produce a brochure and/or website promoting these tours. Tourism Suppliers Suppliers from US states West of the Mississippi River. Suppliers from Western Canada and Mexico. Go West Summit partners with the following State Destination Marketing Organizations: ALASKA IDAHO NEW MEXICO TEXAS ARIZONA MISSOURI NORTH DAKOTA UTAH CALIFORNIA MONTANA OKLAHOMA WASHINGTON COLORADO NEBRASKA OREGON WYOMING HAWAII NEVADA SOUTH DAKOTA Pre-Qualified Media Pre-qualified travel writers and media interested in covering the American West in are invited to register. Technology & Marketing Providers A limited number of registrations are available to technology companies, marketing providers and advertisers looking to sell their products to suppliers during Marketplace.

State Itineraries Click the state names below to view specially designed itineraries for our State Partners! Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button

When: Friday, January 10, First Tram up at 10:00 am. Last Tram up at 8:00 pm. Last Tram down at 9:30 pm. Where: Palm Springs Aerial Tramway 1 Tramway Road, Palm Springs, CA 92262. Experience: During the approximately ten-minute journey, tram cars rotate slowly, offering picturesque and spectacular vistas of the valley floor below. Once you reach the Mountain Station—elevation 8,516 feet—enjoy two restaurants, observation decks, natural history museum, two documentary theaters, a gift shop and over 50 miles of hiking trails. Please note that guests are responsible for their own transportation to and from The Aerial Tramway. How to Book: Show your GWS name badge at Aerial Tramway ticket booth for your complimentary ticket. Advance reservations are NOT required. Cost: Free for all Go West Summit attendees. You must show your badge to access this experience, no exceptions. Non-badge holders and guests may pay on-site.

Media Who Qualifies to Attend? To be qualified, media must be: Journalists who cater to an international audience Able to provide distribution/readership information upon registering Able to provide previous examples of published works* upon request for qualification purposes * Published works must be about travel within the American West. Media are expressly forbidden to sell advertising to suppliers while on the floor . Suppliers pay their registration fee and expect to discuss and sell their products or services with the media. Go West Summit now offers a Tech and Marketing Provider registration designed for companies looking to sell their products and services to suppliers during Marketplace. What's Included: One set of pre-scheduled appointments (if registered before the appointment selection process closes) Delegate profile directory One breakfast, three lunches, and evening events with fun, food, and dancing! Discounted hotel room rates (if registered before the reservation cut-off date) FAM Trip consideration “Best of the West” itineraries Access to Destination Day activities How to Register: Media are welcome to register at the rate of $295. Click the registration button below to complete your registration form and submit your payment. You will receive an email confirmation that includes instructions as well as other important Go West Summit information. REGISTRATION BEGINS JUNE 1ST Cancellation Policy: Attendees who wish to cancel on or before December 27, 2026: Full refund (less a $75 processing fee) December 28, 2026 - January 24, 2027: 50% refund will be granted. No refunds after January 25, 2027, for no—shows or “acts of God.” Cancellation requests must be sent here. Required Presence: Future attendance at Go West Summit will be reviewed for those who cancel immediately after being declined for FAM trips, do not honor scheduled appointments, or use their appointment time inappropriately. Register