Event Agenda

2019 Maps and Table Layouts

Buyer Table List
Marketplace Floor Plan
Supplier Lounge (Sponsor Area)
Downtown Boise City Map

Airport Transportation

All 2019 partner hotels offer free shuttles from the Boise Airport (BOI). Collect your luggage, then find your way across the median to the green curb and hop on your shuttle. Volunteers will be present during high-volume arrivals to help Go West Summit registrants find their way.

On-Site Event Agenda

Sunday, February 24

1:00pm – 5:30pm Go West Summit Registration. Pick up your welcome bag and event credentials in the lobby of the Boise Convention Centre.
5:30pm – 7:30pm Buyer Welcome Reception. Buyers and journalists are invited to join Colorado Tourism Office and Colorado industry partners at Beside Bardenay Restaurant (610 W Grove St) for cocktails and hors d'oeuvres.

Monday, February 25, Education Day

7:00am – 5:30pm Go West Summit Registration. Boise Convention Centre lobby.
8:00am – 2:30pm Boise Site Tour (Buyers Only, Please). Agenda HERE. 8:00 am - Coaches depart at the Hilton Garden Inn and Riverside Hotel. 8:30 am: Coaches depart from the Grove Hotel.
8:00am – 9:10am State Caucus Sessions—Meet with suppliers from your state to discuss the latest news and programs and plan your Go West Summit strategy. Every state sponsor is given the opportunity to present a session, here are the confirmed sessions and their room numbers at the Boise Convention Centre: 
Arizona - Room 110C
California - Room 120AB
Colorado - Room 120C
Idaho - Room 110B South (Starts at 7:30)
Oregon - Room 440
South Dakota - Room 110B North
Utah - Room 110D
Washington - Room 110A North
Wyoming - Room 110A South
9:30am – 10:30am International Travel Forecast 2019

This session is designed to help suppliers focus their international promotion efforts in the right markets using the U.S. Department of Commerce’s data. Which countries had the highest inbound-U.S. visitation? To which states did they travel? Did Go West destinations see declines? What does the future hold for international tourism? Presented by Julie Heizer, Deputy Director, Industry Relations, US Department of Commerce. Presentation available here 

10:40am – 11:50am

Waiter, There’s a Tourist in my Soup!

In this presentation, Michael Erdman, Senior Vice President of Longwoods International will be giving us a glimpse of the fascinating results of their recent study of Americans’ attitudes towards tourists in our own country. The study explores how people feel about increased tourism in their local area, including impacts on the environment, traffic on roads, and social concerns, but also the benefits like jobs and increased economic activity. 

12:00pm – 1:15pm Lunch
1:30pm – 2:30pm

Travel Advocacy in 2019

U.S. Travel Association is the leading voice for the travel industry, working to advance policy that allows travel—and all of America—to thrive. Nan Marchand Beauvois, senior vice president, membership and industry relations, will provide an overview of several top advocacy priorities and activities for 2019 that aim to increase inbound travel, enhance security and efficiency, improve our nation’s mobility and better connect our industry. Presentation available here. Embedded videos available here and here

1:30pm – 2:30pm

Understanding New National Park Requirements for Our International Guests

In an effort to address the backlog of maintenance and repair needs for our national parks, the National Park Service has introduced new requirements and fees for commercial tour operators. Join our panel for a discussion on how to ensure our national parks remain viable partners in the inbound travel experience with dedicated funding for the much needed infrastructure and reasonable costs for group and individual visitors. This session will address the new CUA (Commercial Use Authorization) requirements for commercial tour and motorcoach operators that will go into effect October 1, 2019. 

