Education Week

You are invited to join Go West Summit and our partners for a week full of virtual education sessions. We are pleased to host TEN free webinars beginning on August 24th. Each session is designed to provide you with the latest data and get you the tools you need to produce results and be successful in this changing environment. Every session will be recorded with links posted here on this page following our virtual marketplace. Please view the schedule below and register today! We hope you can join us. 

Please note all of these sessions are listed as U.S. Mountain Daylight Time (GMT -6:00 hours).

Monday, August 24
11:00am-12:00pm MDT
The Current State of International Travel Carroll Rheem, Brand USA’s Vice President, Research & Analytics leads this session designed to help suppliers focus their international promotion efforts in the right markets using Brand USA’s data. What does the future hold for international tourism? Which countries have the highest inbound-U.S. visitation?

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Monday, August 24
2:00-3:00pm MDT
How to Virtual Summit How to conduct a successful virtual summit! Learn everything from virtual meeting enhancements to creative appointment tips. This session covers the basics of navigating virtual Go West Summit. Presented by Barb Bowman, CEO, Bowman & Associates, LLC; Julianne Fredrick, Director, Tour Colorado; Julie Dufault, International Marketing Manager, Go West Summit.

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Tuesday, August 25
11:00am-12:00pm MDT
Part 1: Destination Resort Situation and Market Update A summary overview of the current situation being encountered by American West destination resorts, first reviewing historical key subjects and key performance indicators, then overlaying the pandemic economy forces that have disrupted business as we’ve known it here-to-for. Presented by Ralf Garrison, Director/Pandemic Economy Specialist, Advisory Group of Denver and Tom Foley, Senior Vice President, Business Process and Analytics, Inntopia/DestiMetrics.

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Tuesday, August 25
2:00-3:00pm MDT
The New Definition of Responsible Tourism This session shares how to care not only for our natural resources and destinations, but for visitors and the people who call those destinations home. Presented by Cathy Ritter, Director, Colorado Tourism Office.

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Wednesday, August 26
9:00am-10:00pm MDT
Connectivity Benefits and Challenges for the Tour Operator Markets Connectivity has been driving change in the travel distribution system in recent years, forcing inbound operators and travel suppliers to adapt their business models to stay competitive. With the number of connectivity solutions available for both buyers and sellers based on business type, size, products and a variety of other factors, it can be confusing at best. Join our panel of inbound operators to hear about the benefits and challenges they’ve experienced and how the travel trade can help shape technology distribution standards in the post-Covid business environment. Presented by Oswaldo Freitas, Owner/Managing Director, Easy Time Travel; Nick Hentschel, COO, AmericanTours International, Lena Ross, Product Development, America 4 You; Faisal Sublaban, President and CEO, Bonotel Exclusive Travel; and moderated by Peter van Berkel, President, Travalco USA.

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Wednesday, August 26
11:00am-12:00pm MDT
Reboot Your International Marketing Plan: 5 Tactics to Consider for Global Travelers in 2021 and 2022 This year has been one of the most challenging years for the global travel industry. While we need to be both realistic and cautiously optimistic, there are a few things you can do right now to bring international travel back to your American West destination in 2021 and 2022. Be prepared to participate in a Q&A Roundtable where you will have the opportunity to ask questions about international research and marketing. Presented by Florian Herrmann, CEO, Herrmann Global & Bob Rebello, Vice President, Go West Summit. 
Click here to send your questions in advance.

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Wednesday, August 26
2:00-3:00pm MDT
National Parks - It's Good News for a Change! Positive news around national parks of late provides a glimmer of hope for the rebound of inbound travel. The National Park Service’s delay of its systemwide tour operator CUA program and the hopeful prospect of much improved park infrastructure due to the passing of the Great American Outdoors Act should give tour operators a positive outlook for the post-pandemic future. Join this session to hear how tour operators and our DMO and Supplier partners can work with the parks through smart programming and best practices to fuel the recovery of the nation’s economy following this health crisis. Presented by Lisa Simon, Executive Director, IITA; Peter van Berkel, President, Travalco; Gary Schluter, Founder, Rocky Mountain Holiday Tours.

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Thursday, August 27
11:00am-12:00pm MDT
Part 2: Pandemic Economy: Roundtable: “All of us together are smarter than any of us individually” Following the establishment of the situation Part 1, Foley and Garrison lead a broader interactive discussion driven by Go West audience participation in a town hall format, and supported by members of the Insights Collective Pandemic Economy Think Tank. Attendees should come prepared to dig into specifics about the challenges, opportunities and emerging best practices related both to the C-19 virus and related economic consequences and result in insights and actionable recommendations for both the governmental and destination leadership and their tourism-dependent businesses.

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Thursday, August 27
2:00-3:00pm MDT
International Tourism in an Aviation-Challenged Environment By addressing real time industry situations at the wholesale and retail level, this session will discuss the current conditions in Latin America, Europe, and Asia. An up-to-date aviation report will cover specific airline developments including the impact on U.S. inbound travel. Finally, this session will provide an expanded tourism and aviation update for China. Presented by Alfredo Gonzalez, President/Founding Partner, AG Hospitality Group & Fernando Harb, Co-Founder, Spotlight Hospitality Solutions.

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Friday, August 28
11:00am-12:00pm MDT
Market Update: Mexico We expect Mexico to be one of the first markets to travel to the United States following the pandemic. This session will deliver insights and information on the Mexico traveler and how to increase visitation from this key market. Presented by Juan Carlos Ruiz, Commercial Specialist - Mexico, U.S. Commercial Service.

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