Event Agenda

On-Site Event Agenda

Monday, March 23

1:00pm – 5:30pm Go West Summit Registration. Pick up your welcome bag and event credentials at the Oregon Convention Center.
6:00pm – 8:00pm Buyer Welcome Reception. Sponsored by our hosts, Travel Oregon and Travel Portland. Jupiter NEXT (900 E Burnside Street)

Tuesday, March 24 - Education Day

7:00am – 5:30pm Go West Summit Registration. Oregon Convention Center.
8:00am – 3:00pm Portland Site Tour (Buyers Only, Please). Details here. Log in to submit your RSVP.
8:00am – 9:10am State Caucus Sessions — Meet with suppliers from your state to discuss the latest news and programs and plan your Go West Summit strategy. Every state sponsor is given the opportunity to present a session.
9:30am – 10:30am International Travel Forecast 2020

This session is designed to help suppliers focus their international promotion efforts in the right markets using the U.S. Department of Commerce’s data. Which countries had the highest inbound-U.S. visitation? To which states did they travel? Did Go West destinations see declines? What does the future hold for international tourism? Presented by Julie Heizer, Deputy Director, Industry Relations, US Department of Commerce. Room D140

10:40am – 11:50am

National Parks Panel

Presented by Lisa Simon, Executive Director, International Inbound Travel Association; Peter van Berkel, President, Travalco; Gary Schluter, Founder, Rocky Mountain Holiday Tours. Room D140

12:00pm – 1:15pm Lunch
1:30pm – 2:30pm

Protecting Our Natural Advantage

This session will examine how the tourism industry can band together to prevent overcrowding and manage visitor pressures in a positive way. Presented by Cathy Ritter, Director, Colorado Tourism Office. Room D135

1:30pm – 2:30pm

Go South at Go West: A Look at Latin America as a Viable and Sustainable Market

Join us as we explore the amazing potential of the Latin American market. During this session we will examine the geographical diversity of this huge region, look at the socio-political differences and similarities of these countries, understand how these markets behave in tourism development, study the latest trends, share relevant statistics, and assess what the near future looks like for these countries. Presented by Alfredo Gonzalez, Founding Partner, AG Hospitality Group. Room D140

2:40pm – 3:30pm

Ask the Operator Panel

Presented by Graham Bendelow, VP Contracting, Destination America; Cath Pusey, Product Director, America As You Like It; Roselle Masse, Contracting Manager West, World2Meet. Room D140

2:40pm – 3:30pm


Presented by Chrystal Denys, Commercial Specialist, U.S. Embassy London. Room D135

3:40pm – 4:30pm

Experienced Supplier Panel: What Works for Us

Presented by Barb Bowman, CEO, Bowman & Associates; Lisa Bruening, Senior Tourism Sales Manager, Visit Denver; Nancy Richardson, Senior International Tourism Specialist, Idaho Division on Tourism; Estela Martinez-Stuart, Director of Tourism, Visit Fort Worth. Room D140

3:40pm – 4:30pm

Trends, Tools and Tactics to Connect with International Travelers

Learn the latest 2020 trends in digital marketing of how to best connect with international visitors. Use global communication tools like Facebook, Instagram, WhatsApp, WeChat and LinkedIn telling your unique destination story to consumers and tour operators. Presented by Florian Herrmann, CEO, Herrmann Global. Room D135

4:40pm – 5:15pm


Increase your chances of a successful summit! Learn everything from presenting your business card, to creative appointment tips. This session covers the basics of navigating Go West Summit. Presented by Barbara Bowman, Bowman and Associates, and Lena Ross, America 4 You. Room D140

5:30pm – 8:30pm

Welcome Reception — The Redd on Salmon Street

Start your Go West Summit with a taste of the Oregon food and drink you’ve been hearing about. At the opening event you’ll tour the regions of Oregon where you can find farm-to-fork foods, try world’s best wines and celebrate the Oregon spirit of fun and adventure. All wrapped up with a hint of magic that makes visitors return to Oregon again and again.
>>Venue information here

Wednesday, March 25

7:00am – 5:30pm Go West Summit Registration
7:00am – 9:00am Pastry and Beverage Break
8:00am – 8:55am Speed Appointment Session — Suppliers meet with buyers during these 5-minute non-scheduled appointments. Cash giveaway raffle for participating buyers!
9:00am – 5:30pm Supplier Lounge — Collect your thoughts and prepare for your next meeting.
9:00am – 12:00pm Marketplace I — This is the first of four Marketplace sessions featuring 12-minute, one-on-one, pre-scheduled appointments.
12:00pm – 1:00pm Lunch
1:10pm – 5:30pm Marketplace II

On Your Own

March is Dining Month in Portland! Use this free night to establish a relationship with a potential client or customer — ask them to join you for dinner, but don't wait to book your reservations! Click here to view a curated list of restaurants Travel Portland pulled together that highlight the best of the city.

Thursday, March 26

7:00am – 5:30pm Go West Summit Registration
7:45am – 8:50am Breakfast — Presented by Visit Anchorage, our 2021 Go West Summit destination host.
9:00am – 5:30pm Supplier Lounge
9:00am – 12:00pm Marketplace III
12:00pm – 1:10pm Lunch
1:15pm – 5:30pm Marketplace IV
6:00pm – 9:00pm Closing Event — McMenamins Crystal Ballroom

The house — and its “floating” dancefloor — will be rocking with Go West delegates dancing to live music Portland-style in the closing event of Go West Summit 2020. McMenamins’ Crystal Ballroom is an iconic venue, listed on the National Register of Historic Places, with floor-to-ceiling arched windows and grand chandeliers and murals of Portlanders who played an important part in the story to become the city we are today. It's so sad to say goodbye, but Travel Portland promises you'll want to return as soon as possible after this night of food, dancing, and networking. The historic Crystal Ballroom — now over a century old — is one of those rare concert halls that can point to a proud, diverse history while also laying claim to an ongoing musical legacy. Every time you enter this majestic ballroom, let your imagination sense the tremors resonating from a century's worth of gatherings, and realize that you are joining a thriving, generations-long procession of show-goers.
>>Venue information here

Friday, March 27 - Adventure Day

All Attendees Welcome! Sign up for tours from your user landing (login) page


Buyers are invited to explore Oregon and the surrounding area before and after the show. Several multi-day excursions will be offered to help you discover what this region of the American West has to offer.