2:40pm – 3:30pm

If Content is King, then Social Media is Its Knight in Shining Armor

Learn how to effectively reach millions of potential customers with engaging, organic content and efficient ways to target your audience through paid advertising. In this session, Crystal Stewart and Ben Waymire will prioritize three approaches to introduce your brand to your target customers and get them to take action. Presentation available here 

2:40pm – 3:30pm

Disruption, Misperceptions and How to Beat 800 Pound Gorillas

Today’s consumers are bombarded daily with innumerable marketing messages. This session will explore how you can break through, be noticed and be memorable, and how to combat misperceptions when the odds seem insurmountable. Presentation available here 

3:40pm – 4:30pm

Latin-American Tourism Markets

Latin America is one of the biggest inbound markets for the United States. Historically, passengers have primarily visited U.S. coastal cities, but are now looking for new experiences and destinations to visit. The importance of understanding Latin-American passengers, their travel preferences, cultural differences and other key factors is fundamental to opening these markets and driving future growth. Presented by Monica Barrera-Pansini, owner of Mundo Ski, and Gail Fernandez, owner of Andar de Viaje magazine. 

3:40pm – 4:30pm

How to Effectively Work with Inbound Operators in the 2020’s

In this session Peter van Berkel will explore how DMC’s, Hotel Companies, Attractions and Transportation providers can work successfully with Inbound Operators in a quickly changing environment and be ready for the new changes and challenges that the 2020’s will bring us and we have to prepare for. Special attention will be given to distribution models and the added value that selecting the right partners will bring. 

4:40pm – 5:15pm


Increase your chances of a successful summit! Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit. Presented by Barbara Bowman, Bowman and Associates, and Lena Ross, America 4 You. Room 410

5:30pm – 8:30pm Idaho State Museum Opening Reception

This newly-opened museum focuses on the relationship of Idaho’s land and people and how they have shaped each other over time.  All-new exhibitions tell Idaho’s story through immersive experiences. Two important cultures will be highlighted through food and entertainment: The modern Coeur d’Alene Tribe is the sum of uncounted centuries of untold generations. “They are who they always were and who they will always be.” The Basque people found their way to Idaho from Northern Spain in the late 1800’s, settling in Idaho where their culture would thrive. The Basque District is a symbol of resilience and survival for an enduring community.

Tuesday, February 26

7:00am – 5:30pm Go West Summit Registration - Boise Convention Centre
7:00am – 9:00am Pastry and Beverage Break
8:00am – 8:55am Speed Appointment Session—Suppliers meet with buyers during these 5-minute non-scheduled appointments. Cash giveaway raffle for participating buyers! Marketplace floor plan available here. Buyer table list available here
9:00am – 5:30pm Supplier Lounge—Collect your thoughts and prepare for your next meeting. Supplier Lounge floor plan available here
9:00am – 12:00pm Marketplace I — This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments.
12:00pm – 1:00pm Lunch
1:10pm – 5:30pm Marketplace II
Evening On Your Own

Use this free night to establish a relationship with a potential client or customer—ask them to join you for dinner! Visit the on-site Boise information desk for ideas before exploring local cafés and restaurants.

Wednesday, February 27

7:00am – 5:30pm Go West Summit Registration
7:45am – 8:50am Breakfast — Presented by the 2020 Go West Summit destination host.
9:00am – 5:30pm Supplier Lounge
9:00am – 12:00pm Marketplace III
12:00pm – 1:10pm Lunch
1:15pm – 5:30pm Marketplace IV
6:00pm – 9:00pm JUMP - Jack's Urban Meeting Place Closing Reception

A lively community center in the heart of downtown, offers explorative play opportunities and home to a large collection of vintage tractors. All are located on a park-like setting with unique views of the city and surrounding mountains. Jack Simplot was an Idaho entrepreneur who saw potential where others did not and was the largest producer of French fries sold at McDonald’s Restaurants. Only fitting that Idaho fare will include a taste of our famous Idaho potatoes.

Thursday, February 28, Adventure Day

All Attendees Welcome! Sign up for tours from your user landing (login) page


Buyers are invited to explore Idaho and the surrounding area before and after the show. Several multi-day excursions will be offered to help you discover what this region of the American West has to offer. All Adventure Day coaches will pick up at the Grove Hotel.