2011 AGENDA

MONDAY, FEBRUARY 7 — EDUCATION DAY

7:00am - 6:00pm Go West Summit Registration and Boise Information Desk
7:45am - 2:30pm Boise Site Tours (Tour Operators only)
8:00am - 9:10am State Caucus Sessions – Meet with suppliers from your state to discuss the latest news and programs.
9:30am - 10:30am International Travel Forecast 2011 – Presented by Helen Marano, U.S. Department of Commerce’s Office of Travel and Tourism Industries
10:40am - 11:50am Ask the Tour Operator – Moderated Panel Discussion
12:00pm - 1:15pm Luncheon
1:30pm - 2:30pm Trip Planning Trends in International Tourism – Marketing to International visitors and operators via social networks
2:40pm - 3:30pm Secrets to Successfully Attracting Tour Operators – Maximize your effectiveness
3:40pm - 4:30pm Not Just a Visitor Bureau – Getting the most out of your relationship with destination marketing organizations
4:40pm - 5:15pm How-To-Summit – A must for first-tme attendees
Evening† Celebrate Boise’s Basque heritage on the Basque Block, complete with food, wine, and entertainment.

TUESDAY, FEBRUARY 8

7:00am - 5:30pm Go West Summit Registration and Boise Information Desk
7:00am - 9:00am Continental Breakfast
8:00am - 8:55am Speed Appointment Session – Suppliers meet with tour operators in fast-paced 5-minute appointments. Cash giveaway raffle for participating tour operators.
9:00am - 5:30pm Supplier’s Lounge – Collect your thoughts and prepare for your next meeting.
9:00am - 12:00pm Marketplace I – This is the first of four Marketplace Sessions featuring 12-minute, one-on-one appointments.
12:10pm - 1:20pm Luncheon
1:30pm - 5:30pm Marketplace II
Evening† Discover Downtown Boise – Use this free night to establish a relationship with a potential client or customer. Visit the Boise Adventure Day desk before exploring street side cafés and restaurants serving up ethnic, wild game, and local-sourced favorites.

WEDNESDAY, FEBRUARY 9

7:00am - 5:30pm Go West Summit Registration and Boise Information Desk
7:45am - 8:50am Breakfast – Presented by the 2012 Go West Summit destination host
9:00am - 5:30pm Supplier’s Lounge
9:00am - 12:15pm Marketplace III
12:20pm - 1:20pm Luncheon
1:30pm - 5:30pm Marketplace IV
Evening† Dance the night away at the Knitting Factory with famous Idaho musicians and learn about the many activities and attractions Idaho can offer visitors.

THURSDAY, FEBRUARY 10 — ADVENTURE DAY

All Attendees Welcome! Adventure Day could include activities such as: Skiing and snowmobiling at a nearby ski resort. Winery tours and tastings in Idaho’s Snake River Valley Appellation. Tour the World Center for Birds of Prey, Warhawk Air Museum, and the Old Idaho Penitentiary — all attractions unique to Boise.

†Indicates off-site event. All other functions held at the Boise Centre Convention Hall immediately adjacent to the Grove Hotel.

All programs are subject to change.