International Tourism Marketing

Event Agenda

SUNDAY, JANUARY 27

1:00PM - 5:00PM Go West Summit Registration

MONDAY, JANUARY 28

7:00AM - 6:00PM Go West Summit Registration

7:45AM - 2:30PM Ft. Worth Site Tours – Discover Fort Worth: The City of Cowboys & Culture (Buyers only please)

8:00AM - 9:10AM State Caucus Sessions – Meet with suppliers from your state to discuss the latest news and programs.

12:00PM - 1:15PM Lunch

Educational Sessions Until 5:15PM Include:

• International Travel Forecast 2013 – Presented by U.S. Department of Commerce’s Ofﬁce of Travel and Tourism Industries.

• Emerging Markets: BRICS–Brazil, Russia, India, China and Africa.

• Gaining and Keeping the Attention of International Tour Operators

• Understanding Receptive Inbound Operations

• Media: Getting Your Story Placed

• Measuring and Tracking ROI

• Ask the Supplier Panel: What Works for Us

• Developing Trends in Technology and Social Media

EVENING - Two-Step Across Texas: Fort Worth and Texas Partners Welcome You to the Lone Star State - Dust off your cowboy boots and enjoy an evening of fun and dancing! Dine on Texas cuisine, then learn to line dance and two-step at 12-time country music club of the year, the “World’s Largest Honky-Tonk,” Billy Bob’s Texas

TUESDAY, JANUARY 29

7:00AM - 5:30PM Go West Summit Registration

7:00AM - 9:00AM Continental Breakfast

8:00AM - 8:55AM Speed Appointment Session

Suppliers meet with buyers during these 5-minute non-scheduled appointments. Cash giveaway rafﬂe for participating buyers!

9:00AM - 5:30PM Supplier’s Lounge – Collect your thoughts and prepare for your next meeting.

9:00AM - 12:00PM Marketplace I – This is the ﬁrst of four Marketplace Sessions featuring 12-minute, one-on-one, pre-scheduled appointments.

12:10PM - 1:20PM Lunch

1:30PM - 5:30PM Marketplace II

EVENING ON YOUR OWN- Use this free night to establish a relationship with a potential client or customer–ask them to join you for dinner! Visit the Fort Worth Adventure Day desk for ideas before exploring local cafés and restaurants.

WEDNESDAY, JANUARY 30

7:00AM - 5:30PM Go West Summit Registration

7:45AM - 8:50AM Breakfast – Presented by the 2014 Go West Summit destination host.

9:00AM - 5:30PM Supplier’s Lounge

9:00AM - 12:15PM Marketplace III

12:20PM - 1:20PM Lunch

1:30PM - 5:30PM Marketplace IV

5:45PM - 6:45PM Reception hosted by Omni Hotels of Texas

7:30PM The Fort Worth Stock Show & Rodeo

9:30PM Dancing at the Lone Star in Sundance Square

THURSDAY, JANUARY 31
ADVENTURE DAY
All Attendees Welcome!
Bucks & Ponies
In JFK's Footsteps
Shopping Extravaganza
True to Texas: Cowboys and Rangers
Cowboy for a Day: The Ultimate Ranch Experience
Cowgirls and Culture

*All program items are subject to change